Prior to MessageGears, I was President of IgnitionOne, a company formerly named SearchIgnite that I founded. I grew that business from inception to one of the world's largest digital media platforms. It was ranked one of the Best Places to Work in Atlanta by the Atlanta Business Chronicle. Some of my previous growth leadership positions included Biltmore Communications (acquired by DIRECTV) and eTour (acquired by Ask.com).
I've received numerous awards, including Atlanta Internet Marketer of The Year and Emory’s Goizueta Business School Outstanding Recent Alumni award. I'm on the Board of Directors of the Atlanta CEO Council, a member of YPO — Southern 7 Chapter and a mentor at Techstars Atlanta. I'm a frequent guest speaker at industry conferences and have been regularly cited in major media outlets. I earned an MBA from Emory University’s Goizueta School of Business and a BS in Computer and Electrical Engineering from the University of South Carolina.
As a strategic consultant at Iterable, Andrew works with leading brands across the globe to align business objectives with innovative solutions that optimize customer experience and maximize lifetime value. With 15 years experience leading analytics and lifecycle marketing functions for industry leading travel & hospitality brands including Vail Resorts - he partners with brands to unlock the value of data, quantifying the business impact of digital transformation and AI adoption.
Unlock the Value of AI: Demystifying AI for Accelerated Adoption & Impact
Excitement about the power and potential of AI for marketers is at an all-time high, but for all the hype have you found yourself stuck or overwhelmed in grappling with how to truly harness the value for your brand?
She began her career as an Analyst at Forrester Research, where she covered marketing technology, eCommerce, and digital agencies. Anjali is an industry expert in MarTech and eCommerce, and has been featured in The Wall Street Journal, AdAge, CIO Magazine, and The Economic Times, among other publications.
After AI’s remarkable breakthrough in 2023, powered by innovations like OpenAI’s ChatGPT, 2024 is the year for email teams to effectively integrate AI and automation. This session will focus on practical strategies for utilizing AI to its full potential within email marketing. We’ll explore key areas where AI can make a significant impact, discuss how to adapt email strategies accordingly, and consider the evolving role of email marketers in this new AI-driven landscape.
Don’t just send, deliver. Great marketing isn’t just about conversion, but real connection. With deep expertise in key industries, Marigold helps marketers create unique and highly personalized experiences that make people feel seen, not sold to. Learn more about how Marigold collaborates with clients to power engaging email personalization leveraging zero party data, live content, and loyalty.
Jason Oates is LiveIntent’s Chief Business Officer and Co-founder. He’s built multiple functions, teams and products throughout his 13 years at LiveIntent. He created the first people development organization which led to the company’s first listing on Inc.’s Best Places to Work. Most recently he’s helping to prove that email is more than simply sending and receiving email; it’s the fulcrum of identity and marketing in a mobile first world where third-party cookies are deprecated. One of Jason’s greatest joys is performing with his band RIFFF to raise awareness and money for charities like Wounded Warriors Project, The Trevor Project, TeamFox and GirlsWhoCode. Prior to LiveIntent, Jason held leadership positions at Datran Media, Integrated Media Solutions, Avenue A, DMB&B, and JMCP.
How to meet your best customer. Again.
Your best customer is out there, perhaps already in your database but unnoticed, their habits shifted, or no longer logged-in. Until now. Email intelligence offers a cost-efficient path to rediscover and re-engage these hidden gems, unlocking growth opportunities by tapping into a valuable, yet overlooked, customer base. Email addresses are digital passports, enabling you to reignite connections with those you may have missed, breathing new life into your marketing strategy and bolstering your bottom line. Because email is no longer just about sending emails, it’s the key to marketing and advertising in a world where cookies go away.
More Interest, More Clicks: Using AI to Drive Engagement
Join Zeta's SVP of Data Cloud, Winnie Shen as she discusses how marketers are using AI to capture behavioral indicators for both business acquisition and brand growth, as well as how to account for churn prevention. Listen in as she sheds light on the top personalization tools and techniques that drive engagement and loyalty for today's leading brands. Whether it's gaining deeper insight into customer behaviors and intent, advanced segmentation using machine learning, or just executing individualized messaging and creative, find out what's working and which methods could help drive exponential growth for your business.
Natalie Mathes is a Salesforce product marketer based in New York City. She is focused on cross-channel marketing strategies, passionate about storytelling, improving customer experiences, and staying innovative with the latest industry trends.
Delivering Data-Driven Customer Engagement
Unlocking data is the groundwork for marketers to deliver proactive relevancy and real-time reactivity. Make the most of your data and elevate your marketing strategies to drive 1:1 meaningful moments on every device, across every channel. Count on trusted AI built into every job to be done, working alongside your team each step of the way, making every workflow data-driven and more productive.
Orchestrating email and SMS to drive more sales with Attentive
Join us to learn how on the Attentive platform you can leverage cutting-edge AI technology to better coordinate your email marketing with your SMS channel. Learn firsthand how Attentive Email streamlines coordination between email and SMS channels, enhancing consumer experiences while increasing email revenue by 95%. George, will discuss the strategies brands like Three Birds Nest, Supergoop!, and L'Occitane are using to unlock more performance from their messaging programs.