Sunday, 12/07
6:00 PM
6:00 PM ET
Welcome Cocktail PartyValhalla Room, Stein Eriksen Lodge
Monday, 12/08
7:00 AM
7:00 AM ET
Registration Opens
Stein Eriksen ballroom
8:00 AM
8:00 AM ET
Breakfast
8:15 AM
8:15 AM ET
8:45 AM
8:45 AM ET
Welcome and Opening Remarks
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:00 AM
9:00 AM ET
Keynote: The Girl Scouts Go Digital
It's been a big year for Girl Scouts—one of continuing transformation to better serve volunteers, who are at the heart of the Girl Scout organization. And last week marked the launch of Digital Cookie, taking the largest girl-run business in the world, the Girl Scout Cookie Program, online. Girl Scouts of the USA Chief Marketing Officer Sarah Gormley will share her perspective on the changes underway, and how customer engagement will be critical to the iconic brand's next 100 years.
- Presenter
- Sarah Gormley, CMO, Girl Scouts of the USA
9:30 AM
9:30 AM ET
Panel: Ideas You Can Steal
From crafting great subject lines to producing enticing offers, every great email marketer has a few power tips up his or her sleeve. In this session, leading email experts will share their tips and tricks to campaign success. Attendees will walk away with a host of great ideas to take home and apply to their own email programs.
- Moderator
- Morgan Stewart, Event Programming Advisor, MediaPost
- PanelistS
- Mark Bloom, Vice President, Business Development & Marketing, ShermansTravel Media
- Sue Cho, Senior Manager, Retention Marketing, Hollar
- Vicky Ge, Sr. Product Manager, Global Marketing Automation, Amazon @vickymakesstuff
- Rishi Mahalaha, Senior Marketing Manager - Specialty Retail, Coupons.com @rishimahalaha
10:15 AM
10:15 AM ET
Panel: Assessing the Quality of Acquisition Channels
Acquiring new email addresses is one of the most important jobs of any email marketer, but the quality of acquisition channels and partners will vary across the board. In this session, marketers will give some answers about how to extend and optimize strategies, channels and partners.
- Moderator
- Derek Harding, Managing Director of Javelin Labs, Javelin Marketing Group @DerekBHarding
- PanelistS
- Derek Kazee, Senior Director, Retention Marketing, Ebates @dkazee
- Tyson Loffredo, Director, Digital Marketing, Direct Edge Brands @TysonLoffredo
- Itay Rahat, AVP, Product, Marketing Technology, Warner Music Group @itayrahat
11:00 AM
11:00 AM ET
Case Study: Achieving Goals by Creating Emotional Connections
Beyond segmentation, 1:1 marketing, Big Data and other buzzy marketing concepts ... see how Hulu achieved subscription and engagement goals by focusing foremost on creating customer connections. Programs covered in this presentation -- Birthday, Cart Abandonment, Upsell and Reacquisition/Loyalty.
- Presenter
- Pamela Wong, Email Marketing Manager, Hulu
11:30 AM
11:30 AM ET
Panel: Are Responsive Templates Always Better?
Mobile email open rates are on the rise, but this doesn’t necessarily mean that consumers are making purchases on their mobile devices. As mobile continues to play a bigger role in email, marketers are finding themselves pondering the value of responsive templates. In this panel, email experts will discuss the benefits and challenges associated with responsive templates and give tips on how to increase conversions on mobile.
