by Karlene Lukovitz on Apr 27, 9:00 AM
Marketers need an identity strategy that allows for a mixture of authenticated, cohort and contextual solutions.
by Karlene Lukovitz on Apr 21, 12:56 PM
The U.S.'s heavy dominance will lessen somewhat as non-U.S. markets see faster growth in the years ahead.
by Karlene Lukovitz on Apr 14, 4:07 PM
D2C marketers overall report averaging about the same percentage for CTV as in 1H 2022, but those with experience with the channel are upping their allocations to it, according to a new survey.
by Karlene Lukovitz on Apr 7, 1:39 PM
FASTs are now used daily or weekly by 38% of younger adults -- and 29% of those 46 to 54, finds new survey.
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