In Person Event - SOLD OUT!
After the Messaging Earthquakes

The email channel has been rocked not by one, not by two, but by multiple earthquakes in how it does business. The pandemic? Well, of course. But at the same time some of email's fundamental response metrics are being excised by Apple. Meanwhile the privacy regs and crumbling browser cookies are limiting inputs and further driving marketers to rely on zero and first party data and direct communions via messaging. That is a lot to handle. Boy, do we need to talk!

We Will Explore:
- Solving for iOS 15
- Mapping Email Against Customer Journeys
- Cultivating Zero and First Party Data
- Email Storytelling and Content Strategy
- Integrating Email and SMS
- The Trends Worth Watching (and not) in 2022

At the annual EIS in Deer Valley we run towards the quakes and share solutions. We explore how email marketers are solving for new restrictions on their metrics and data flow. What does next-gen personalization look like now, as we lean more into zero and first party data, as multimedia invades the in-box, as clutter puts more pressure on good storytelling? Yeah, this is going to take a few days.

Join the conversation #MPEIS

Conference Content Programmer:

Steve Smith, VP, Editorial Director, Events, MediaPost

Advisory Board:

Tara Clark, Senior Director of Lifecycle Marketing and Martech, LegalZoom

Chester Bullock, Director, Marketing Technology, The RentPath Network

Scott Cohen, Sr. Email Marketing Manager, Purple

Email Insider Summit 2021 Attendees Include

Reasons and Benefits of Attending

Unparalleled access and knowledge sharing with the leading minds in the Industry
Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
Cocktails and evening dinners bring the group together over casual conversations and delicious meals
Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry
Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
Congenial, relaxed experience. Attendees are working together to move the industry forward
Enhance your Email initiatives with new solutions learned and partnerships gained

Register for this event

Registration for this event is closed. If you'd like know about future events please enter your email address in the 'Stay Informed' box.

Stay Informed

Sunday, 12/05

6:30 PM Mountain

8:30 PM ET

Welcome Cocktails

Valhalla room at Stein Eriksen

Monday, 12/06

8:00 AM Mountain

10:00 AM ET

Coffee Service Available

Stein Ballroom foyer - 2nd Floor

8:30 AM Mountain

10:30 AM ET

VIP 1:1 Meetings

Silver Room - 1st floor (by invitation - please refer to your inbox)

9:00 AM Mountain

11:00 AM ET

Breakfast Buffet Opens

Stein Ballroom foyer - 2nd Floor

9:10 AM Mountain

11:10 AM ET

Sponsor Breakfast Presentation

Stein Ballroom - 2nd Floor

View More Details

9:35 AM Mountain

11:35 AM ET

Opening Remarks

Stein Ballroom - 2nd Floor

MC: Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm

9:40 AM Mountain

11:40 AM ET

Keynote: The Coolness of BIMI for Brand-Building in the Inbox!

Stein Ballroom - 2nd Floor

Brand matters! In email marketing, branding has always been used in various ways to legitimize messaging with customers & their ISPs. But there’s a new sheriff in town in BIMI (Brand Indicators for Message Identification). One of LinkedIn’s Postmasters explores how marketers can best use this emerging spec to build (more) trust between a brand & it’s audience. This in turn builds adoption around DMARC (an email authentication spec designed to protect unauthorized use of a domain). Takeaways will also touch on how these specs press brands to focus on how the technologies & techniques of the email channel are integral to brand reputation, and build genuine conversations with customers.

Keynote: Udeme Ukutt, Postmaster & Sr. Systems Software Engineer, Mail, LinkedIn

10:05 AM Mountain

12:05 PM ET

Panel: Smells Like Team Spirit: Setting Up Email Organization for Success

As email teams come under increased pressure to leverage more data, personalize messaging and integrate seamlessly for and with every aspect of their organization, how are messaging teams rethinking their structure? Where does email sit in the organization now? Are they subsets of the marketing tier, or do they function as internal agencies serving a range of business units? How are they aligned with the data, tech, sales and marketing teams in order to access actionable data? Where do creative and editorial functions sit? More to the point, how are teams best organized or expanded to be agile in the face of changing conditions? Our panel shares what they have learned about positioning their email teams for success.

