• Tiered Streaming Options' Strong Appeal; Prime Video's Powerful Membership Draw
    "Tiered plans give viewers control of their experience," sums up the author of a new study on monetizing video.
  • CTV Key In Driving Travel Advertising Rebound
    CTV ad impressions and spending were up 320% and 390%, respectively, in this year's first half, reports TVSquared.
  • Q2: New U.S. SVOD Subs Slowed Sharply, Netflix Lost Share, Amazon On A Roll
    Amazon and newcomer Discovery+ bucked the
  • vMVPDs Reached 16% Of U.S. Pay-TV Subs In 2020, As Traditional Pay-TV Subs Continued To Plummet
    vMVPDs were the only pay-TV segment to see growth during the pandemic, spurred by households' adoption of standalone broadband services.
  • TTD: Cord-Cutters Set To Exceed Cable Users, 92% Of Advertisers Say CTV Is As Effective As Linear
    Consumer and advertiser surveys for The Trade Desk's latest 'Future of TV' report add more evidence of CTV's growing importance to consumers and advertisers.