Workshopping the 2021 In-Box: Acquisition, Personalization, Engagement

Email marketers - you sure are having a moment. As lockdowns lingered, ecommerce boomed and customer interactions became imperative, the in-box was the main link between customers and all corners of your organization.

But all the same challenges remain. How do messaging marketers vet and use data to reach beyond the base and acquire new customers? How do you move different parts of your tech, organization and content to deeper personalization? And how do you keep customers authentically engaged even as their in-boxes swell from every other email marketer vying for attention?

Let's workshop this! For 20 years, the Email Insider Summit has been about bringing marketers together to share real-world solutions to the challenges of email marketing within large and small brands. At the Spring 2021 virtual edition, we focus on the practical - solving for acquisition, personalization, engagement. Via fireside chats, panel discussions and case studies; some of the smartest email gurus in the industry will explore:

Vetting first and third party data to enrich customer acquisition campaigns
The segments that matter in next-gen personalization
Tips of the email engagement masters
Content strategies for filling the personalization machine
Mapping marketing needs against the tech
Building A/B tests that render the data you need

Pivoting in response to changing social, economic and consumer environments has to be baked into every plan now. For 15 years, the leading message marketers gather at EIS, where they have the time and context to compare notes on what is (and isn't) working.

Let's discuss.

Join the conversation #MPEIS

Conference Content Programmer:

Steve Smith, VP, Editorial Director, Events, MediaPost

Advisory Board:

Chester Bullock, Director, Marketing Technology, The RentPath Network

Email Insider Summit 2021 Attendees Include

Reasons and Benefits of Attending

Unparalleled access and knowledge sharing with the leading minds in the Industry
Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
Cocktails and evening dinners bring the group together over casual conversations and delicious meals
Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry
Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
Congenial, relaxed experience. Attendees are working together to move the industry forward
Enhance your Email initiatives with new solutions learned and partnerships gained

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

Tuesday, 04/20

3:00 PM

Opening Remarks - All Times EST

MC: Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm

3:10 PM

Keynote Interview: Rite-Aid's Orchestration Channel

One of the largest drug store chains in the US puts email at the center of customer experience. Digital Director Joe Tertel explores how email helps him build his workflows and scenarios that extend out to the full customer journey, whether on site, on social, and even in display advertising. This is next generation messaging, where email is made central to a holistic view of the customer journey that touches all media. How did they build this?

Interviewee: Joe Tertel, Director, Digital Media, Rite-Aid
Interviewer: Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm

3:35 PM

Sponsor Spotlight

View More Details

3:45 PM

Panel: Solving for Engagement

How are the masters of email keeping their subscriber base opening, reading, clicking? From welcome series to "From" lines, real-time content to template tweaks... and more, we ask our favorite brands to share their best practices for turning connections to conversations.

Moderator: Kristie Doak, Manager, Database Marketing, PGA TOUR
PanelistS: Caroline Bucciero, Senior Director, CRM Marketing, ChromaDex; Chester Bullock, Director, Marketing Technology, The RentPath Network @coskier; Sierra Howe, Senior Manager, CRM Strategy, Fandango

4:10 PM

Sponsor Spotlight

View More Details

4:20 PM

Case Study: Think Global, Act Local: Managing the Multi-Market Workflow

How does a global organization standardize and expand its CRM practice while at the same time deepen nearly a dozen regions' ability to localize and hyper-personalize their approaches. That has been Conde Nast's international mission across the last few years, and their Global Head of CRM Communications shares lessons learned from building a CRM centre of excellence. What did they learn?

Presenter: Sabrina Daryanani, Global Head of CRM Communications, Condé Nast

4:40 PM

Roundtable

For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!

4:40 PM

Roundtable: Another Great Idea I'll Never Do Again: Sharing Our Most Valuable Failures

An EIS favorite returns. Email marketers share the blunders from which they have learned their most valuable lessons.

Featuring: Madison Aki, Senior Manager, Web Optimization, Extra Space Storage; Jodie Orcutt, Consumer Marketing Strategist, The Buffalo News

Wednesday, 04/21

3:00 PM

Welcome Back/ Email Marketer Survey Results - All Times EST

MC: Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm

3:10 PM

Keynote: Putting Email At the Big Media Table

What if marketers and media buyers regarded email as a part of the media mix, as an owned media channel whose 100% share of voice and CPAs are compared with your social media and other paid/owned assets. That is how Cadbury/Mondelez reframed the email channel throughout its organization and with its media agencies. At the same time the brands retooled the email database to gather a much wider range of consumer behaviors so that Mondelez aspires to know that chocolate lover better than anyone else in the candy chain.

