Phrasee Spotlight Presentation
Presentation description coming soon.
Presenter: Nat Johnson, Head of Sales, Phrasee
With 10 years’ experience in MarTech, and 7 years advising global brands on their technology purchases, Nat saw first-hand the marketing strategies of these household giants. Nat joined Phrasee 2 years ago, where she dived head first into spreading the AI-generated copywriting revolution. Years of technical insight combined with her innovative approach make Nat the perfect fit for expanding Phrasee’s message into North America and beyond. When Nat isn’t empowering leading brands with awesome email strategies, you can find her on the beaches of Brighton or on her quest for the perfect pie and pint!
A Marketers Guide to the California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act (CCPA) gives California consumers new rights over their data, but it's causing more challenges for marketers. With the law going into effect on 1 Jan 2020, how should marketers prepare for rights to request, delete and opt-out of the sale of personal information? How can marketers comply with privacy laws while remaining on-brand, customer-centric and maximizing opt-in? In this session, we’ll share what marketers need to know about the CCPA, provide a 6-step guide to demonstrating ongoing compliance and share best practices for creating an effective and compliant CCPA marketing strategy.
- Understand the implications and industry impact of the new CCPA for marketers
- Learn how to comply with the CCPA, including: "do not sell", right to request and right to delete personal information
- Discover how to build an on-brand and compliant CCPA marketing strategy
Presenter information coming soon.