Moderator: Scott Cohen, Sr. Email Marketing Manager, Purple
PanelistS: Tara Clark, Senior Director of Lifecycle Marketing and Martech, LegalZoom; Colleen Sanderson, Director, Brand and Marketing - Strategy & Activation, United Airlines

10:30 AM Mountain

12:30 PM ET

Sponsor Spotlight and Coffee Break

View More Details

11:00 AM Mountain

1:00 PM ET

Case Study: Lessons Learned: Hilton’s Journey Towards Hospitable Personalization

Hilton prides itself as a leader in hospitality technology, launching many ambitious industry-firsts in guest experience while finding advantages as well as challenges along its MarTech journey. Matthew shares his experiences in helping Hilton “orchestrate the journey” moving from email-only customer marketing to prioritizing omnichannel personalization in an ever-changing and competitive environment.

Presenter: Matthew Williams, Director, Marketing Capabilities, Hilton

11:20 AM Mountain

1:20 PM ET

Case Study: Turning Roadblocks into Launch Pads: Learning From 7-Eleven’s Quick-Serve Personalization Turnaround

Two years ago, America’s iconic convenience store brand still batched and blasted undifferentiated emails across the user base. Now, the program has transformed into a dynamically personalized newsletter program that serves offers and content to customers based on their location, behaviors and purchase history. As 7-Eleven moves into its next level of product level personalization, Sonia shares what the brand has learned about activating data across channels, mapping against customer journeys, and working with variable content.

Presenter: Sonia Williford-Gill, Manager, CRM, 7-Eleven

11:40 AM Mountain

1:40 PM ET

Case Study: Choosing Their Own Adventure: Curating Customer Content Through Clicks

Relevance is a complex and moving target that is easier said than done. Customers change course, change behaviors and are more than the sum of their latest purchase. Dan Rosenthal explores how Lands’ End is solving for relevance by introducing click behavior into the data points they use to keep messaging meaningful to customers.

Presenter: Dan Rosenthal, Senior Director, Contact Strategy, Lands' End

12:00 PM Mountain

2:00 PM ET

Roundtable: Rethinking Email Team Organization

Featuring: Scott Cohen, Sr. Email Marketing Manager, Purple

12:00 PM Mountain

2:00 PM ET

Roundtable: Post-iOS 15 KPIs

Featuring: Brenton Downey, Senior Director, Hello Fresh; Dana Jones, Email Marketing Manager, Southern Company

12:00 PM Mountain

2:00 PM ET

Roundtable: Deliverability Now

Featuring: Udeme Ukutt, Postmaster & Sr. Systems Software Engineer, Mail, LinkedIn

12:45 PM Mountain

2:45 PM ET

Lunch Buffet Opens

Stein Ballroom foyer - 2nd Floor

12:55 PM Mountain

2:55 PM ET

Sponsor Lunch Presentation

Stein Ballroom - 2nd Floor

View More Details

1:15 PM Mountain

3:15 PM ET

Day One Session Adjourns

2:00 PM Mountain

4:00 PM ET

Afternoon Activities

Skiing at the Deer Valley Resort

Snowboarding at Park City Mountain Resort

Ice Skating and Downtown Park City Outing

Hike the Ontario Mine Trail

6:30 PM Mountain

8:30 PM ET

Cocktail Party

Olympic Ballroom foyer (1st floor at Steins)

7:45 PM Mountain

9:45 PM ET

Dinner Reception

at Empire Canyon Lodge (10 min shuttle ride - Pick-up at Steins at 7:30pm)

Tuesday, 12/07

8:00 AM Mountain

10:00 AM ET

Coffee Service Available

Stein Ballroom foyer - 2nd Floor

8:30 AM Mountain

10:30 AM ET

VIP 1:1 Meetings

Olympic Ballroom - 1st floor (by invitation - please refer to your inbox)

9:00 AM Mountain

11:00 AM ET

Breakfast Buffet Opens

Stein Ballroom foyer - 2nd Floor

9:10 AM Mountain

11:10 AM ET

Sponsor Breakfast Presentation

Stein Ballroom - 2nd Floor

View More Details

9:35 AM Mountain

11:35 AM ET

Keynote: Cold Start Personalization: Testing and Learning The Next Best Action

Stein Ballroom - 2nd Floor

While Amazon may have more (lots more) customer data than you, even the goliath of e-commerce often starts from zero in order to best understand their customers’ tastes and engage on what they may want next. Gary Kamikawa shares how Amazon Music uses cold start personalization to build listener profiles. What has the group learned about testing around location, demographics, affiliate tastes and more to inform the next best actions to take? And what content and formats move the needle with customers?

