Broadcast and CTV platforms continue to be among the big movers and promoters around crossover use of other media channels, according to GWI, a consumer research company.

Complete "quitting" of program viewing on legacy TV platforms continues to lag "quiet quitting" - viewing cutbacks on cable, satellite or over-the-air platforms, according to a new Inscape report.

U.S. TV consumers are now spending on average $120 every month on total legacy pay TV and streaming services fees, according to research from Fox Corp's streamer Tubi.

PQ Media expects growth in ad and marketing spend due to political campaigns in 15 of the top 20 U.S. markets and record media spend for the Summer Olympics in Paris.