April 20 - 21, 2021
Virtual Event

The Permanent Pivot: Planning the 2021 Message

News flash! There will be no "new normal." 2020 reshuffled every email marketers' priorities and resources. Content strategy, communication cadence, deliverability, the demands of sales vs. brand messaging, personalization roadmaps, attribution and allocation priorities and more will likely stay in flux even as email marketers plan for 2021. So how do you allocate resources, plan campaigns, adjust KPIs in a fluid near-term consumer environment?

The annual Winter Edition of the Email Insider Summit brings messaging marketers together to share how they are bringing order to the uncertainty of 2021.

  • How are email marketers budgeting and allocating for 2021?
  • What new role will personalization play?
  • How email tech helps or hinders ever-changing marketing goals.
  • How to mature measurement and attribution in a more complex channel mix.
  • How lifecycle marketing drives email to the center of the marketing mission.

Pivoting in response to changing social, economic and consumer environments has to be baked into every plan now. For 15 years, the leading message marketers gather at EIS, where they have the time and context to compare notes on what is (and isn't) working.

Let's discuss.

Join the conversation #MPEIS

Conference Content Programmer:

Steve Smith, VP, Editorial Director, Events, MediaPost


Advisory Board:

Chester Bullock, Director, Marketing Technology, The RentPath Network

Event Details Previous Events

Previous Email Insider Summit Attendees

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
  • Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners bring the group together over casual conversations and delicious meals
  • Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your Email initiatives with new solutions learned and partnerships gained
Why You Should Attend

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

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Agenda

The MediaPost programming committee is hard at work on the newest agenda for the Summit!

MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.

Please check back often for real-time updates on session details and speaker line-up. Meanwhile please take a look at the agenda from the previous event.

Speakers

We're working on finding the best speakers for this event. If you think you'd be a good fit, please submit a speaker proposal using the link below.

Speaker Proposal Form

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.