The Email Insider Summit is a three-day event that brings together the brightest minds in the business to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics for Email Marketers.
For the Summit we bring in 50 top buyers responsible for marketing strategies and budgets in Email Marketing to network, debate and share best practices. Attendance for the Summits are capped to ensure conversations, learnings and overall experiences are intimate, productive and highly useful. Each day is comprised of high-impact content sessions in the morning coupled with unmatched networking activities in the afternoons. We return each evening with Cocktail receptions, fine Dining experiences, and After-hours fun.
The end result is a highly unique format that's intimate, inclusive and memorable on all fronts - an experience that allows everyone the opportunity to build REAL relationships well beyond that of a simple exchange of a business card.
If "data is the new oil" how are email professionals mining, refining, and fueling up their programs with it? From growing universal IDs to expanding user profiles, from powering real-time triggered messaging to finding new and smarter user segments to target, our semi-annual Email Insider Summit gets down to tactics. Some of the most experienced in-box ninjas will reconvene to share their best practices for every part of the email workflow.
Distraction, information overload, fragmented attention, clutter, message fatigue, invisibility. Email marketers face both structural and cultural challenges in getting recognized even by existing customers. At our 33rd installment of the Email Insider Summit, we fully engage the big media war of 2019 - not just getting noticed but getting genuine attention, not just clicks and conversions but building relationships, experiences and loyalty. For the Summit we bring in 50 well-known Brand marketers responsible for the Email strategy and technology decisions for their companies to network, debate and share best practices about marketing using Email.
It's not about the campaign calendar, anymore. It's not about your content strategy. And its definitely not about your channels. It is about the customer - her schedule, her journey, her experience. And that changes everything, from the way email teams work internally and across silos, how data are gathered and deployed, which technology marketers apply, and the role of content and service int he messaging mix.
Two decades after its introduction to most consumers, email remains king of the digital ROI hill despite waves of contenders. But to keep its rightful place leading the emerging people-based, AI-driven, cross-channel marketing trends, email pros must walk the walk of emerging approaches. At the annual MediaPost Email Insider Summit we keep it practical - focusing marketers on the strategies and tactics that will keep email both at the center of the conversation with your consumers but also form the hub of more personalized, omnichannel marketing for your brands.
The spring 2017 edition of MediaPost's Email Insider Summit will highlight marketers learning to aim the latest trends in messaging, tech and distribution at marketing goals, not gadgetry. We will feature people-based marketing that builds longer term lifecycle relationships with consumers, not just executes immediate campaigns.