- Moderator
- Kristin Bond, Senior Email Marketing Manager, Girl Scouts of the USA @emailsnarketing
- PanelistS
- Tyson Cramer, Email Marketing Manager, Spark Networks @TysonCramer
- Talis Lin, Senior Performance Marketing Executive, Talis Lin Consulting @talislin
- Adrian Olvera, Sr. Manager, Global innovation, Dell @adrianxavier
12:15 PM
12:15 PM ET
Roundtables
Getting Started With Email - Table Lead: Sarah Gormley, Girl Scouts of the USA
Innovative Ideas in Email - Table Lead: Vicky Ge, Marketing Manager, Amazon
Email Acquisition - Table Lead: Dave Hendricks, CEO, LiveIntent
Email Tips & Tricks - Table Lead: Spencer Kollas, Head of Global Email Deliverability, Experian
Tackling Responsive Design - Table Lead: Kristin Bond, Food52
Innovative Ideas in Email - Table Lead: Vicky Ge, Marketing Manager, Amazon
Email Acquisition - Table Lead: Dave Hendricks, CEO, LiveIntent
Email Tips & Tricks - Table Lead: Spencer Kollas, Head of Global Email Deliverability, Experian
Tackling Responsive Design - Table Lead: Kristin Bond, Food52
1:00 PM
1:00 PM ET
Lunch
1:10 PM
1:10 PM ET
2:00 PM
2:00 PM ET
Skiing at the Deer Valley Resort
Snowmobiling at the Garff Ranch
Snowshoe Tour at the Deer Valley Resort
Snowmobiling at the Garff Ranch
Snowshoe Tour at the Deer Valley Resort
2:00 PM
2:00 PM ET
2:00 PM
2:00 PM ET
2:00 PM
2:00 PM ET
4:00 PM
4:00 PM ET
Apres Ski PartyTroll Hallen Lounge
5:30 PM
5:30 PM ET
One on One MeetingsStein Eriksen Ballroom
6:30 PM
6:30 PM ET
Cocktail PartyStein Ballroom Foyer
7:30 PM
7:30 PM ET
Fireside Dinner at Empire Canyon Lodge, Deer Valley ResortEmpire Canyon Lodge
9:30 PM
9:30 PM ET
Tuesday, 12/09
7:00 AM
7:00 AM ET
Registration Opens
Stein Eriksen ballroom
8:00 AM
8:00 AM ET
Breakfast
8:15 AM
8:15 AM ET
9:00 AM
9:00 AM ET
Keynote: How Wendy's Evolved from Batch & Blast to One-to-One Targeting
Prior to 2012, Wendy’s email program -- WendyMail -- was virtually non-existent. Now it is a highly targeted customer communication channel. This presentation will cover WendyMail’s evolution into a core marketing platform within Wendy’s digital strategy and its emergence as the key starting point for Wendy’s digital CRM ecosystem.
- Presenter
- Michelle J. Richard, Digital Marketing Manager, The Scotts Miracle-Gro Company @michellejourdan
9:30 AM
9:30 AM ET
Panel: Managing Frequency: Is It Possible to Send Too Much Email?
Deciding how often to send email is a delicate issue. Flooding a customer’s inbox could lead to complaints and unsubscribes. But not sending enough could lead to failure! In this panel, brand marketers will discuss the dos and don’ts of email frequency. How much is too much? How do we get the balance right?
- Moderator
- Phil Davis, Chief Business Officer, TowerData
- PanelistS
- Jeff Carl, Ecommerce Marketing Manager, Angie's List @CarlJeff
- Sarah Lessem, Marketing Manager, Aon
- Omer Navaid, Manager, Acquisition Marketing, Cars.com @omernavaid
- Shanon Strahl, Sr. Director of Marketing Operations, Zoro @shanonstrahl
10:15 AM
10:15 AM ET
Panel: How to Manage the Changing Consumer Inbox
Email providers including Gmail and Yahoo are constantly changing their services to improve the user experience. Gmail has made it easier to opt-out of mailing lists and send email complaints. Google has also introduced a Pinterest-like layout to make it easier to browse. In this session, email marketing experts will explore the ever changing consumer inbox and discuss strategies for adapting to the changes.
- Moderator
- Matt Byrd, Director of Product Marketing, PolicyGenius @mparkerbyrd
- PanelistS
- Danny Hsia, Senior Manager of Email Experience, LivingSocial @mentaltofu
- Quinn Jalli, SVP Strategic Initiatives Group, Epsilon
- Dela Quist, CEO, AlchemyWorx
11:00 AM
11:00 AM ET
Case Study: Kiva's Secret to Testing Success
Kiva is known for its innovative solution to alleviating poverty through lending, having funded over $600 Million in loans to entrepreneurs in over 80 countries. Kiva keeps its lenders engaged and active with a targeted email marketing strategy which involves a lot of email testing to get things right. Join us as they share the results from tests that have helped them fulfill their mission.
- Presenter
- Kate Kleinschmidt, Senior Manager Online Marketing, Kiva @katet1.
11:30 AM
11:30 AM ET
Panel: Overcoming Generational Differences in Email Usage
Email marketing has a much more effective ROI than social media, yet younger audiences are using less email. This panel will explore how marketers adapt their email strategies to new audiences as the Instagram crowd enters the workforce.
