The Evolution of Email
Presentation description coming soon.
Presenter: Bonnie Malone, VP, Client Services, Return Path
Bonnie is passionate about excellent customer experience. With a background in marketing, merchandise buying, and retail management, she understands how changing consumer preferences can impact business. Bonnie works with companies to understand where their email marketing strategy is missing the mark and enact change to stay relevant amid the evolving digital landscape.
As the head of the client services team at Return Path, the global leader in email deliverability, she fosters the development of deliverability experts who collaborate with clients to improve and optimize email program performance. Bonnie is an active presence in the email industry, where she is an Email Experience Council committee member and featured speaker for events. She shares her perspective on email with the Return Path blog and contributes a monthly column with retail-specific insights for TotalRetail.
Signal Data: Powered By AI: Email's Future State Requirements for Maximum ROI
The idea, in theory, is that your brand can improve its customer experiences and relationships by recommending personalized offers and actions at the point of maximum impact—providing one-to-one, experiences at scale. But the reality is often quite a bit different. Harnessing the power of AI and signal data can exponentially increase your ability to deliver on customer expectations, wants and needs—not just your own as the marketer. Join us to uncover the future state requirements in your email strategy so you can deliver meaning in the moments that matter; creating a truly unique experience of one.
Presenter: Cynthia Janelli, VP of Global Strategic Consulting, Zeta
Cynthia Fifield Janelli specializes in helping clients rapidly design, prototype and launch transformational customer experiences. As Zeta’s VP of Global Strategic Consulting, she helps clients envision and articulate "customer centric" as a business strategy and has an extensive track record of delivering measurable fact based incrementality to the C-Suite. Prior to Zeta, Cynthia has held business development roles at Acxiom, McCann Erikson and JWT.
Presenter: James Beauchamp, Group VP of Client Services, Zeta
James Beauchamp is a Group Vice President of Client Services at Zeta Global with over 16 years of experience in developing and supporting email programs for many of the largest brands in the world. Prior to joining Zeta in 2015, James, a born and bred Brit, has worked both on the client-side at Cancer Research UK and at a number of Email Service Providers in senior Strategic, Analytical and Operational roles.