Sunday, 12/08
Monday, 12/09
What does it mean to bring personalization to the next level across all consumer touch-points?
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Keynote
- Chris Jenner, VP Digital Operations, Strategy & Execution, Caesars Entertainment
As personalized service and communications become core to a brand's identity, email endures as the lynchpin. But how is this vision of customer-centric one to one marketing being executed from the in-box outward to all touch-points with a customer? We ask some of the deeper thinkers in the email and CRM world to dig into personalization as a business and brand strategy. What role do email and other messaging channels play? What are the choke points in data integration, execution, internal organization?
- Moderator
- Morgan Stewart, Event Programming Advisor, MediaPost
- PanelistS
- Tom Dinneny, Product Director, Warner Music Group
- Sharon Foster, Director, CRM, Consumer Interactive, TransUnion
- Erin Vitero, Director, CRM and Email Marketing, TechStyle Fashion Group
- Presenter
- Erin Levzow, CMO, Museum of Ice Cream @Playnthestrs
The infamous "share your best screw-ups" panel returns. Marketers share their most valuable mistakes. What went wrong - how and why? But most importantly, what did our panelists learn from their crushing embarrassment and what changes did they make to ensure it never happens again?
- Moderator
- Michael Pattison, Director of Relationship Marketing Strategy, Vail Resorts
- PanelistS
- Chester Bullock, Director, Marketing Technology @coskier
- Maggie Leisy, Marketing Manager, CRM, GoPro
- Alana Liebenthal, Marketing Manager, 3 Day Blinds
Personalization as a Strategy - Jackie Dunning VP, Content & Strategy, ERGO
Share Your Screw-Ups - Michael Pattison, Sr. Manager, Relationship Marketing, Vail Resorts
New Paths to User Profile Building - Erin Levzow, CMO, Marcus Hotels
Solving for Deliverability - Amanda Scarnechia, Manager, CRM and Consumer Data, The Scotts Miracle-Gro Company
Tuesday, 12/10
On Day 2 of the Summit we focus on inputs and outputs. How can marketers vet the data that feeds the personalization machine? And how can they build, parse and manage the trove of content their customers need and want?
Marketing communication in email can be more than just a static image that links to a website. It can connect to any number of digitally enabled experiences. Dive into the world of a Virtual Assistant built to be enabled across all digital channels. Learn what it took to get AmFamMary (as the Virtual Assistant is named) off the ground and how the same test and learn methods used in email for years are helping to drive this new customer touch point.
- Keynote
- Bethany Harrington, Associate Vice President, Marketing Engagement, American Family Insurance
Getting clean, reliable data for expanding the customer base is daunting under ordinary circumstances. Throw in the uncertainties around the looming CCPA as well as post-cookie browser tech and the laundry list of questions for partners, vendors, and your own customer data collection multiplies. How do marketers vet this? We explore new ideas for ensuring that sources and partners are keeping the data supply chain, clean, legal and effective.
- Moderator
- Sam Sudman, Email Marketing Coordinator, Mizzen+Main
- PanelistS
- Kristie Doak, Manager, Database Marketing, PGA TOUR
- Neil Gogate, Senior Manager, CRM and Acquisition Marketing, Mattel
- Christopher Kayser, Marketing Technology Manager, Vivid Seats
- Presenter
- Lexi (Sigesmund) Christie, Marketing Director, Campaigns & Content, Chobani
Deep personalization requires deft content management and scale. Ensuring that the right content not only gets parsed into usable elements but that those assets are available across communications channels is a central challenge for one-to-one marketing. We ask several brands how they are creating and organizing assets, What strategy is in place at the top of the creation funnel to ensure that content can be properly segmented, tagged and used to meet personalization goals?
- Moderator
- Dan Rosenthal, Senior Director, Contact Strategy, Lands' End
- PanelistS
- Scott Cohen, Director, CRM Lead Conversion, SmileDirectClub
- Dana Jones, Sr. Email Marketing Manager, The Southern Company
- Carrie Ugarte, Associate Director of Marketing Automation, Wiley Education Services
The one-to-one marketing ecosystem has expanded far beyond e-mail even as the in-box remains the surest, longest point of contact. For its young, connected fan base, Warner Music is exploring customer acquisition and retention via everything from SMS to Facebook Pages, messaging bots to mobile alerts. But how do these channels connect and compare to traditional email? And how do marketers manage such diverse data inputs? EIS veteran Itay Rahat reports
- Interviewee
- Itay Rahat, AVP, Product, Marketing Technology, Warner Music Group @itayrahat
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
Vetting the Data - Sujay Jhaveri, CEO, Flatiron Media
What is Your Content Strategy? - Dan Rosenthal, Sr Director of Contact Strategy, Land's End
Virtual Assistants - Bethany Harrington, AVP, Marketing Engagement, American Family Insurance
Customer Acquisition Beyond Email - Itay Rahat, AVP, Product, Marketing Technology, Warner Music Group
New Adventures in Interactive Email Design - Morgan Stewart, Co-founder and CEO, Trendline Interactive
Wednesday, 12/11
We cap the Summit exploring how email automation can be both scalable and personable. What tech is living up to the hope for marketers, what isn't, and how do you staff up (or down) for the new age of robotics.
- Keynote
- Kristen Healy, Senior Manager, CRM, GasBuddy
- Presenter
- Amanda Scarnechia, Manager, CRM and Consumer Data, The Scotts Miracle-Gro Company
- Moderator
- Tara Clark, Vice President of Product Marketing, Collabra Technology
- PanelistS
- Amanda Scarnechia, Manager, CRM and Consumer Data, The Scotts Miracle-Gro Company
- Sonia Williford-Gill, Director, Owned Media, JCPenney
Routine Maintenance - Tara Clark, Senior Director, Lifecycle Marketing, Zillow Group
Diversity Staffing - Veronica Rooney, Marketing Manager, Digital & CRM, West Dermatology