Sunday, 04/18
6:00 PM
6:00 PM ET
Welcome Reception & Cocktail Party
The Overlook at the Pointe; Laguna Pool Complex
Monday, 04/19
7:45 AM
7:45 AM ET
Registration Open
8:00 AM
8:00 AM ET
Sponsor Breakfast Presentation
Sponsored by Acxiom
Open to all attendees
Open to all attendees
9:00 AM
9:00 AM ET
Welcome and Opening Remarks
9:15 AM
9:15 AM ET
KEYNOTE: State of the Industry
Is email losing out to social media? Is email less effective at conversion and acquisition than in the past? If so, then why is spending on the email channel increasing? Top Analysts and Industry Veterans view of the industry are shared through this interactive keynote session. View Presentation Slides
- Keynote
- Bruce Biegel, Managing Director, Winterberry Group
9:45 AM
9:45 AM ET
PANEL: The Inboxes Talk
What’s happening with Yahoo and Hotmail? How are the inboxes evolving to accommodate the social consumer and influx of email. Product Managers from these leading ISPs talk about innovation in the inbox and how they see the evovling inbox consumer experience.
- PanelistS
- Carlo Catajan, Product Manager, Yahoo! Mail
- Dan Lewis, Sr. Product Manager, Microsoft, Windows Live Hotmail
10:30 AM
10:30 AM ET
PANEL: Integrated Marketing
Transactional events online and offline, multiple touchpoints, many channels; sound familiar? These fortune 1000 companies will discuss how they’ve built best in class integrated marketing efforts and how they’ve leveraged data from many sources to build cohesive customer blueprints and dialogues. View Presentation Slides
- Moderator
- Stephanie Miller, VP, Member Relations and Chief Listening Officer, Direct Marketing Association @stephanieSAM
- PanelistS
- Drew Bailey, Marketing Principal, Email & SMS Infrastructure, FedEx
- Roshni Cox, Group Manager, Email & Mobile Marketing, Sprint
- Chris Marriott, President & Founder, Email Connect @csmarriott
- Adrian Olvera, Sr. Manager, Global innovation, Dell @adrianxavier
11:15 AM
11:15 AM ET
PANEL: Future of Marketing Automation
How do you enable a complete customer experience? These leading marketing automation and content management companies expound on the future of email as an integrated part of their platforms. Where’s the value past the ESP?
- PanelistS
- Bob Boehnlein, Executive Vice President, Aprimo
- Michelle Eichner, VP of Email Products, Unica
- Ben McPhee, Product Manager, Eloqua
- Marcus Tewksbury, Global Vice President of Product Strategy, Experian Marketing Services
12:00 PM
12:00 PM ET
ROUNDTABLES
Yahoo Q and A - Carlo Catejan, Yahoo
Hotmail Q and A - Dan Lewis, Microsoft
Data and Delivery - Dennis Dayman, Eloqua
Future of Marketing Automation - David Baker, Razorfish
Acquisition - Mike Fitzgerald, AdKnowledge
Hotmail Q and A - Dan Lewis, Microsoft
Data and Delivery - Dennis Dayman, Eloqua
Future of Marketing Automation - David Baker, Razorfish
Acquisition - Mike Fitzgerald, AdKnowledge
1:00 PM
1:00 PM ET
Sponsor Luncheon Presentation
Sponsored by Exact Target
Open to all attendees
2:00 PM
2:00 PM ET
Afternoon Activities
6:30 PM
6:30 PM ET
Cocktail Reception
The Quarterdeck at the South Seas Harbour & Marina
7:30 PM
7:30 PM ET
Dinner
The Quarterdeck at the South Seas Harbour & Marina
9:00 PM
9:00 PM ET
After Party
The Harbourside Grill at South Seas Harbour & Marina
Sponsored by Adknowledge
Tuesday, 04/20
7:45 AM
7:45 AM ET
Registration Open
8:00 AM
8:00 AM ET
Sponsor Breakfast Presentation
Sponsored by StrongMail
Closed presentation - VIP guests only
Closed presentation - VIP guests only
9:00 AM
9:00 AM ET
KEYNOTE: Making Data at Orbitz Work
Targeting, Segmentation, testing, optimization. Orbitiz will show it all. Illustration of best in breed email program along with a very analytical view of the consumer will be the highlight of this keynote session. View Presentation Slides
- Keynote
- Ted Wham, VP, Customer Relationship Marketing, Orbitz Worldwide
9:45 AM
9:45 AM ET
PANEL: Email Family Feud - B2B vs. B2C
Of all the families within our email marketing community, the Business-to-Business family and the Business-to-Consumer family may have the least in common...or do they? Join us for some classic friendly competition to find out. In this lively session, esteemed members of each family will face off to show who knows their stuff about creative best practices for B2B and B2C marketing emails. See how the needs of each audience differ in terms of design and copy, plus learn how B2B and B2C emails work most effectively with other channels so you can execute powerful, unified messages through email, mobile, social media and the Web. Be ready to offer up your own know-how, too, and help your “family” take the bank.
