

Everyone thinks their data is messy. Something’s always not right. You’re not seeing the info you need. It’s stored in too many different systems. It takes your team way too long (and too many workarounds) to get seemingly simple email campaigns live.
Join Will Devlin, VP Marketing at MessageGears, to discuss a new era of efficiency. Learn to conquer the chaos your martech creates so you can actually personalize at scale for your brand.
This session covers:
The problem enterprise marketers face
The power of going from messy data to directly connected campaigns
Example brands crushing campaigns with this process


As a strategic consultant at Iterable, Andrew works with leading brands across the globe to align business objectives with innovative solutions that optimize customer experience and maximize lifetime value. With 15 years experience leading analytics and lifecycle marketing functions for industry leading travel & hospitality brands including Vail Resorts - he partners with brands to unlock the value of data, quantifying the business impact of digital transformation and AI adoption.
Unlock the Value: Future Proofing Your Tech Stack in the AI Era
The marketing landscape has hit an inflection point. With the rapid evolution of AI, particularly in agentic and copilot learning models, the composition of marketers' work is being democratized as new tools and generative features are introduced daily. In theory, this means we’re living in a golden age of marketing. Never before have we had access to such powerful and sophisticated tools and data. Yet paradoxically, as technological capabilities have expanded, we face an unexpected reality: this advancement hasn't simplified workflows or made us more effective. Instead, we’ve introduced new layers of cost and complexity.
In this session, we’ll explore best practices to future-proof your marketing technology stack. You'll gain actionable insights on how to develop a composable foundation that enables the adoption of cutting-edge capabilities to engage your customers with relevance, while reducing time-to-value on your investments.


Alison Lindland leads Marketing, Brand, and Corporate Communications, as well as a team of vertical practice leaders who deliver technical solutions to solve our clients’ most critical business challenges with Movable Ink software. Alison is proud to be the founder of Movable Pink, the women's employee network.
From Automation to Inspiration: How AI is Powering the Next Era of Creativity
AI is transforming the workplace—not by taking jobs, but by unleashing creativity. Marketing leaders are already leveraging it to elevate customer experiences and drive innovation. This presentation will explore new research by the Marketing AI Institute and how AI goes beyond mere efficiency, empowering teams to reconnect with creativity and put customers at the heart of everything they do. Now is the time to embrace this technology and equip your teams to make the most of it. Are you ready to lead the way?


Justin Orgel (MBA, CLMP) is the Senior Director of Strategic Services at Marigold, where he leads the design of digital transformation, customer engagement, and personalization strategies for Fortune 500 clients. With a passion for creative storytelling and actionable, insight-driven recommendations, Justin empowers organizations to achieve measurable results leveraging marketing technology. Prior to his role at Cheetah, Justin led Strategic Services at Experian's marketing technology practice and brought his expertise to the brand side, managing CRM initiatives at SiriusXM and Levi Strauss.
Driving Engagement Through Loyalty and Personalization
Join us for an insightful session that explores the dynamic intersection of loyalty and personalization in customer engagement. We will dive deep into the transformative power of zero-party data, micro-segmentation, live dynamic content, and rewards-based strategies, all designed to cultivate meaningful relationship marketing. We will also share valuable insights drawn from industry research and real-world examples. Discover how our clients are harnessing cutting-edge marketing technology to build loyalty and enhance customer experiences.


AI-Powered Email Marketing: The Future of Customer Engagement
We’ll explore how AI is reshaping customer engagement by balancing personalized experiences with operational efficiency. We’ll share insights from our AI-driven initiatives, highlighting real-world examples of how we've improved email marketing processes to better meet customer needs. Additionally, we'll discuss key trends in AI and email marketing, providing a glimpse into the future of customer interaction. Discover how businesses can use AI to optimize their marketing efforts and stay ahead in a competitive landscape, while maintaining a strong focus on customer appeal.


Natalie Mathes is a Salesforce product marketer focused on helping brands transform customer connections. She brings the customer journey to life by showcasing innovative use cases and championing strategies that elevate experiences, empowering teams to stay ahead in a rapidly evolving digital landscape.
Laying the Foundation for Seamless Experiences Across Every Channel
In today’s world, customers expect every interaction to feel seamless, no matter the channel. But making that happen at scale? That’s the tricky part. Discover how unified data, AI, and multi-channel activation strategies come together to build connected, personalized experiences that truly resonate. We’ll explore ways to meet customers wherever they are, optimize engagement across every touchpoint, and ensure every interaction feels effortless and impactful.

Abbe Spaans is a Senior Director of Product Management. Over 11 years at Salesforce she’s tackled all things Marketing - from content, to journeys, and personalization. Outside of helping marketers better connect with their customers Abbe loves yoga, pilates, travel, and skiing (especially at Deer Valley - where she married her husband).


Trevor Davenport, Director of Strategic Accounts at Attentive has been in the email marketing space for 12+ years. As an experienced GTM leader he's sold retail-focused software solutions at Bluecore, Fabric and now Attentive.
Strategi
Join us for an in-depth look at Attentive Email, a platform designed to tackle the performance challenges marketers face today. In this session, we’ll explore the evolution of email marketing, from the early days of email service providers (ESPs) to the latest innovations powered by AI. Discover how Attentive is transforming personalization with advanced AI-driven tools, enabling marketers to create more impactful, relevant campaigns. Learn how to leverage these new capabilities to enhance deliverability, engagement, and ROI in a landscape where expectations for personalization are higher than ever.