Also, even mobile marketers think that CTV advertising spend will eventually surpass mobile advertising.
Shoppability, social streams and gamification are all in the mix, and with Disney+ and Netflix entering the fray, the innovation timetable is likely to speed up.
Will Netflix or Disney+ "win" as their new AVODs go mano a mano?
CTV's ROI is better than other media channels' in both the short and long term, according to Analytic Partners' data/analysis.
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