- Moderator
- Lisa Harmon, Director, Creative Services, Smith-Harmon, a Responsys Company
- PanelistS
- Jennifer Davis, Senior Email Marketing Consultant, IHG
- Amber-Marie Jacquez, Marketing Communications Manager, CareCredit
- Kris Zimmerman, Marketing Analyst, Global Direct, Under Armour
10:30 AM
10:30 AM ET
CASE STUDY: NBC Olympics - Lifecycle Programming with Email, Social and Mobile
Relevant brands and publishers know how to communicate for the subscriber lifecycle. Further, new digital behaviors and the real-time Web are changing the rules of engagement as subscribers become more sophisticated online and on-the-go. NBC will discuss their lifecycle programming approach -- including email, social and mobile – for the 2010 Winter Olympic Games in Vancouver, that covers a timeline of prior to, during and after the Games. Summit attendees will gain insight into how to create and leverage an integrated lifecycle program to educate, promote and engage in the context of a real-time communications model. View Presentation Slides
- Presenter
- Hayle Chun, Director, Digital Media, NBC Sports & Olympics
11:15 AM
11:15 AM ET
PANEL: 45 Tips in 45 Minutes
Industry experts will lead a brainstorming discussion to outline the top 45 email marketing tips for marketers to take away. This interactive session will focus on six key areas of email marketing: 1) Increasing Email ROI with Social and Mobile; 2) Creating Great Creative; 3) List Building Tactics; 4) Effective Testing; 5) Key Measurement Practices; and 6) Rules for Great Delivery Results
- Moderator
- Erick Mott, Co-creator, Blogger & Speaker, Creatorbase @Creatorbase
- PanelistS
- Alison Aguiar, Senior Manager, Email Operations, Barnes and Noble
- Heather Blank, Vice President, Strategic Services, Responsys
- Amie Ray, Senior Manager, Direct Marketing, National Hockey League
12:00 PM
12:00 PM ET
ROUNDTABLES
Great Creative - Lisa Harmon, Smith-Harmon
Data Challenges - Ted Wham, Orbitz
Permission Management - Stephanie Miller, Return Path
Creating Great Social Strategies - Ryan Deutsch, Strongmail
Data Challenges - Ted Wham, Orbitz
Permission Management - Stephanie Miller, Return Path
Creating Great Social Strategies - Ryan Deutsch, Strongmail
1:00 PM
1:00 PM ET
Sponsor Luncheon Presentation
Sponsored by BlueHornet, Open to all attendees View Presentation Slides
2:00 PM
2:00 PM ET
Afternoon Activities
6:30 PM
6:30 PM ET
Cocktail Reception
The Overlook Bar at the Point
7:30 PM
7:30 PM ET
Sunset Cruise
Open to all attendees
Sponsored by: StormPost
Sponsored by: StormPost
8:30 PM
8:30 PM ET
Dinner
The Laguna Pool Complex, north end.
Wednesday, 04/21
8:00 AM
8:00 AM ET
Registration Open and Continental Breakfast
9:00 AM
9:00 AM ET
KEYNOTE: I Have an Opinion
Ken Magill, noted expert and controversial voice on email marketing, will expound on the future of the channel, how the technology and service providers will thrive and what pitfalls and speed bumps to look for.
- Keynote
- Ken Magill, Founder, Magilla Marketing
9:45 AM
9:45 AM ET
PANEL: SuperFreakonomics of Email
Crazy Stats, real world stories and amazing information that has helped shape our industry. This panel of thought leaders will share a variety of statistics, some meaningful, some just interesting, but all focused on how the email channel has shifted as a marketing tool and as a communication tool. View Presentation Slides
- PanelistS
- Randy Boynton, Executive Director, Marketing, Mandalay Bay-MGM Mirage @pedaldown
- Lola Gandara, Head of Deliverability, Digital Marketing Operations, JLL
- Loren McDonald, Vice President, Industry Relations, Silverpop
10:30 AM
10:30 AM ET
PANEL: Generating Engagement through Email
Mobile, Email, Social ... what’s the flavor of the day? These unique brands will outline some of their most recent successes building engagement through these channels, including key learnings and sound advice. View Presentation Slides
- Moderator
- Rachel Anderson, Account Development Manager, BlueHornet
- PanelistS
- Jason Hanson, eCommerce Marketing Manager, AT&T Mobility
- Sharyn Lewis, Program Manager, CRM, Disney
- Ryan Sagan, Marketing Automation Manager, InterContinental Hotels Group
11:15 AM
11:15 AM ET
PANEL: Demand Generation
You can still acquire customers through email, but what innovative methods are being used to attract people? Promtions, offers, testing, optimization, deeper audience and behavioral views. These companies focused on acquisition as a business share some of the details of their techniques and approaches.
- Moderator
- Mike Fitzgerald, COO, AdKnowledge
- PanelistS
- Evan Adlman, VP, Strategic Development, Pontiflex
- Tony D’Anna, GM, StormPost, Datran Media
- Erin Hegarty, Director Business Development, Consumer Packaged Goods, Prospectiv
12:00 PM
12:00 PM ET
ROUNDTABLES
Generating and incubating leads - Jason Oates, Datran
Mobile and Social - the perfect viral - Morgan Stewart, ExactTarget
How to choose an ESP - Drew Bailey, FedEx
Mobile and Social - the perfect viral - Morgan Stewart, ExactTarget
How to choose an ESP - Drew Bailey, FedEx
12:45 PM
12:45 PM ET
Conference Wrap-up and Adjournment