- Moderator
- Karen Talavera, President, Synchronicity Marketing @SyncMarketing
- PanelistS
- Brook Greb, Marketing Manager, Audience Engagement, Allrecipes.com @BrookGreb
- Kay Kerman, Manager Email and CRM Strategy, Children's Medical Center @KayKerman
- Chris Marriott, President & Founder, Email Connect @csmarriott
12:15 PM
12:15 PM ET
Roundtables
Email & CRM - Table Lead: Michelle J. Richard, Digital CRM Marketing Specialist, The Wendy's Company
Building an Email Engagement Strategy - Table Lead: Quinn Jalli, Epsilon
Personalization in Email - Table Lead: Shelly Alvarez, Director of Client Services, PostUp
Managing Email Frequency - Table Lead: Jordan Cohen, CMO, Fluent
Reaching Millenials Via Email - Table Lead: Karen Talavera, President, Synchronicity Marketing
Building an Email Engagement Strategy - Table Lead: Quinn Jalli, Epsilon
Personalization in Email - Table Lead: Shelly Alvarez, Director of Client Services, PostUp
Managing Email Frequency - Table Lead: Jordan Cohen, CMO, Fluent
Reaching Millenials Via Email - Table Lead: Karen Talavera, President, Synchronicity Marketing
1:00 PM
1:00 PM ET
Lunch
1:10 PM
1:10 PM ET
2:00 PM
2:00 PM ET
Skiing at the Deer Valley Resort
Tubing at Gorgoza Park
Yoga in the Wellness Studio
Tubing at Gorgoza Park
Yoga in the Wellness Studio
2:00 PM
2:00 PM ET
2:00 PM
2:00 PM ET
2:00 PM
2:00 PM ET
2:30 PM
2:30 PM ET
4:00 PM
4:00 PM ET
Apres Ski PartyTroll Hallen Lounge
5:30 PM
5:30 PM ET
One on One MeetingsStein Eriksen Ballroom
6:30 PM
6:30 PM ET
Cocktail PartySilver Lake Lodge
7:30 PM
7:30 PM ET
Dinner at Silver Lake LodgeSilver Lake Lodge
Wednesday, 12/10
8:00 AM
8:00 AM ET
Registration Opens and Breakfast
Stein Eriksen ballroom
8:10 AM
8:10 AM ET
8:30 AM
8:30 AM ET
Keynote: Patagonia Paves the Way to True Email Engagement
Outdoor sports and travel clothing and gear company Patagonia is best known for innovative designs, quality products and environmental consciousness. They’re also constantly looking for ways to increase performance and relevance of their email marketing. Patagonia recently implemented a targeting strategy to engage their email subscribers on a very personal level – on their time -- by adapting to individuals’ daily routines. The result? Notable increases in open rates, click rates and, most importantly, revenue.
- Presenter
- Steve Wages, Email Marketing Manager, Patagonia
9:00 AM
9:00 AM ET
Panel: Crafting the Perfect Email
There are a number of elements that go into the limited real estate of an email marketing message. In this session, email marketing experts will explore how they come up with calls-to-action, subject lines, preheaders, message copy and images to get consumers to react.
- Moderator
- Erik Severinghaus, Founder and CEO, SimpleRelevance @SimpleRelevance
- PanelistS
- Jessica Andreasen, Director of Digital & Consumer Marketing, Blendtec @jessandreasen
- Jordan Cohen, CMO, North 6th Agency, Inc. (N6A) @jcohen808
- Zoey Karimzada, Email Marketing Manager, ZAGG
- Rebecca Madole, Senior Manager, Digital Marketing, Discover Financial Services
9:45 AM
9:45 AM ET
Panel: My Favorite Emails
Email marketers don’t just create great emails they also receive them. In this session, leading email marketers will explore their own inboxes to share some of their favorite emails and discuss why they are so impressed with the creative.
- Moderator
- Katie Bisbee, Chief Marketing Officer, DonorsChoose.org @katiebisbee
- PanelistS
- Abigail Fay Biralde, Senior Manager, Apollo Education Group | Digital Marketing
- Tom Monaghan, Email Product Manager, Hubspot
- Abigail Scott, Manager, Multi-Channel Marketing, Sunovion Pharmaceuticals Inc. @abigailmscott
10:30 AM
10:30 AM ET
Roundtables
Building a Customer Experience With Email - Table Lead: Erik Severinghaus, SimpleRelevance
Ideas to Take Home - Table Lead: Katie Bisbee, CMO, DonorsChoose.org
Strategies for Crafting an Email - Table Lead: GB Heidarsson, CEO, eDataSource
Ideas to Take Home - Table Lead: Katie Bisbee, CMO, DonorsChoose.org
Strategies for Crafting an Email - Table Lead: GB Heidarsson, CEO, eDataSource
11:00 AM
11:00 AM ET
Conference Concludes
The 5-Star, Stein Eriksen Lodge at Deer Valley Resort, UT