The Personalization Strategy

Dear [Name Here], personalization is not a tactic. It is a strategy. Beyond custom subject lines and segmentation, email is helping to drive the next generation of brand building that is grounded in genuine one-to-one communications between marketers and customers. Personalization is becoming integral to customer journey mapping, customer service, CRM, site presence, even product development and digital advertising.

We Will Explore:

What does a personalization strategy look like, both to legacy and emerging DTC brands?
How do you build a first party data program that serves personalization?
How do you vet third party data amidst looming regulation?
Making content creation and management serve personalization goals Building a tech stack aimed at personalization strategy

At the 16th semi-annual meeting of the Email industry's thought-leaders, we dig into next generation personalization approaches of the messaging masters, of course. But we also pull back and explore how one-to-one marketing is central to brand building itself.

On the front end, where are brands sourcing their best data, tying IDs across channels, and vetting the tech that drives your best plans? And how is that smarter data fueling more creative audience segmenting, messaging, triggering? And do the new in-box tools like AMP, multimedia, interactivity really move the KPI needle?

The most beloved, longest-running meeting of the email minds focuses the Spring edition on practical examples of smarter tactics that will win the in--box wards of 2020.

Join the conversation #MPEIS

Conference Content Programmer:

Steve Smith, VP, Editorial Director, Events, MediaPost

Advisory Committee:

Heather Grimstead, Director, Global Email Marketing, The Knot Worldwide

Event Details Previous Events

Previous Email Insider Summit Attendees

Reasons and Benefits of Attending

Unparalleled access and knowledge sharing with the leading minds in the Industry
Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
Cocktails and evening dinners bring the group together over casual conversations and delicious meals
Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry
Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
Congenial, relaxed experience. Attendees are working together to move the industry forward
Enhance your Email initiatives with new solutions learned and partnerships gained

Why You Should Attend

Agenda

The MediaPost programming committee is hard at work on the newest agenda for the Summit!

MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.

Please check back often for real-time updates on session details and speaker line-up. Meanwhile please take a look at the agenda from the previous event.

What people are saying about this event

"The Email Insider Summit was the most productive conference me and my team have ever attended. The event featured great speakers and sessions, and the venue was incredible. We love what you guys do. THANK YOU!"

- Eleni McCready, Director of Brand Marketing + Media, Lilly Pulitzer

"The Email Insider Summit is one of the best conferences I've attended when it comes to the world of email marketing. The intimate setting allows great conversation with peers and I love all the gold nuggets I pick up from the sessions... nuggets of opportunity that are leveraged to improve the email platform here at FedEx."

- Andrew Bailey, Senior Marketing Specialist, FedEx

"It's hard to find another industry event with a such a high concentration of quality content and presenters. If email rules your day, make time in your schedule to attend the Email Insider Summit."

- Andrew J. Brawley, CRM Manager, KinderCare Education.

"What a great conference! Hands down the best conference I have ever been to. So impressed about the overall coordination and access to some of the top email minds in the world. I am extremely thankful I had the opportunity to attend."

- Matthew Neibert, Director, Email/Web Development, Integrated Retail, Sears

"The Email Insider Summit was the best conference I've attended in my six years in email channel optimization/database marketing. There was a balanced ratio of vendors to brand attendees so the discussion was rich and the networking was second to none. Great content and really great attendees. A very well done event!"

- Rosanna Martinez, Sr. Database Manager, National Instruments

"Big kudos to the Email Insider Summit. The event was extremely well organized and executed. I'm sure a lot of time and energy went into the planning and management of the event. To the attendees, it appeared flawless. Thanks again for a very enjoyable conference - it was great, and I learned a lot."

- Jim Fisher, GM-CRM Fulfillment & Email Operations, General Motors Company

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

- Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct

"The Email Insider Summit is one of the most inspiring and insightful events I've ever attended. So many great industry minds all in one cozy lodge. I brought back a wealth of practical and actionable learnings that I'm already putting to great use. I can't wait to attend again."

- Wayne Miller, Sr. Digital Marketing Manager, Zumba Fitness

Venue

Omni Amelia Island Plantation Resort, Florida
6800 First Coast Highway
Amelia Island, Florida, 32034

Registered attendees of the Summit may book accommodations at Stein Ericksen at a discounted group rate. To book within our room block at the discounted rate please use the following link: https://www.reseze.net/servlet/SendPage?hotelid=1245&skipfirstpage=true&page=535678. The discounted room block will expire on Friday, November 22nd, so please book your room by that time.

Located north of Jacksonville near Fernandina Beach, this AAA Four Diamond Florida beach resort features luxurious accommodations and grand on-site meeting spaces.

Rejuvenate mind and body at The Spa and Salon at Amelia Island Plantation, visit our shopping village, or experience a culinary delight at one of our many convenient dining locations.

Stroll along 3.5 miles of uncrowded beach while enjoying the beautiful sunrise over the Atlantic Ocean or sunsets overlooking the scenic marsh. And if swimming is your choice, play in the sparking wave-filled Atlantic Ocean with new beachside amenities, or relax in our beautiful pool at the Dunes Club or indoor pool at the Health & Fitness Center.

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Travel Information

Brand Marketer Program

Insider Summits are complimentary to Brand Marketers who meet our requirements.

To qualify, you must:
* Control the Email strategy and budget at your company
* Currently work at a well-known consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

Complimentary Brand Marketer pass includes:
* Summit registration ($3,995 value)
* Accommodations at the conference venue for three nights
* No Charge Activities such as golf, fishing charter, kayaking, dophin cruise, and more
* Meals, drinks and functions over three days

EIS is the best event of the year. Top-notch content, true subject matter experts and a real sense of community among peers. The amazing locations and group outings don't hurt either!
- Matt Annerino, VP, Growth, CRM & Media, Fender Musical Instruments

EIS is one of the best conferences I've attended when it comes to world of email marketing! The intimate setting allows great conversation with peers and I love all the gold nuggets I pick up from the sessions...nuggets of opportunity that are leveraged to improve the email platform for FedEx.
- Andrew Bailey, Marketing Specialist Advisor, FedEx

I always find these events so valuable. As the channel evolves, the content just keeps getting better. It's reassuring to know that there are other like-minded views and equally actionable efforts being put forth from my marketer counterparts in similar and other industries.
- Jai Williams, Email Marketing Manager, InterContinental Hotels Group

"The Email Insider Summit offers a great way to refresh perspective on my own program by learning what my peers are facing and how they’re working around our shared woes. The sponsor spotlight presentations and one-on-one meetings are a great way to learn about new tools and keep up with how technology is advancing without a high pressure sales call. The accommodations, afternoon events and evening events are all spectacular and a wonderful setting for some great learning!”
- Sonia Williford-Gill, Manager, CRM, 7-Eleven

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

The Personalization Strategy