December 8 - 11, 2019
Deer Valley, UT

The Personalization Strategy

Dear [Name Here], personalization is not a tactic. It is a strategy. Beyond custom subject lines and segmentation, email is helping to drive the next generation of brand building that is grounded in genuine one-to-one communications between marketers and customers. Personalization is becoming integral to customer journey mapping, customer service, CRM, site presence, even product development and digital advertising.

We Will Explore:

  • What does a personalization strategy look like, both to legacy and emerging DTC brands?
  • How do you build a first party data program that serves personalization?
  • How do you vette third party data amidst looming regulation?
  • Making content creation and management serve personalization goals Building a tech stack aimed at personalization strategy

At the 15th annual meeting of the email tribes in Deer Valley we dig into next generation personalization approaches of the messaging masters, of course. But we also pull back and explore how one-to-one marketing is central to brand building itself.

On the front end, where are brands sourcing their best data, tying IDs across channels, and vetting the tech that drives your best plans? And how is that smarter data fueling more creative audience segmenting, messaging, triggering? And do the new in-box tools like AMP, multimedia, interactivity really move the KPI needle?

The most beloved, longest-running meeting of the email minds focuses the Spring edition on practical examples of smarter tactics that will win the in--box wards of 2020.

Join the conversation #MPEIS

Conference Content Programmer:

Steve Smith, VP, Editorial Director, Events, MediaPost


Advisory Committee:

Heather Grimstead, Director, Global Email Marketing, The Knot Worldwide

Event Details Previous Events

Previous Email Insider Summit Attendees

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
  • Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners bring the group together over casual conversations and delicious meals
  • Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your Email initiatives with new solutions learned and partnerships gained
Why You Should Attend

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Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

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Agenda

Sunday, 12/08

6:00 PM
Welcome Cocktail Reception

Monday, 12/09

8:00 AM
Registration & Breakfast
8:00 AM
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
8:30 AM
Sponsor Breakfast Presentation
Day 1 - The Personalization Strategy

What does it mean to bring personalization to the next level across all consumer touch-points? 

9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote
9:45 AM
Panel: 360-Degree Personalization Is a Strategy, Not a Tactic

As personalized service and communications become core to a brand's identity, email endures as the lynchpin. But how is this vision of customer-centric one to one marketing being executed from the in-box outward to all touch-points with a customer. We ask some of the deeper thinkers in the email and CRM world to dig into personalization as a business and brand strategy. What role do email and other messaging channels play? What are the choke points in data integration, execution, internal organization?

10:15 AM
Presentation: The Every Picture Tells A Personalization Story
Presenter
Erin Levzow, CMO, Marcus Hotels 
10:45 AM
Coffee Break & Sponsor Spotlight
11:15 AM
Presentation: Solving for Deliverability
11:30 AM
Panel: That "I'll Never Do That Again" Panel

The infamous "share your best screw-ups" panel returns. Marketers share their most valuable mistakes. What went wrong - how and why? But most importantly, what did our panelists learn from their crushing embarrassment and what changes did they make to ensure it never happens again?

12:00 PM
Roundtables

Personalization as a Strategy
Share Your Screw-Ups

12:45 PM
Lunch
1:00 PM
Sponsor Luncheon Presentation
2:00 PM
Skiing at the Deer Valley Resort
Snowboarding at Park City Mountain Resort
Snowmobiling at Garff Ranch
Scenic Snowshoe Tour at the Deer Valley Resort
4:00 PM
Apres Ski Party
6:30 PM
Cocktail Party
7:30 PM
Fireside Dinner
9:30 PM
After-Party

Tuesday, 12/10

8:00 AM
Registration & Breakfast
8:00 AM
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
8:30 AM
Sponsor Breakfast Presentation
Day 2 - Data In/Content Out

On Day 2 of the Summit we focus on inputs and outputs. How can marketers vet the data that feeds the personalization machine? And how can they build, parse and manage the trove of content their customers need and want?

9:00 AM
Keynote
9:30 AM
Panel: Data Vetting 2020: Acquisition in the CCPA Era

Getting clean, reliable data for expanding the customer base is daunting under ordinary circumstances. Throw in the uncertainties around the looming CCPA and other state regulations and the laundry list of questions for partners, vendors, and your own customer data multiplies. How do marketers vet this? We explore new ideas for ensuring that sources and partners are keeping the data supply chain, clean, legal and effective.

