Sunday, 12/06
6:00 PM
6:00 PM ET
Welcome Reception Cocktail Party
Buvez Lounge at The Chateaux
Monday, 12/07
7:30 AM
7:30 AM ET
Registration Opens
8:00 AM
8:00 AM ET
Sponsor Breakfast Presentation
Sponsored by StrongMail
Closed presentation - Summit VIPs only
Closed presentation - Summit VIPs only
9:00 AM
9:00 AM ET
Conference Opens
9:15 AM
9:15 AM ET
KEYNOTE: Is Email Surviving the Times?
The Industry touts ROI for email, but some feel the channel is threatened by social media and other emerging communication platforms. Merkle SVP Eric Kirby discusses how email and the broader CRM landscape will evolve in 2010 and beyond while sharing highlights from a just-completed consumer email study.
9:45 AM
9:45 AM ET
Consumer Panel: College Grads Entering the Workforce
Where does email enter your life? When you get a job and are forced to develop a new style of communication in a day-to-day environment. This consumer panel of recent grads and grad students will explore the shift in use of social media and email and how entering the workforce with more disposable income changes their view of this legacy channel.
- PanelistS
- Aaron Dewald, Ed Tech grad student; Director, Technology Initiative, SJ Quinney College of Law, University of Utah
- Meredith Larrabee, MA in Education Leadership and Policy, University of Utah
- Jennifer Peterson, IT Executive Assistant, Nu Skin Enterprises; B.S. Geography, Brigham Young University
- Amy Piggott, Senior Manager of Training and External Operations, Orange Soda; B.S. Molecular Biology, Brigham Young University
- Jared Tamez, History Grad Student, University of Utah
10:45 AM
10:45 AM ET
Microsoft Live Email Consumer Behavior Research
Microsoft senior product manager David Barlin will showcase new consumer research on how consumers are using email and IM in Microsoft’s Windows Live services. What do they talk about? How do conversations affect purchases? What topics do they share with friends, family and how is this different by gender, age and income, among other factors?
11:15 AM
11:15 AM ET
Evolution of Social Data and Marketing
Some leading social media technology providers and email strategists will discuss how data is being used to augment traditional RFM and demographic views of consumers. They will discuss the data solutions, challenges and potential privacy issues facing this area of the industry, and how companies are using information for better targeting, personalization and integration of email marketing and CRM programs.
- Moderator
- Tim Schigel, CEO, ShareThis
- PanelistS
- Greg Cangialosi, President & CEO, Blue Sky Factory, Inc
- Ryan Deutsch, SVP, Customer Success, Persado
- Joel Jewitt, Vice President, Strategic Partnerships, LiveRamp
12:00 PM
12:00 PM ET
Round Tables
Social Marketing: Tim Schigel, CEO, ShareThis
Email Testing and Optimization: Stephanie Miller, VP, Strategic Services, Return Path
Landing Page and Site Optimization
Privacy and Deliverability: Dennis Dayman, Chief Privacy Officer, Eloqua
Rich Media Innovations: Peter Horan, CEO, Goodmail
Consumer Research: Morgan Stewart, Director of Strategic Services, ExactTarget
12:45 PM
12:45 PM ET
Sponsor Lunch & Learn Presentation
Sponsored by ExactTarget
Closed presentation - Summit VIPs only
Closed presentation - Summit VIPs only
1:45 PM
1:45 PM ET
Summit Activities
Skiing at the Deer Valley Resort
Offering 2000+ acres of varied ski & snowboard terrain, Deer Valley Resort is a favorite of experienced skiers and snowboarders. Deer Valley Resort was ranked #1 ski resort in North America by the readers of SKI Magazine in 2008 and 2009! Join your fellow Email Insiders for an afternoon of fun in the snow!
Snowmobiling at Garff Ranch
Guided snowmobile tours take place on the Garff Ranch, spanning over 7000 acres of pristine open lands on which to snowmobile. Beautiful scenic views of the Wasatch Mountains make this an adventure you won’t want to miss!
6:30 PM
6:30 PM ET
Cocktail Party
Empire Canyon Lodge (via shuttle)
7:30 PM
7:30 PM ET
Fireside Dinner
Empire Canyon Lodge (via shuttle)
Sponsored by Exact Target
9:30 PM
9:30 PM ET
After Party
Buvez Lounge at The Chateaux
Sponsored by Adknowledge
Tuesday, 12/08
7:30 AM
7:30 AM ET
Registration Opens
8:00 AM
8:00 AM ET
Sponsor Breakfast Presentation
Sponsored by Goodmail - All attendees invited
9:00 AM
9:00 AM ET
The Next Version of Consumer Loyalty
The rapid growth of social media has reshaped consumers’ relationships with brands. No longer can marketers merely sum up consumers’ purchases to define long term value, instead they must account for all the ways their loyal customers impact the people who surround them. This keynote presentation will explore first mover marketers’ new best practices in recognizing, rewarding and communicating through email and other channels.
- Keynote
- David Rosen, Sr. Director, Strategy and Business Development, TIBCO Loyalty Lab
9:45 AM
9:45 AM ET
Email Top Chefs Master the Art of Testing
How can you find out if your email is plated to perfection? Test, test. test. Four leading marketers serve up details and results on the quickfire challenges they put their own email through. Focusing on their individual email programs across four different industry verticals, they’ll discuss all the ingredients that go into preparing and executing a successful test.
- Moderator
- Lisa Harmon, Director, Creative Services, Smith-Harmon, a Responsys Company
- PanelistS
- Arti Parikh, Relationship Marketing Manager, Orbitz Worldwide
- Meg Reynolds, Manager, Email Programs, REI
- Christine Scott, Senior Interactive Marketing Planner-Email, General Mills
- Carolyn Ude, Associate Director of CRM & Fan Marketing, ESPN
10:30 AM
10:30 AM ET
Mobile Marketing of the Future
New challenges, myths and opportunities for incorporating the mobile platform into your email communication strategy. This panel will talk through trends and must-haves to incorporate mobile. Marketers will provide first hand accounts of success as well as key considerations in the pursuit of the mobile consumer.
