December 7 - 8, 2020
Virtual Event
For 15 years, MediaPost has gathered the best and the brightest email marketing mavens to share their best practices, scope out the key trends, learn from one another. But never has the email channel been stress tested so thoroughly than in the last four months. The Summer 2020 edition shares the lessons learned from marketers pivoting their businesses and messaging needs to extraordinary circumstances as well as how they are pivoting to a new normal. What worked and what didn't? Adjusting to radically new circumstances pressed existing email content, personalization, CRM, sales and loyalty systems. Marketers from a range of brands will share the crisis shuffled best practices.
Moving forward, how are seasoned email directors already integrating the experience of the current crisis into future personalization and data strategies? How are they unwinding from the crisis from the crisis? What aspects of email messaging will return to normal and what changes for good?
The Summer EIS stays down to earth - focuses on how email marketers have become even more vital to building relationships with customers.
On the front end, where are brands sourcing their best data, tying IDs across channels, and vetting the tech that drives your best plans? And how is that smarter data fueling more creative audience segmenting, messaging, triggering? And do the new in-box tools like AMP, multimedia, interactivity really move the KPI needle?
The most beloved, longest-running meeting of the email minds focuses the Spring edition on practical examples of smarter tactics that will win the in--box awards of 2020.
Steve Smith, VP, Editorial Director, Events, MediaPost
Chester Bullock, Director, Marketing Technology, The RentPath Network
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The MediaPost programming committee is hard at work on the newest agenda for the Summit!
MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.
Please check back often for real-time updates on session details and speaker line-up. Meanwhile please take a look at the agenda from the previous event.
We're working on finding the best speakers for this event. If you think you'd be a good fit, please submit a speaker proposal using the link below.
For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.
For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.
For press inquiries, please contact Ken Fadner at ken@mediapost.com.
For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.
For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.
MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.