June 9 - 12, 2019
Pinehurst, NC

Data-Driven Tactics of 2020

If "data is the new oil" how are email professionals mining. refining, and fueling up their programs with it? From growing universal IDs to expanding user profiles, from powering real-time triggered messaging to finding new and smarter user segments to target, the annual Captiva Email Insider Summit gets down to tactics. Some of the most experienced in-box ninjas will reconvene to share their best practices for every part of the email workflow.

On the front end, where are brands sourcing their best data, tying IDs across channels, and vetting the tech that drives your best plans? And how is that smarter data fueling more creative audience segmenting, messaging, triggering? And do the new in-box tools like AMP, multimedia, interactivity really move the KPI needle?

The most beloved, longest-running meeting of the email minds focuses the Spring edition on practical examples of smarter tactics that will win the in--box wards of 2020.

Join the conversation #MPEIS

Conference Content Programmer:

Steve Smith, Editorial Director, Events, MediaPost

Advisory Committee:

Heather Grimstead, Director, Global Email Marketing, The Knot Worldwide

Email Insider Summit 2019 Attendees Include

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
  • Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners bring the group together over casual conversations and delicious meals
  • Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your Email initiatives with new solutions learned and partnerships gained

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

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Sunday, 06/09

6:30 PM
Welcome Cocktail ReceptionCarolina Hall & Terrace

Monday, 06/10

Day 1 - The Data-Driven Messenger

We open the summit exploring how email is at the center of a first-party data strategy and informing more sophisticated campaigns. And on the privacy front we learn from a year under GDPR.

8:00 AM
Registration & Breakfast
Callaway/Oakley Hallway
8:00 AM
One on One MeetingsRoss/Tufts Room (next to General Session)
8:30 AM
Sponsor Breakfast Presentation
Callaway/Oakley Ballroom
9:00 AM
Opening Remarks
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote: It Takes Several Villages: DraftKings’ Multi-Channel, Multi-Team Success
To set marketing up for success, DraftKings dedicates engineering and product resources to partner with CRM to build a platform and bring their vision of “Advanced Marketing” to life. Veronica will show how distinct Calendar and Trigger-based CRM teams help maintain priorities, tactics and focus on their respective goals while working on a common platform that protects user experience. Simultaneously, the CRM team breaks down the range of consumer messaging channels – from email to push to pop-up messages – to determine what works best when and in which combinations. Clarity breeds flexibility.
Veronica Mynders Hamel, Senior Marketing Director, DraftKings 
9:45 AM
Panel: Leveraging Loyalty: Deepening and Widening Customer Profiles

Email can and should be at the center of a first party data-building strategy. Our loyalty mavens share how they are using email interactions and behaviors to deepen their user profiles and better connect with loyal customers across devices and channels. What incentives drive customer participation in data gathering? How are they also using this data to find new brand loyalists?

Marisa Pisano, Marketing Manager, Email & SMS, Sherwin Williams 
Renata Riechelmann, eCommerce Programs Manager, BISSELL Homecare, Inc. 
Brian Schmidt, Director of CRM, Growth & Retention, Fender Musical Instruments 
10:15 AM
Case Study: Data as Content

Showing users their own data and behaviors is often the most appealing email content of all.

10:30 AM
Coffee Break & Sponsor SpotlightCallaway/Oakley Hallway
11:00 AM
Presentation: DIY AI: Pluses & Pitfalls of Personalization at Scale
Until a few years ago, only teams with significant resources implement predictive analytics and 1:1 personalization at scale. But, many marketing platforms now integrate these capabilities and have widened the use cases for teams of all sizes. We’ll explore how The Knot Worldwide uses data to personalize experiences for WeddingWire couples. How has the team met the challenges of personalization at scale, managing inactive users, maintaining authenticity, and integrating data across systems?
Heather Grimstead, Director of Global Email Marketing, WeddingWire 
11:30 AM
Presentation: Data-Driven Messaging
John Gonsalves, VP, Digital & Direct to Consumer, TaylorMade Golf 
12:00 PM

