For 15 years, MediaPost has gathered the best and the brightest email marketing mavens to share their best practices, scope out the key trends, learn from one another. But never has the email channel been stress tested so thoroughly than in the last four months. The Summer 2020 edition shares the lessons learned from marketers pivoting their businesses and messaging needs to extraordinary circumstances as well as how they are pivoting to a new normal. What worked and what didn't? Adjusting to radically new circumstances pressed existing email content, personalization, CRM, sales and loyalty systems. Marketers from a range of brands will share the crisis shuffled best practices.
Moving forward, how are seasoned email directors already integrating the experience of the current crisis into future personalization and data strategies? How are they unwinding from the crisis from the crisis? What aspects of email messaging will return to normal and what changes for good?
The Summer EIS stays down to earth - focuses on how email marketers have become even more vital to building relationships with customers.
On the front end, where are brands sourcing their best data, tying IDs across channels, and vetting the tech that drives your best plans? And how is that smarter data fueling more creative audience segmenting, messaging, triggering? And do the new in-box tools like AMP, multimedia, interactivity really move the KPI needle?
The most beloved, longest-running meeting of the email minds focuses the Spring edition on practical examples of smarter tactics that will win the in--box awards of 2020.
Chester Bullock, Director, Marketing Technology, The RentPath Network
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