• Measurement Advances, Partnerships Multiply As ATV Takes Hold
    This week brought Nielsen's extension of SVOD content ratings to Amazon Prime Video and Roku's acquisition of Dataxu, among other notable developments.
  • Addressable's Accelerating Push Into National Inventory
    What has to happen before scalable amounts of national networks' TV inventories are available on an addressable basis? Here's a rundown based on experts who participated in a CIMM workshop.
  • Q&A: CEO David Levy On How OpenAP Market's Pieces Fit Together
    Levy sheds some more light on how buys across linear/digital inventories of four different TV companies will work, as well as next steps for this innovative venture.
  • Connected TV's Momentum Gets The Spotlight
    CTV accounted for 50% of all video ad impressions on Extreme Reach's server in Q2, and CTV distribution/ad supplier Wurl rolled out a new CTV ad marketplace.