Keynote: Gary Kamikawa, Cross-Channel Marketing Tech Leader, Amazon

10:00 AM Mountain

12:00 PM ET

Panel: Tell Us a Better Story

As the importance of engagement in the in-box becomes more critical, many brands are going beyond the offers, pitches and triggered messaging and using email to build relationships through storytelling. Our panel of marketers weave the tales that are working for their readers and the metrics that matter for a deeper, longer term content relationship with your audience.

Moderator: Sharon Foster, Director, CRM, Consumer Interactive, TransUnion
PanelistS: Kristie Doak, Manager, Database Marketing, PGA TOUR; Mike Lawson, Copywriter, Beardbrand; Adam Reynolds, Director, Loyalty & Mobile Marketing, Sleep Number

10:25 AM Mountain

12:25 PM ET

Sponsor Spotlight and Coffee Break

View More Details

10:55 AM Mountain

12:55 PM ET

Case Study: Unlearning Email: No Size Fits All

Shorter emails are always better, right? You should never sent plain text, no? Ron Dorsey has worked for a range of brands in diverse categories, but in many cases “best practices” don’t apply to specific brand categories, audience and KPIs. He shares how and what he has “unlearned” about email rules of thumb in the last two years working for DTC brand Eargo. What has he learned about the importance of testing and learning the best practices for the Eargo product, customer journey, and target?

Presenter: Ron Dorsey, Director, Lifecycle Marketing, Eargo

11:20 AM Mountain

1:20 PM ET

Case Study: Mapping Email To the TaylorMade Customer Journey

As TaylorMade ramps up its e-comm DTC model, the brand has focused its messaging strategy around optimizing the customer journey with an incremental messaging strategy through email. Jonah explores how their email program is leveraging subscriber behavior to segment and deliver content designed to engage and convert. What have they learned about how to target a customer group, and how are they testing the best message to move golfers down the e-comm fairway.

Presenter: Jonah Erickson, Program Manager – Email & SMS Marketing, TaylorMade Golf

11:45 AM Mountain

1:45 PM ET

Roundtable: Building Communication Journeys

Featuring: Lisa Erickson, Sr. Director of CRM and Loyalty, Sleep Number Corporation

11:45 AM Mountain

1:45 PM ET

Roundtable: New Adventures in Personalization

Featuring: Corrina Cohen, Marketing Automation & Engagement Manager, NBCSports/NBC Olympics

12:30 PM Mountain

2:30 PM ET

Lunch Buffet Opens

12:40 PM Mountain

2:40 PM ET

Sponsor Lunch Presentation

View More Details

1:00 PM Mountain

3:00 PM ET

Day Two Session Adjourns

2:00 PM Mountain

4:00 PM ET

IN-Person Afternoon Activities

Skiing at the Deer Valley Resort

Snowboarding at Park City Mountain Resort

Tubing at Woodward Park

Trap Shooting

7:00 PM Mountain

9:00 PM ET

Cocktail Party

The Elk Room @ Silver Lake Lodge (down hill behind Steins)

8:00 PM Mountain

10:00 PM ET

Dinner Reception

Silver Lake Lodge (down hill behind Steins)

Wednesday, 12/08

8:15 AM Mountain

10:15 AM ET

Breakfast Buffet Opens

8:30 AM Mountain

10:30 AM ET

Sponsor Breakfast Presentation

View More Details

9:00 AM Mountain

11:00 AM ET

Case Study: How Not to Migrate

Moving to a new ESP and tech stack has been compared to some of the mosrt painful medical procedures. What can ease the pain, let alone the anticipatory anxiety? Clorox's Jasmine Moadel shares her great migration experience and what her team learned not to do - about proper preparation, about the importance of reengaging inactives in advance, about course correcting after a failed warm-up, about properly defining engagement. How can we make migration a less stormy journey?

Presenter: Jasmine Moadel, Director of Retention Marketing, The Clorox Company

9:30 AM Mountain

11:30 AM ET

Sponsor Spotlight and Coffee Break

View More Details

9:50 AM Mountain

11:50 AM ET

Case Study: Going Luxe: Upgrading the Marriott Guest Experience in Email

In order to promote its higher-end properties, Marriott sought to personalize the email experience for luxury guests, just as it would provide personalized service inside its hotels. Marc Sheinkin shares how the company learned that building exclusive email experiences requires rethinking every touchpoint, understanding that customers don’t always stay in their “segment,” and that choosing what not to send can be as important as what you do serve.