Leveraging Loyalty
Data-Driven Email
The New Privacy

1:00 PM
Callaway/Oakley Hallway
1:10 PM
Sponsor Luncheon Presentation
Callaway/Oakley Ballroom
Par 3 & Putt-Putt Party at "The Cradle" with Adobe
Golf at Pinehurst Resort: The Legendary No. 2 or new Classic No. 4
Brewmaster Tour
6:30 PM
Cocktail PartyDonald Ross Grill & Veranda
8:30 PM
Dinner ReceptionDonald Ross Grill & Veranda

Tuesday, 06/11

Day 2 - Old Dogs, New Tricks From smarter segmentation to winning triggering tactics, we spend Day 2 of EIS drilling into the latest twists on perennial messaging disciplines.
8:00 AM
Registration & Breakfast
Callaway/Oakley Hallway
8:00 AM
One on One Meetings
Ross/Tufts Room (next to General Session)
8:30 AM
Sponsor Breakfast Presentation
Callaway/Oakley Ballroom
9:00 AM
Olly Downs, Senior Director, Consumer Analytics, Zillow 
9:30 AM
Presentation: 360-Degree Personalization
Angela Ko, Sr. Manager CRM & Retention, Boxed 
10:00 AM
Presentation: Email Across the Generations: Practical Tips to Get to (and Stay) in the Inbox
Digital pundits have been predicting the irrelevance of the in-box to younger users for more than 15 years. Reality check – still not true. But as behaviors and tech among Millennials and Gen-Z mature along with these younger users, marketers do need to update their engagement tactics. With over a billion emails sent to college students each year, EAB shares a peek across younger users and the best ways to keep reaching them.
Doug Henderson, Email Deliverability Strategy Manager, EAB 
10:30 AM
Coffee Break & Sponsor SpotlightCallaway/Oakley Hallway
11:00 AM
Co-Presentation: Takeaways of the Hair-Trigger Harriets

Automated email is only as good as the behavioral triggers (and the timing) that drives them as well as the messaging. We ask our experts to share the surprising triggers and content follow ups that drove performance, deepened relationships and grew the brand.

Jared Kreuz, Senior Manager, Direct Marketing, Zoro 
Marion Price, Email Marketing Manager, NA eCommerce, Lenovo 
11:30 AM
Co-Presentation: Dishing With the Design Doyens

Are any of these animated graphics, live feeds, interactive elements, embedded video and more really working to improve engagement, performance, churn...if anything? Are they killing deliverability, spiking unsubscribes? What best practices are emerging for bringing Web site functionality to the in-box?

Eric Bandholz, Founder, Beardbrand 
Erik Teng, Senior Email Marketing Manager, Email, WebMD 
12:00 PM

Segmentation Secrets
Triggering Tactics
Dishing on Design

1:00 PM
Callaway/Oakley Hallway
1:10 PM
Sponsor Luncheon Presentation
Callaway/Oakley Ballroom
Golf at Pinehurst Resort: Courses No. 7, 8 or 9
Historic Walking Tour of Pinehurst
Sport Clay Shooting
6:30 PM
Cocktail PartyBallroom at No. 9
8:00 PM
Dinner ReceptionBallroom at No. 9

Wednesday, 06/12

Day 3 - Of Teams and Tech

There are no email strategies without the right people and the right technology. We explore both on Day 2 of EIS. In a cross-channel, multidisciplinary world, how are companies staffing up and building up tech stacks that are ready for tomorrow.

8:00 AM
Registration & Breakfast
Callaway/Oakley Hallway
8:15 AM
Sponsor Breakfast Presentation
Callaway/Oakley Ballroom
8:45 AM
9:15 AM
Panel: Building Stacks That Last

ESPs, DMPs, CDPs, oh my! The acronyms around email and customer management are moving targets, but organizations large and small have to build tech stacks that anticipate scale and need years in advance. the process is key, and we ask veterans of the tech/vendor shopping spree to share their best practices around that process. How did they work across departments to assess needs, evaluate solutions, score the vendors, stress test the tech and the partners?