10:00 AM
Case Study: Bot-to-Person: Chatbots and Personalizing the Funnel
Bethany Harrington, TitleAssociate Vice President, Marketing Engagement, American Family Insurance 
10:30 AM
Sponsor Spotlight and Networking Break
11:00 AM
Case Study: Email Storytelling
11:30 AM
What's the Content Strategy?: Parse, Manage, Deploy.

Deep personalization requires deft content management and scale. Ensuring that the right content not only gets parsed into usable elements but that those assets are available across communications channels is a central challenge for one-to-one marketing. We ask several brands how they are creating and organizing assets, What strategy is in place at the top of the creation funnel to ensure that content can be properly segmented, tagged and used to meet personalization goals?

12:00 PM
Roundtables

Vetting the Data
What is Your Content Strategy?
AI and the Bot Conversation
Solving for Deliverability

1:00 PM
Sponsor Luncheon Presentation
2:00 PM
Skiing at the Deer Valley Resort
Snowboarding at Park City Mountain Resort
Trap Shooting
Tubing at Gorgoza Park
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Wednesday, 12/11

8:00 AM
Registration & Breakfast
8:15 AM
Sponsor Breakfast Presentation
Day 3 - Building Next-Gen Personalization Stacks

We cap the Summit exploring how email automation can be both scalable and personable. What tech is living up to the hope for marketers, what isn't, and how do you staff up (or down) for the new age of robotics.

8:45 AM
Keynote
9:15 AM
Panel: Vetting the BSOs - Testing the Tech

The usual acronyms - ESPs, DMPs, CDPs - are now crowded by even newer bright shiny objects - AI, predictive modeling, and more. But how do they serve the interests of overall messaging, personalization and brand strategy? What processes are marketers putting in place to to evaluate vendors, products, map the tech against needs, and do test drives? Finally, we ask our panel of marketers to share the BSOs that really worked for their needs.

9:45 AM
Sponsor Spotlight and Break
10:15 AM
Case Study: Making Interactive Email Work
10:30 AM
Presentation: That Privacy Conversation
10:45 AM
Roundtables

Vetting the Tech
Making Interactivity...Interactive
Privacy and Data Collection

11:15 AM
Conference Concludes
Special Events

Speakers

Bethany Harrington

American Family Insurance
TitleAssociate Vice President, Marketing Engagement

Erin Levzow

Marcus Hotels
CMO

Steve Smith

MediaPost
VP, Editorial Director, Events

Speaker Proposal Form

Activities

Monday 2 p.m.

Skiing at the Deer Valley Resort

Join your fellow Search Insiders for an afternoon of fun in the snow at one of the country's best ski resorts, offering 2,000+ acres of varies skiing terrain. Deer Valley Resort is a favorite of experienced and beginner skiers, and has been ranked the #1 ski resort in North America by the readers of SKI Magazine for a unprecedented 5 years running! Don't miss out on the ultimate ski competition!

Monday 2 p.m.

Snowboarding at Park City Mountain Resort

Between the powder-filled bowls, immaculately groomed runs and award winning terrain parks, there's always a new corner of the mountain to discover. In addition to the terrain parks, Park City Mountain Resort is great for snowboarders. There are long groomers, recently-introduced Adventure Alleys, and powder terrain. In fact, you can snowboard right down into town on these runs and grab a brew at any local pub.

Monday 2 p.m.

Snowmobiling at Garff Ranch

Guided snowmobile tours take place on the Garff Ranch, spanning over 7000 acres of pristine open lands on which to snowmobile. Beautiful scenic views of the Wasatch Mountains make this an adventure you won’t want to miss!

Monday 2 p.m.

Scenic Snowshoe Tour at the Deer Valley Resort

Whether you are looking for a scenic aerobic experience or just a peaceful walk in the woods you will love snowshoeing. Individuals with all levels of snowshoeing experience are welcome. Snowshoeing in the Park City area is also a great option for photographers as you can access scenic areas that cannot be accessed on skis or snowmobiles. Professional, knowledgeable and fun guides will accompany you on every tour.

