If "data is the new oil" how are email professionals mining, refining, and fueling up their programs with it? From growing universal IDs to expanding user profiles, from powering real-time triggered messaging to finding new and smarter user segments to target, our semi-annual Email Insider Summit gets down to tactics. Some of the most experienced in-box ninjas will reconvene to share their best practices for every part of the email workflow.
Distraction, information overload, fragmented attention, clutter, message fatigue, invisibility. Email marketers face both structural and cultural challenges in getting recognized even by existing customers. At our 33rd installment of the Email Insider Summit, we fully engage the big media war of 2019 - not just getting noticed but getting genuine attention, not just clicks and conversions but building relationships, experiences and loyalty. For the Summit we bring in 50 well-known Brand marketers responsible for the Email strategy and technology decisions for their companies to network, debate and share best practices about marketing using Email.
It's not about the campaign calendar, anymore. It's not about your content strategy. And its definitely not about your channels. It is about the customer - her schedule, her journey, her experience. And that changes everything, from the way email teams work internally and across silos, how data are gathered and deployed, which technology marketers apply, and the role of content and service int he messaging mix.
Two decades after its introduction to most consumers, email remains king of the digital ROI hill despite waves of contenders. But to keep its rightful place leading the emerging people-based, AI-driven, cross-channel marketing trends, email pros must walk the walk of emerging approaches. At the annual MediaPost Email Insider Summit we keep it practical - focusing marketers on the strategies and tactics that will keep email both at the center of the conversation with your consumers but also form the hub of more personalized, omnichannel marketing for your brands.
The spring 2017 edition of MediaPost's Email Insider Summit will highlight marketers learning to aim the latest trends in messaging, tech and distribution at marketing goals, not gadgetry. We will feature people-based marketing that builds longer term lifecycle relationships with consumers, not just executes immediate campaigns.
As the best most persistent identifier in a cross channel marketing world, email is no longer merely a tactic. At the annual winter Email Insider Summit at Deer Valley we show how the smartest marketers are making this channel core to an always-there strategy. As brands embrace more holistic approaches, from cross-channel campaigns to single user views to lifecycle profiles of the always-on consumer – email has a golden opportunity to become the most reliable activator of other channels. It turns vague social channel exchanges into ongoing person-to-person relationships. It leverages content to immerse customers in ongoing mutli-touch brand stories. And it aims those channels into more measurable, reliable conversion paths both online and off.
At winter EIS we explore how the best email practitioners are connecting the humble, familiar in-box to social messaging and ad targeting, to enlarging content marketing investments, to better attribution modeling, to taming big data, to customer acquisition, to bricks and mortar activation and even to the next generation of mobile messaging.
The silos are melting. The channels are multiplying. Integrated marketing approaches are an imperative, not an option. But email remains the killer app in maintaining the one-to-one connection across all of those touchpoints.