Presenter: Marc Sheinkin, Director, Member Marketing, Marriott @sheinkin

10:30 AM Mountain

12:30 PM ET

Conference concludes

Monday 2 p.m.

Skiing at the Deer Valley Resort

Join your fellow Search Insiders for an afternoon of fun in the snow at one of the country's best ski resorts, offering 2,000+ acres of varies skiing terrain. Deer Valley Resort is a favorite of experienced and beginner skiers, and has been ranked the #1 ski resort in North America by the readers of SKI Magazine for a unprecedented 5 years running! Don't miss out on the ultimate ski competition!

Monday 2 p.m.

Snowboarding at Park City Mountain Resort

Between the powder-filled bowls, immaculately groomed runs and award winning terrain parks, there's always a new corner of the mountain to discover. In addition to the terrain parks, Park City Mountain Resort is great for snowboarders. There are long groomers, recently-introduced Adventure Alleys, and powder terrain. In fact, you can snowboard right down into town on these runs and grab a brew at any local pub.

Monday 2 p.m.

Ice Skating and Downtown Park City Outing

Join your fellow conference attendees for a fun afternoon at Park City's only outdoor ice skating rink. Centered at the base of Park City Mountain Resort, the outdoor ice rink is in the heart of Park City’s historic Main Street district. The ambient setting of Christmas trees, lights, and upbeat music will put you in the mood for a great time. Nearby check out a variety of local shops and restaurants or simply relax as you watch our zamboni polish the ice.

Monday 2 p.m.

Hike the Ontario Mine Trail

Experience fields of wildflowers and groves of aspen with amazing views of the beautiful mountain peaks that surround the area. You'll also get a first-hand look at the historic Ontario Mine, a silver mine that was discovered by accident on January 19, 1872 by local prospectors and then sold to George Hearst for $27,000 on August 24, 1872.

According to legend, expenses of development substantially drained Hearst's financial resources. As a result, Hearst sold his home and horses, dismissed his servants, and enrolled his son William Randolph Hearst in public school. By the time of Hearst's death in 1891, the Ontario mine had paid him more than $12 million in dividends.

Tuesday 2 p.m.

Skiing at the Deer Valley Resort

Tuesday 2 p.m.

Snowboarding at Park City Mountain Resort

Tuesday 2 p.m.

Tubing at Woodward Park

Skiing and riding aren’t the only ways to have fun in the snow. Experience the thrills of Woodward Park, featuring a lift-served, exhilarating tubing hill. Let the convenience of one of three lifts take you to the top of the hill. Then, enjoy the unpredictable thrills of sliding down the mountain on an inner tube. Hilarious fun with your fellow Summiters!

Tuesday 2 p.m.

Trap Shooting

Enjoy shooting clay pigeons from a rustic trap shooting range in Kamas, Utah equipped with 2 motorized traps with the ability to throw the pigeons in a variety of ways and directions suited to a novice or advanced shooter. Each guest will receive 50 shotgun shells, allowing for plenty of opportunities to shoot the clay disc.

What people are saying about this event

"The Email Insider Summit was the most productive conference me and my team have ever attended. The event featured great speakers and sessions, and the venue was incredible. We love what you guys do. THANK YOU!"

- Eleni McCready, Director of Brand Marketing + Media, Lilly Pulitzer

"The Email Insider Summit is one of the best conferences I've attended when it comes to the world of email marketing. The intimate setting allows great conversation with peers and I love all the gold nuggets I pick up from the sessions... nuggets of opportunity that are leveraged to improve the email platform here at FedEx."

- Andrew Bailey, Senior Marketing Specialist, FedEx

"It's hard to find another industry event with a such a high concentration of quality content and presenters. If email rules your day, make time in your schedule to attend the Email Insider Summit."

- Andrew J. Brawley, CRM Manager, KinderCare Education.

"What a great conference! Hands down the best conference I have ever been to. So impressed about the overall coordination and access to some of the top email minds in the world. I am extremely thankful I had the opportunity to attend."

- Matthew Neibert, Director, Email/Web Development, Integrated Retail, Sears

"The Email Insider Summit was the best conference I've attended in my six years in email channel optimization/database marketing. There was a balanced ratio of vendors to brand attendees so the discussion was rich and the networking was second to none. Great content and really great attendees. A very well done event!"

- Rosanna Martinez, Sr. Database Manager, National Instruments

"Big kudos to the Email Insider Summit. The event was extremely well organized and executed. I'm sure a lot of time and energy went into the planning and management of the event. To the attendees, it appeared flawless. Thanks again for a very enjoyable conference - it was great, and I learned a lot."