Tuesday 2 p.m.

Skiing at the Deer Valley Resort

Join your fellow Search Insiders for an afternoon of fun in the snow at one of the country's best ski resorts, offering 2,000+ acres of varies skiing terrain. Deer Valley Resort is a favorite of experienced and beginner skiers, and has been ranked the #1 ski resort in North America by the readers of SKI Magazine for a unprecedented 5 years running! Don't miss out on the ultimate ski competition!

Tuesday 2 p.m.

Snowboarding at Park City Mountain Resort

Between the powder-filled bowls, immaculately groomed runs and award winning terrain parks, there's always a new corner of the mountain to discover. In addition to the terrain parks, Park City Mountain Resort is great for snowboarders. There are long groomers, recently-introduced Adventure Alleys, and powder terrain. In fact, you can snowboard right down into town on these runs and grab a brew at any local pub.

Tuesday 2 p.m.

Trap Shooting

Enjoy shooting clay pigeons from a rustic trap shooting range in Kamas, Utah equipped with 2 motorized traps with the ability to throw the pigeons in a variety of ways and directions suited to a novice or advanced shooter. Each guest will receive 50 shotgun shells, allowing for plenty of opportunities to shoot the clay disc.

Tuesday 2 p.m.

Tubing at Gorgoza Park

Skiing and riding aren’t the only ways to have fun in the snow. Experience the thrills of Gorgoza Park, featuring a lift-served, lighted tubing hill. Let the convenience of one of three lifts take you to the top of the hill. Then, enjoy the unpredictable thrills of sliding down the mountain on an inner tube.
Activities Signup Form

What people are saying about this event

Venue

Stein Eriksen Lodge, Park City, UT
7700 Stein Way
P.O. Box 3177
Park City, Utah, 84060
Registered attendees of the Summit may book accommodations at Stein Ericksen at a discounted group rate. To book within our room block at the discounted rate please use the following link: https://www.reseze.net/servlet/SendPage?hotelid=1245&skipfirstpage=true&page=535678. The discounted room block will expire on Friday, November 22nd, so please book your room by that time.

Luxurious Five-Star accommodations surround you upon arrival to the lodge in Deer Valley. You will feel at home in the lobby with its beautiful stone fireplace. The Stein Eriksen Lodge is the only Five-Star, Five Diamond property in Park City, Utah and prides itself on providing guests with impeccable, personalized service and luxurious lodging.

Located at Deer Valley® Ski Resort, in Park City, Utah, guests are greeted with exquisite views and powdery ski slopes in the winter and away-from-it-all outdoor activities in the summer for the ultimate getaway. Choose from many other local activities such as heli-skiing, fly-fishing, bobsledding and more.

Whether you're looking for privacy and relaxation, a ski vacation, entertainment and local activities, pampering in their European spa or culinary excellence there is something for you.

Travel Information

Brand Marketer Program

Insider Summits are complimentary to Brand Marketers who meet our requirements.

To qualify, you must:
* Control the Email strategy and budget at your company
* Currently work at a well-known consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

Complimentary Brand Marketer pass includes:
* Summit registration ($3,995 value)
* Accommodations at the conference venue for three nights
* No Charge Activities such as golf, fishing charter, kayaking, dophin cruise, and more
* Meals, drinks and functions over three days

EIS is the best event of the year. Top-notch content, true subject matter experts and a real sense of community among peers. The amazing locations and group outings don't hurt either!
- Matt Annerino, Director Database Marketing, Live Nation 

EIS is one of the best conferences I've attended when it comes to world of email marketing! The intimate setting allows great conversation with peers and I love all the gold nuggets I pick up from the sessions...nuggets of opportunity that are leveraged to improve the email platform for FedEx.
- Andrew Bailey, Marketing Specialist Advisor, FedEx

 I always find these events so valuable. As the channel evolves, the content just keeps getting better. It's reassuring to know that there are other like-minded views and equally actionable efforts being put forth from my marketer counterparts in similar and other industries.
- Jai Williams, Email Marketing Manager, InterContinental Hotels Group

To begin the Brand Marketer Program application process, if you meet the qualifications above, simply fill in your full contact info in the form below.
Questions? contact Kevin Massa at massa@mediapost.com.

VIP Application

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.