- Panelist
- Matthew Silk, Head of Strategy , Waterfall @matthewsilk @Waterfall
11:15 AM
11:15 AM ET
Managing Multchannel Programs
Email never works in a vacuum. Struggling to blend a true multi channel program across all channels? This session will feature major brands and their efforts to support a multichannel user experience, including email. We’’ll discuss how to determine segments and content, balance contact strategy, measure attribution and manage internal brand concerns.
- Moderator
- Stephanie Miller, VP, Member Relations and Chief Listening Officer, Direct Marketing Association @stephanieSAM
- PanelistS
- Sheryl Biesman, Internet Marketing Manager, Nature Made Wellness Advisor
- Matthew Kirsch, Sr. Manager, Online Retention, Walgreens
- Chris Marriott, President & Founder, Email Connect @csmarriott
12:00 PM
12:00 PM ET
Round Tables
Social and Email: Dylan Boyd, VP of Sales & Strategy, eROI
Campaign Automation and Tools: Loren McDonald, VP of Industry Relations, Silverpop
Deliverability: Dennis Dayman, Chief Privacy Officer, Eloqua
Acquisition and Building Databases: Mike Fitzgerald, COO, AdKnowledge
Loyalty Programs: David Rosen, SVP, Loyalty Lab
Mobile Marketing: Greg Cangialosi, CEO, BlueSky Factory
Campaign Automation and Tools: Loren McDonald, VP of Industry Relations, Silverpop
Deliverability: Dennis Dayman, Chief Privacy Officer, Eloqua
Acquisition and Building Databases: Mike Fitzgerald, COO, AdKnowledge
Loyalty Programs: David Rosen, SVP, Loyalty Lab
Mobile Marketing: Greg Cangialosi, CEO, BlueSky Factory
12:45 PM
12:45 PM ET
Sponsor Lunch & Learn Presentation
Sponsored by Acxiom - All attendees invited
1:45 PM
1:45 PM ET
Summit Activities
Skiing at the Deer Valley Resort
Tubing at Gorgoza Park
Offering 2000+ acres of varied ski & snowboard terrain, Deer Valley Resort is a favorite of experienced skiers and snowboarders. Deer Valley Resort was ranked #1 ski resort in North America by the readers of SKI Magazine in 2008 and 2009! Join your fellow Email Insiders for an afternoon of fun in the snow!
Skiing and riding aren’t the only ways to have fun in the snow. Experience the thrills of Gorgoza Park, featuring a lift-served, lighted tubing hill. Let the convenience of one of three lifts take you to the top of the hill. Then, enjoy the unpredictable thrills of sliding down the mountain on an inner tube.
6:30 PM
6:30 PM ET
Cocktail Party
Buvez Lounge at The Chateaux
7:30 PM
7:30 PM ET
Dinner
Bistro Toujours at The Chateaux
Wednesday, 12/09
7:30 AM
7:30 AM ET
Registration Opens
8:00 AM
8:00 AM ET
Sponsor Breakfast Presentation
Sponsored by Yesmail - All attendees invited
For your copy of the presentation please request here
9:00 AM
9:00 AM ET
Trends for Email Marketers - 2009/2010
Is an email address really worth $180? Is there really a $54 return on every dollar spent on email marketing? Can you deliver Rich Media Email in the inbox? Is Social Media predatory to email marketing retention? This panel of agency, marketer and service providers will discuss several hot topics that have run through the email industry in the past year. Each panelist has unique views, experiences and insight that will charge up this insider audience with controversial views of these topics.
- PanelistS
- Lara Conn, Director, Email Marketing, AAA
- Andrew Kordek, Co-Founder and Chief Strategist, Trendline Interactive @andrewkordek
- Susan Tull, VP of Marketing, BlueHornet
9:45 AM
9:45 AM ET
Looking Past Email Measurement
Only looking at the email open rates or click through rates? Several industry experts will showcase how measurement is a cross-channel view, how multichannel dashboards are informing all channels and which companies are using measurement well. Does email really have an impact on the lifetime value of a customer and how does measurement help support that?
- Moderator
- Brian Jaffe, Founder, Culebra Partners
- PanelistS
- Tim Barnes, VP Business Intelligence, Razorfish
- Loren McDonald, Vice President, Industry Relations, Silverpop
- Bill Schildknecht, Principal, OnBelay Consulting
10:30 AM
10:30 AM ET
Building a Better Email Database
New acquisition starts with building good relationships with your email consumer. These specialists in acquisition will discuss how companies are leveraging acquisition through many sources to grow databases and how social and lead incubation/nurturing programs are being used to bring value to these beginning-of-the-funnel activities.
- Moderator
- Tony D’Anna, GM, StormPost, Datran Media
- PanelistS
- Shannon Cullins, Director Product Management, Q Interactive
- Jere Doyle, President and CEO, Prospectiv
- Mike Fitzgerald, COO, AdKnowledge
11:15 AM
11:15 AM ET
Round Tables
Social Influence Marketing: Dylan Boyd, VP of Sales & Strategy, eROI
Creative Best Practices: Lisa Harmon, Principal, Smith-Harmon
Cross Channel Measurement: Ryan Deutsch, VP, Strategic Services & Market Development, StrongMail Systems
Platforms and Technologies: David Baker, VP, CRM Solutions, Razorfish
12:00 PM
12:00 PM ET
Conference Concludes
The Chateaux at Deer Valley Resort, Park City, UT