Nout Boctor-Smith, Marketing Technologist, ADP 
Ryan Heft, Email Marketing Manager, KEEN 
Shaw Nelsen, Director of Marketing, 3Day Blinds 
9:45 AM
Coffee Break & Sponsor SpotlightCallaway/Oakley Hallway
10:15 AM
Panel: Staffing Smart

As email touches a range of other social, performance, mobile channels, the necessary skill sets for new hires get trickier. Our final panel hits close to email marketers' home - what are the skills, who are the people, and where do you find them to build a team ready for the integrated marketing future?

10:45 AM

Evaluating the Tech
Staffing Smart

11:15 AM
Conference Concludes

Featured Speakers

Olly Downs

Senior Director, Consumer Analytics

John Gonsalves

TaylorMade Golf
VP, Digital & Direct to Consumer

Doug Henderson

Email Deliverability Strategy Manager

Jared Kreuz

Senior Manager, Direct Marketing

Veronica Mynders Hamel

Senior Marketing Director

Shaw Nelsen

3Day Blinds
Director of Marketing

Marisa Pisano

Sherwin Williams
Marketing Manager, Email & SMS

Eric Bandholz


Nout Boctor-Smith

Marketing Technologist

Heather Grimstead

Director of Global Email Marketing

Ryan Heft

Email Marketing Manager

Angela Ko

Sr. Manager CRM & Retention

Marion Price

Email Marketing Manager, NA eCommerce

Renata Riechelmann

BISSELL Homecare, Inc.
eCommerce Programs Manager

Brian Schmidt

Fender Musical Instruments
Director of CRM, Growth & Retention

Steve Smith

VP, Editorial Director, Events

Erik Teng

Senior Email Marketing Manager, Email


Monday 2 p.m.

Par 3 & Putt-Putt Party at "The Cradle" with Adobe

Join the Adobe team for networking and fun with a golf outing for the "not-so-serious" at the amazing Cradle par 3, nine-hole short course and 18-hole putting course! Refreshments of all types will be made available for this fun and exciting afternoon outing at the Main Resort Clubhouse here at Pinehurst.  The Golf Channel calls The Cradle, “the most fun 10 acres in all of golf.” 

Definitely a GREAT way to spend the afternoon with fellow Summit-ers with some Fun in the Sun!

Monday 2 p.m.

Golf at Pinehurst Resort: The Legendary No. 2 or new Classic No. 4

No. 2 - The centerpiece of Pinehurst Resort, this remains one of the world’s most celebrated golf courses, having served as the site of more single golf championships than any course in America and hosted back-to-back U.S. Open and U.S. Women’s Open Championships for the first time in 2014. The U.S. Open will return in 2024.

No. 4 - This new "classic" wows with much more eye-candy than its fabled sibling. Vast swaths of native, scrub-dotted sand areas frame wider fairways to take full advantage of the area's most interesting undulations. Fun layout for every class of player.

Monday 2 p.m.

Brewmaster Tour

With more than 200 craft breweries in the state, local beer is an essential part of any North Carolina visitor’s experience with award-winning breweries such as Southern Pines, Railhouse, and now the Resort's very own Pinehurst Brewery! The Brewmaster’s Tour leads you through the complete brewing process allowing for a unique behind-the-scenes look at the operation of two local craft breweries.  A great way to spend the afternoon with fellow-Summiters, a little education, networking and great craft-beer tasting.  Perfect!

Tuesday 2 p.m.

Golf at Pinehurst Resort: Courses No. 7, 8 or 9

Access to Pinehurst's legendary courses, as a Summit attendee you'll have access to pristine and renowned courses, No. 7, 8 or 9.

Tuesday 2 p.m.

