Sunday, 06/09
Monday, 06/10
We open the summit exploring how email is at the center of a first-party data strategy and informing more sophisticated campaigns. And on the privacy front we learn from a year under GDPR.
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Keynote
- Veronica Mynders Hamel, Senior Marketing Director, DraftKings
Email can and should be at the center of a first party data-building strategy. Our loyalty mavens share how they are using email interactions and behaviors to deepen their user profiles and better connect with loyal customers across devices and channels. What incentives drive customer participation in data gathering? How are they also using this data to find new brand loyalists?
- Moderator
- Marisa Pisano, Marketing Manager, Email & SMS, Sherwin Williams
- PanelistS
- Renata Riechelmann, eCommerce Programs Manager, BISSELL Homecare, Inc.
- Brian Schmidt, Director of CRM, Growth & Retention, Fender Musical Instruments
Showing users their own data and behaviors is often the most appealing email content of all.
- Presenter
- Heather Grimstead, Director of Global Email Marketing, WeddingWire
- Presenter
- John Gonsalves, VP, Digital & Direct to Consumer, TaylorMade Golf
Leveraging Loyalty
Data-Driven Email
The New Privacy
Tuesday, 06/11
- Keynote
- Olly Downs, Senior Director, Consumer Analytics, Zillow
- Panelist
- Angela Ko, Sr. Manager CRM & Retention, Boxed
- Presenter
- Doug Henderson, Email Deliverability Strategy Manager, EAB
Automated email is only as good as the behavioral triggers (and the timing) that drives them as well as the messaging. We ask our experts to share the surprising triggers and content follow ups that drove performance, deepened relationships and grew the brand.
- PresenterS
- Jared Kreuz, Senior Manager, Direct Marketing, Zoro
- Marion Price, Email Marketing Manager, NA eCommerce, Lenovo
Are any of these animated graphics, live feeds, interactive elements, embedded video and more really working to improve engagement, performance, churn...if anything? Are they killing deliverability, spiking unsubscribes? What best practices are emerging for bringing Web site functionality to the in-box?
- PresenterS
- Eric Bandholz, Founder, Beardbrand @bandholz
- Erik Teng, Senior Email Marketing Manager, Email, WebMD
Segmentation Secrets
Triggering Tactics
Dishing on Design
Wednesday, 06/12
There are no email strategies without the right people and the right technology. We explore both on Day 2 of EIS. In a cross-channel, multidisciplinary world, how are companies staffing up and building up tech stacks that are ready for tomorrow.
ESPs, DMPs, CDPs, oh my! The acronyms around email and customer management are moving targets, but organizations large and small have to build tech stacks that anticipate scale and need years in advance. the process is key, and we ask veterans of the tech/vendor shopping spree to share their best practices around that process. How did they work across departments to assess needs, evaluate solutions, score the vendors, stress test the tech and the partners?
- PanelistS
- Nout Boctor-Smith, Marketing Technologist, ADP
- Ryan Heft, Email Marketing Manager, KEEN
- Shaw Nelsen, Director of Marketing, 3Day Blinds
As email touches a range of other social, performance, mobile channels, the necessary skill sets for new hires get trickier. Our final panel hits close to email marketers' home - what are the skills, who are the people, and where do you find them to build a team ready for the integrated marketing future?
Evaluating the Tech
Staffing Smart
