For 15 years, MediaPost has gathered the best and the brightest email marketing mavens to share their best practices, scope out the key trends, learn from one another. The Spring 2020 edition focuses on the here and now - what is working for leaders in the field this second in moving the needles of performance and brand loyalty? The watchword is practicality rather than prognostication. Marketers from a range of brands will share their case studies, testing tactics, messaging tweaks and approaches to interactivity.
How are seasoned email directors making personalization and data strategies, not just tactics? Which interactivity tools and tactics are - and aren't - delivering ROI? What can we learn from one another's test regimens? How can you walk before running towards a cross-channel messaging plan?
The Spring EIS stays down to earth - focuses on how email marketers are making their available tools and resources continue to lead marketing ROI for their companies.
On the front end, where are brands sourcing their best data, tying IDs across channels, and vetting the tech that drives your best plans? And how is that smarter data fueling more creative audience segmenting, messaging, triggering? And do the new in-box tools like AMP, multimedia, interactivity really move the KPI needle?
The most beloved, longest-running meeting of the email minds focuses the Spring edition on practical examples of smarter tactics that will win the in--box wards of 2020.
Chester Bullock, Director, Marketing Technology, The RentPath Network
Insider Summits are complimentary to Brand Marketers who meet our requirements.
To qualify, you must:
* Control the Email strategy and budget at your company
* Currently work at a well-known consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit
Complimentary Brand Marketer pass includes:
* Summit registration ($3,995 value)
* Accommodations at the conference venue for three nights
* No Charge Activities such as golf, fishing charter, kayaking, dophin cruise, and more
* Meals, drinks and functions over three days
EIS is the best event of the year. Top-notch content, true subject matter experts and a real sense of community among peers. The amazing locations and group outings don't hurt either!
- Matt Annerino, VP, Growth, CRM & Media, Fender Musical Instruments
EIS is one of the best conferences I've attended when it comes to world of email marketing! The intimate setting allows great conversation with peers and I love all the gold nuggets I pick up from the sessions...nuggets of opportunity that are leveraged to improve the email platform for FedEx.
- Andrew Bailey, Marketing Specialist Advisor, FedEx
I always find these events so valuable. As the channel evolves, the content just keeps getting better. It's reassuring to know that there are other like-minded views and equally actionable efforts being put forth from my marketer counterparts in similar and other industries.
- Jai Williams, Email Marketing Manager, InterContinental Hotels Group
For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.
For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at email@example.com.
For press inquiries, please contact Ken Fadner at firstname.lastname@example.org.
For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at email@example.com.
For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at firstname.lastname@example.org.