December 8 - 11, 2019
Deer Valley, UT

Event Sponsors

Agenda

Sunday, 12/08

6:00 PM
Welcome Cocktail Reception
Valhalla room

Monday, 12/09

8:00 AM
Registration & Breakfast
Stein Eriksen Ballroom Foyer
8:15 AM
Sponsor Breakfast Presentation
Stein Eriksen Ballroom
Day 1 - The Personalization Strategy

What does it mean to bring personalization to the next level across all consumer touch-points? 

9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote: Two Billion Served…One at a Time: High Rolling the Personalization Channel
Caesars Entertainment sends more than 2 billion personalized email messages per year and leverages billions of data points to drive customer engagement. They bring all of their disparate data sources together to drive automation, segmentation, and dynamic content; ultimately improving the return on their data. In this session you'll hear how Caesars Entertainment brings it together and their plans for the future.
Keynote
Chris Jenner, VP Digital Operations, Strategy & Execution, Caesars Entertainment 
9:45 AM
Panel: 360-Degree Personalization Is a Strategy, Not a Tactic

As personalized service and communications become core to a brand's identity, email endures as the lynchpin. But how is this vision of customer-centric one to one marketing being executed from the in-box outward to all touch-points with a customer? We ask some of the deeper thinkers in the email and CRM world to dig into personalization as a business and brand strategy. What role do email and other messaging channels play? What are the choke points in data integration, execution, internal organization?

Moderator
Morgan Stewart, Co-founder and CEO, Trendline Interactive 
PanelistS
Tom Dinneny, Engagement Marketing Manager, The Madison Square Garden Company 
Sharon Foster, Director, CRM, Consumer Interactive, TransUnion 
Erin Vitero, CRM Manager, JustFab Inc. 
10:30 AM
Coffee Break & Sponsor Spotlight
11:00 AM
Presentation: Every Picture Tells a Personalization Story
Art is subjective. What you love and what I love is so different. Learn how a one-of-a-kind hotel that celebrates the arts used messaging and technology to talk to their guests about the art they love.  We explore how subjective taste can inform deeper levels of personalization…and at scale.
Presenter
Erin Levzow, CMO, Marcus Hotels 
11:30 AM
Panel: That "I'll Never Do That Again" Panel

The infamous "share your best screw-ups" panel returns. Marketers share their most valuable mistakes. What went wrong - how and why? But most importantly, what did our panelists learn from their crushing embarrassment and what changes did they make to ensure it never happens again?

Moderator
Michael Pattison, Sr. Manager, Relationship Marketing, Vail Resorts 
PanelistS
Chester Bullock, Director, Marketing Technology, The RentPath Network 
Maggie Leisy, Marketing Manager, CRM, GoPro 
Alana Liebenthal, Marketing Manager, 3 Day Blinds 
12:00 PM
Roundtables

Personalization as a Strategy - Jackie Dunning VP, Content & Strategy, ERGO
Share Your Screw-Ups - Michael Pattison, Sr. Manager, Relationship Marketing, Vail Resorts
New Paths to User Profile Building
- Erin Levzow, CMO, Marcus Hotels
Solving for Deliverability - Amanda Scarnechia, Manager, CRM and Consumer Data, The Scotts Miracle-Gro Company

12:45 PM
Lunch
1:00 PM
Sponsor Luncheon Presentation
Stein Eriksen Ballroom
Skiing at the Deer Valley Resort
Snowboarding at Park City Mountain Resort
Snowmobiling at Garff Ranch
4:00 PM
Apres Ski Party
Champions Club next to Ski Locker room
5:30 PM
One on One Meetings
Stein Eriksen Ballroom
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
6:30 PM
Cocktail Party
Olympic Foyer - 1st Floor
7:30 PM
Fireside Dinner
Empire Canyon Lodge (10 minute shuttle)
9:30 PM
After-Party
Flagstaff Room at Steins

Tuesday, 12/10

8:00 AM
Registration & Breakfast
Stein Ericksen Ballroom Foyer
8:15 AM
Sponsor Breakfast Presentation
Stein Eriksen Ballroom
Day 2 - Data In/Content Out

On Day 2 of the Summit we focus on inputs and outputs. How can marketers vet the data that feeds the personalization machine? And how can they build, parse and manage the trove of content their customers need and want?

