Building the Next Generation Email Program
Presenter: Rachel Boyles, Product Marketing Manager, Salesforce
Rachel Boyles is a Product Marketing Manager at Salesforce focused on the email and content tools in Marketing Cloud. She started her career in Customer Success working with customers in all industries on how to improve their email marketing programs. You’ll often find her presenting on webinars, connecting with customers, and helping email marketers create memorable moments.
Why Preparation and Customer Prioritization is the Key to Success and Survival
If 2020 taught us anything, it’s that we live in a world of constant change. But whether this change is unexpected, like the pandemic, or long-anticipated, like increased privacy regulations, it’s best to prepare for anything that comes your way! In a post-COVID landscape, the brands that dial-up their digital strategies, and prioritise their customers, will be set-up for success. Join Nikki Simounitti, Senior Solutions Consultant at Iterable, to set-up your brand for success in any circumstance! During this session, Nikki will discuss:What customers expect from brands in a post-COVID landscapeHow marketers can adjust their post-pandemic process to meet changing customer expectationsHow AI can help brands predict the future, and conquer unexpected challenges.
Presenter: Niki Simonutti, Senior Solutions Consultant, Iterable
Niki Simonutti is a Senior Solutions Consultant at Iterable, using her prior experience as a web developer to help organizations leverage their data to solve marketing problems and boost growth and retention. Based in New York, Niki enjoys exploring her neighborhood with her dog, Hugo, and watching (too much) reality TV.
Every marketer has figured out that data is key to getting messaging right and enabling great experiences for customers, but many don’t have a full understanding of where the data comes from, how it’s stored, why they can (or often can’t) use it effectively. In this session, Will Devlin talks about the evolution of the modern marketer and why removing data friction has to be the number one priority to enable success in 2021 and beyond.
Presenter: Will Devlin, VP of Marketing, MessageGears
An 18-year veteran of the email marketing industry, Will Devlin has been focused on leading marketing strategy and helping scale MessageGears since 2014. He has extensive experience on both the retail customer and service side of email marketing, and he’s interested in helping businesses better understand how they can make the most of the work they put into their marketing efforts.
5 Data Strategies to Fuel Your eComm Marketing
Join dotdigital for an insightful fireside chat as we highlight 5 key data strategies to fuel your eComm marketing strategy. We'll be discussing a top to bottom approach, including:
- How to collect, what to collect
- Data SecurityMarketing