- Jim Fisher, GM-CRM Fulfillment & Email Operations, General Motors Company

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

- Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct

"The Email Insider Summit is one of the most inspiring and insightful events I've ever attended. So many great industry minds all in one cozy lodge. I brought back a wealth of practical and actionable learnings that I'm already putting to great use. I can't wait to attend again."

- Wayne Miller, Sr. Digital Marketing Manager, Zumba Fitness

Stein Eriksen Lodge, Park City, UT
7700 Stein Way
P.O. Box 3177
Park City, Utah, 84060

The Stein Eriksen Lodge is the only Five-Star, Five Diamond property in Park City, Utah and prides itself on providing guests with impeccable, personalized service and luxurious lodging.

Located at Deer Valley® Ski Resort, in Park City, Utah, in winter months guests are greeted with exquisite views and powdery ski slopes with a variety of outdoor activities offered for the ultimate getaway. Whether you're looking for privacy and relaxation, a ski vacation, entertainment and local activities, pampering in their European spa or culinary excellence there is something for you.

To book a room at Stein Eriksen Lodge with our discounted event rate, you may do so here: https://www.reseze.net/servlet/SendPage?hotelid=1245&skipfirstpage=true&page=635175

The cut-off date and time for booking rooms with this discount is 5pm EST, November 25th, 2021. Rooms will most likely SELL OUT before this date, so please note & book accordingly.

You MUST be a registered attendee of the IN-person gathering in order to utilize this discounted rate. You must have proof of the COVID-19 vaccination to attend the IN-person gathering (details on how to submit your vaccination confirmation made available after your event registration).

The 5-Star, Stein Eriksen Lodge, Deer Valley, UT

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

In Person Event - SOLD OUT!After the Messaging Earthquakes

Title Sponsor

Conference Content Programmer:

Advisory Board:

Email Insider Summit 2021 Attendees Include

Reasons and Benefits of Attending

Register for this event

Stay Informed

Event Sponsors

Agenda

Sunday, 12/05

Monday, 12/06

Tuesday, 12/07

Wednesday, 12/08

Sunday, 12/05

Monday, 12/06

Tuesday, 12/07

Wednesday, 12/08

Featured Speakers

Tara Clark

Scott Cohen

Corrina Cohen

Ron Dorsey

Brenton Downey

Jonah Erickson

Sharon Foster

Mike Lawson

Jasmine Moadel

Adam Reynolds

Dan Rosenthal

Colleen Sanderson

Udeme Ukutt

Roger Barnette

Rachel Boyles

Anthony Chiulli

Kristie Doak

Nicholas Einstein

Lisa Erickson

Robert Haydock

Garin Hobbs

Brian Hogan

Dana Jones

Gary Kamikawa

Alison Lindland

Eric Sanders

Marc Sheinkin

Steve Smith

Matthew Williams

Sonia Williford-Gill

Activities

Monday, 12/06

Tuesday, 12/07

Monday 2 p.m.

Skiing at the Deer Valley Resort

Monday 2 p.m.

Snowboarding at Park City Mountain Resort

Monday 2 p.m.

Ice Skating and Downtown Park City Outing

Monday 2 p.m.

Hike the Ontario Mine Trail

Tuesday 2 p.m.

Skiing at the Deer Valley Resort

Tuesday 2 p.m.

Snowboarding at Park City Mountain Resort

Tuesday 2 p.m.

Tubing at Woodward Park

Tuesday 2 p.m.

Trap Shooting

What people are saying about this event

"The Email Insider Summit was the most productive conference me and my team have ever attended. The event featured great speakers and sessions, and the venue was incredible. We love what you guys do. THANK YOU!"

"It's hard to find another industry event with a such a high concentration of quality content and presenters. If email rules your day, make time in your schedule to attend the Email Insider Summit."

"What a great conference! Hands down the best conference I have ever been to. So impressed about the overall coordination and access to some of the top email minds in the world. I am extremely thankful I had the opportunity to attend."

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

"The Email Insider Summit is one of the most inspiring and insightful events I've ever attended. So many great industry minds all in one cozy lodge. I brought back a wealth of practical and actionable learnings that I'm already putting to great use. I can't wait to attend again."

Venue

Related Stories From MediaPost

Contact Us

Quality Pledge

In Person Event - SOLD OUT!
After the Messaging Earthquakes