9:00 AM
Keynote: There’s Something About Mary – A Not So Virtual Chat About Virtual Chat

Marketing communication in email can be more than just a static image that links to a website.  It can connect to any number of digitally enabled experiences.  Dive into the world of a Virtual Assistant built to be enabled across all digital channels.  Learn what it took to get AmFamMary (as the Virtual Assistant is named) off the ground and how the same test and learn methods used in email for years are helping to drive this new customer touch point.

Keynote
Bethany Harrington, Associate Vice President, Marketing Engagement, American Family Insurance 
9:30 AM
Panel: Data Vetting 2020: Acquisition, Privacy, Hygiene

Getting clean, reliable data for expanding the customer base is daunting under ordinary circumstances. Throw in the uncertainties around the looming CCPA as well as post-cookie browser tech and the laundry list of questions for partners, vendors, and your own customer data collection multiplies. How do marketers vet this? We explore new ideas for ensuring that sources and partners are keeping the data supply chain, clean, legal and effective.

Moderator
Sam Sudman, Email Marketing Coordinator, Mizzen+Main 
PanelistS
Kristie Doak, Senior Manager, Database Marketing, PGA Tour 
Neil Gogate, Senior Manager, CRM and Acquisition Marketing, Mattel 
Christopher Kayser, Marketing Technology Manager, Vivid Seats 
10:00 AM
Sponsor Spotlight and Networking Break
10:30 AM
Case Study: How Do You Get Parents Obsessed? Give 'em Chobani Gimmies (Swag)!!!
This year, Chobani launched their new kids yogurt platform, Chobani Gimmies, and wanted to support the launch with a creative-led campaign across their owned and operated channels. However, Chobani had a limited scale with the target audience for the Chobani Gimmies platform. So, they created a campaign to engage their loyal community to spread the word on their behalf. In this case study, you’ll learn how Chobani was able to consistently maintain open rates 201% above benchmark and increase their list size by 3.5% in just 14 days.
Presenter
Lexi Sigesmund, Senior Manager, Digital and Content Strategy, Chobani 
11:00 AM
Panel: What's the Content Strategy?: Parse, Manage, Deploy

Deep personalization requires deft content management and scale. Ensuring that the right content not only gets parsed into usable elements but that those assets are available across communications channels is a central challenge for one-to-one marketing. We ask several brands how they are creating and organizing assets, What strategy is in place at the top of the creation funnel to ensure that content can be properly segmented, tagged and used to meet personalization goals?

Moderator
Dan Rosenthal, Senior Director, Contact Strategy, Lands'​ End 
PanelistS
Scott Cohen, CRM Marketing Manager, 1800-Contacts 
Dana Jones, Email Marketing Manager, Southern Company 
Carrie Ugarte, Associate Director of Marketing Automation, Wiley Education Services 
11:30 AM
Q&A: Warner Music - Talking to One Fan At a Time

The one-to-one marketing ecosystem has expanded far beyond e-mail even as the in-box remains the surest, longest point of contact. For its young, connected fan base, Warner Music is exploring customer acquisition and retention via everything from SMS to Facebook Pages, messaging bots to mobile alerts. But how do these channels connect and compare to traditional email? And how do marketers manage such diverse data inputs? EIS veteran Itay Rahat reports

Interviewee
Itay Rahat, AVP, Product, Marketing Technology, Warner Music Group 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
12:00 PM
Roundtables

Vetting the Data - Sujay Jhaveri, CEO, Flatiron Media
What is Your Content Strategy? - Dan Rosenthal, Sr Director of Contact Strategy, Land's End
Virtual Assistants - Bethany Harrington, AVP, Marketing Engagement, American Family Insurance
Customer Acquisition Beyond Email - Itay Rahat, AVP, Product, Marketing Technology, Warner Music Group
New Adventures in Interactive Email Design - Morgan Stewart, Co-founder and CEO, Trendline Interactive

12:45 PM
Lunch
1:00 PM
Sponsor Luncheon Presentation
Stein Eriksen Ballroom
Skiing at the Deer Valley Resort
Snowboarding at Park City Mountain Resort
Scenic Snowshoe Tour at the Deer Valley Resort
4:00 PM
Apre Ski Party
Troll Hallen bar (main Stein bar)
Dutch treat.  All drinks or food on your own tab for this event.
5:30 PM
One on One Meetings
Stein Eriksen Ballroom, 2nd Floor.
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
6:30 PM
Cocktail Party
The Elk Room @ Silver Lake Lodge (down hill behind Steins)
7:30 PM
Dinner Reception
Silver Lake Lodge (down hill behind Steins)
9:30 PM
Late-Night Party
Champions Club next to Ski Locker room at Steins

Wednesday, 12/11

8:00 AM
Registration & Breakfast
Stein Eriksen Ballroom Foyer
8:15 AM
Sponsor Breakfast Presentation
Stein Eriksen Ballroom
Day 3 - Building Next-Gen Personalization Stacks

We cap the Summit exploring how email automation can be both scalable and personable. What tech is living up to the hope for marketers, what isn't, and how do you staff up (or down) for the new age of robotics.

8:30 AM
Keynote: GasBuddy’s One-to-One Messaging in the Right Lane
Combining a wealth of first-party location, behavioral and preference data with multiple direct messaging channels (email, in-app, alerts) is the Holy Grail of one-to-one personalized messaging. Kristen will explore how GasBuddy puts those pieces together, how they use data points unique to each user, and how they pick and choose among available messaging channels at any given time.
Keynote
Kristen Healy, Senior Manager, CRM, GasBuddy 
9:15 AM
Presentation: Making it to the Inbox: A Story about Deliverability
Have you ever had your open rates plummet without knowing the cause? Navigating the complexities of deliverability can be challenging. Scotts Miracle-Gro will walk through how they recovered from the ultimate deliverability disaster: getting blacklisted.
Presenter
Amanda Scarnechia, Manager, CRM and Consumer Data, The Scotts Miracle-Gro Company 
9:30 AM
Panel: Routine Maintenance: Innovative Fixes
Like taking your car for an oil change, or visiting the dentist regularly, the world of email is full of tasks and requirements that we don’t want to deal with but must to keep the wheels from falling off. How are major brands approaching things like Privacy Policy Updates, Google Postmaster Tools and infrastructure failsafe planning? Turns out, there is opportunity for innovation in these spaces as well.
Moderator
Tara Clark, Senior Director, Lifecycle Marketing, Zillow Group 
PanelistS
Amanda Scarnechia, Manager, CRM and Consumer Data, The Scotts Miracle-Gro Company 
Sonia Williford-Gill, Manager, CRM, 7-Eleven 
10:15 AM
Roundtables

Routine Maintenance - Tara Clark, Senior Director, Lifecycle Marketing, Zillow Group
Diversity Staffing - Veronica Rooney, Marketing Manager, Digital & CRM, West Dermatology

10:45 AM
Conference Concludes

Venue

Stein Eriksen Lodge, Park City, UT
7700 Stein Way
P.O. Box 3177
Park City, Utah, 84060

Luxurious Five-Star accommodations surround you upon arrival to the lodge in Deer Valley. You will feel at home in the lobby with its beautiful stone fireplace. The Stein Eriksen Lodge is the only Five-Star, Five Diamond property in Park City, Utah and prides itself on providing guests with impeccable, personalized service and luxurious lodging.

Located at Deer Valley® Ski Resort, in Park City, Utah, guests are greeted with exquisite views and powdery ski slopes in the winter and away-from-it-all outdoor activities in the summer for the ultimate getaway. Choose from many other local activities such as heli-skiing, fly-fishing, bobsledding and more.

Whether you're looking for privacy and relaxation, a ski vacation, entertainment and local activities, pampering in their European spa or culinary excellence there is something for you.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.