Historic Walking Tour of Pinehurst

Take a step back in time with a guided walking tour of the historic Village of Pinehurst. Highlights include the Holly Inn, the first hotel in Pinehurst and the Theatre Building, which once featured live theatre and performances by the likes of Will Rogers and John Phillips Sousa. Every step of the way you’ll learn more about the fascinating history of Pinehurst.  This tour covers approximately two miles.

Tuesday 2 p.m.

Sport Clay Shooting

Join your Summit colleagues with the unique and unforgettable experience of sporting clay shooting. The 50-target course winds through beautiful woodlands and include clay targets that test your skill throughout.  This is a great outing for first-timers or experts, and a fun way to take in the area's beauty while networking with fellow conference-goers.  Always a group favorite outing.

What people are saying about this event


The Carolina Hotel, Pinehurst, NC
80 Carolina Vista Drive
Pinehurst, North Carolina, 28374
Registered attendees of the Summit may book accommodations at Pinehurst Resort at a discounted group rate. To book within our room block at the discounted rate please use the following link: https://book.b4checkin.com/chameleon/Pinehurst/rlp/79682 OR call (855)235-8507 and reference Media Post booking ID 79682.
Some say you can feel the spirit of Pinehurst as you turn onto Carolina Vista Drive. Built in 1901 by famed architect and designer Frederick Law Olmsted (Central Park in New York City and the grounds of Biltmore House), the majestic century old Carolina Hotel with its sweeping verandas, makes you feel as though you’ve stepped back in time to an era when elegance defined grand hotels and resorts. Dubbed the “Queen of the South,” The Carolina has 230 Four-Diamond guest rooms including suites.
Built in 1895, The Holly Inn was Pinehurst’s first hotel and is located a short walk away in the heart of The Village at Pinehurst. The Four Diamond Holly features 82 guest rooms and suites each as unique as the hotel itself. Every detail has been attended to with fine touches in every nook, from the jewel-toned Tiffany lamps, to the reading selection in the library, and to the comfort of a rocking chair in your guest room.
Amenities for both lodges include elegant restaurants, casual lounges and bars, coffee shop, tennis courts, bike rentals, fitness center, luxury spa, airport shuttle, and of course access to 9 different world-class golf courses (with 3 of the 9 ranked in Golfweek’s Top 100 in the US). A world-class tennis, spa, meetings, special events and family resort, where life actually seems to slow down - so you can enjoy every minute of it.

Brand Marketer Program

Insider Summits are complimentary to Brand Marketers who meet our requirements.

To qualify, you must:
* Control the Email strategy and budget at your company
* Currently work at a well-known consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

Complimentary Brand Marketer pass includes:
* Summit registration ($3,995 value)
* Accommodations at the conference venue for three nights
* No Charge Activities such as golf, fishing charter, kayaking, dophin cruise, and more
* Meals, drinks and functions over three days

EIS is the best event of the year. Top-notch content, true subject matter experts and a real sense of community among peers. The amazing locations and group outings don't hurt either!
- Matt Annerino, Director Database Marketing, Live Nation 

EIS is one of the best conferences I've attended when it comes to world of email marketing! The intimate setting allows great conversation with peers and I love all the gold nuggets I pick up from the sessions...nuggets of opportunity that are leveraged to improve the email platform for FedEx.
- Andrew Bailey, Marketing Specialist Advisor, FedEx

 I always find these events so valuable. As the channel evolves, the content just keeps getting better. It's reassuring to know that there are other like-minded views and equally actionable efforts being put forth from my marketer counterparts in similar and other industries.
- Jai Williams, Email Marketing Manager, InterContinental Hotels Group

To begin the Brand Marketer Program application process, if you meet the qualifications above, simply fill in your full contact info in the form below.
Questions? contact Kevin Massa at massa@mediapost.com.

VIP Application

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.


For press inquiries, please contact Ken Fadner at ken@mediapost.com.


For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.