Keynote: Hamish Stacy, Data and CRM Manager - Europe, Mondelēz

3:35 PM

Sponsor Spotlight

View More Details

3:45 PM

Case Study: Extreme Personalization

Timing is everything…especially in personalized messaging. Ochsner Health shows us how they are using real-time email responses to patient online and offline behavioral triggers to build genuinely conversational experiences and keep their members healthier. What can brand marketers learn about customer journeys from the way a major hospital network treats patients? It’s all about letting the user drive the conversation, not technology or marketing.

Presenter: Chelsea Lockhart, Manager, CRM & Marketing Strategy, Ochsner Health

4:10 PM

Sponsor Spotlight

View More Details

4:20 PM

Trivia Contest

4:35 PM

Case Study: Case Study: Email Deliverability: The Hero’s Journey

Faced with poor inbox placement rates and high spam rates in GMAIL, Terminix’s email hero started a deliverability journey. Segmenting her audience by engagement addressed the problem, but that led to decreasing list sizes. Tune int o hear how our hero juggled deliverability, customer acqusitiion and conversion goals.

Presenter: Janet McQuarrie, Email Marketing Strategist, Terminix

4:55 PM

EIS Roundtable

For 15 years these Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!

4:55 PM

Roundtable: Personalization Content Strategy

Being able to target ever-tighter customer segments doesn't mean you have anything of relevance to say to them. We explore how email marketers are creating content strategically to parse across the right audiences with the right messaging. What does a customer-first email centric content strategy look like?

Featuring: Brittany Offredi, Senior Manager, Email Channel Management, ScotiaBank; Michael Pattison, Director of Relationship Marketing Strategy, Vail Resorts; Sara Yamamoto, CRM Manager, PolicyGenius

What people are saying about this event

"The Email Insider Summit was the most productive conference me and my team have ever attended. The event featured great speakers and sessions, and the venue was incredible. We love what you guys do. THANK YOU!"

- Eleni McCready, Director of Brand Marketing + Media, Lilly Pulitzer

"The Email Insider Summit is one of the best conferences I've attended when it comes to the world of email marketing. The intimate setting allows great conversation with peers and I love all the gold nuggets I pick up from the sessions... nuggets of opportunity that are leveraged to improve the email platform here at FedEx."

- Andrew Bailey, Senior Marketing Specialist, FedEx

"It's hard to find another industry event with a such a high concentration of quality content and presenters. If email rules your day, make time in your schedule to attend the Email Insider Summit."

- Andrew J. Brawley, CRM Manager, KinderCare Education.

"What a great conference! Hands down the best conference I have ever been to. So impressed about the overall coordination and access to some of the top email minds in the world. I am extremely thankful I had the opportunity to attend."

- Matthew Neibert, Director, Email/Web Development, Integrated Retail, Sears

"The Email Insider Summit was the best conference I've attended in my six years in email channel optimization/database marketing. There was a balanced ratio of vendors to brand attendees so the discussion was rich and the networking was second to none. Great content and really great attendees. A very well done event!"

- Rosanna Martinez, Sr. Database Manager, National Instruments

"Big kudos to the Email Insider Summit. The event was extremely well organized and executed. I'm sure a lot of time and energy went into the planning and management of the event. To the attendees, it appeared flawless. Thanks again for a very enjoyable conference - it was great, and I learned a lot."

- Jim Fisher, GM-CRM Fulfillment & Email Operations, General Motors Company

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

- Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct

"The Email Insider Summit is one of the most inspiring and insightful events I've ever attended. So many great industry minds all in one cozy lodge. I brought back a wealth of practical and actionable learnings that I'm already putting to great use. I can't wait to attend again."

- Wayne Miller, Sr. Digital Marketing Manager, Zumba Fitness

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

Workshopping the 2021 In-Box: Acquisition, Personalization, Engagement

Conference Content Programmer:

Advisory Board: