Sunday, 12/11
6:30 PM Mountain
8:30 PM ET
Welcome Cocktails
Valhalla room at Stein Eriksen Lodge
Monday, 12/12
7:45 AM Mountain
9:45 AM ET
Coffee Service Available
Stein Ballroom foyer - 2nd Floor
8:00 AM Mountain
10:00 AM ET
VIP 1:1 Meetings
Gold Room - 1st Floor (directly below Stein Ballroom)
8:30 AM Mountain
10:30 AM ET
Breakfast Buffet Opens
Stein Ballroom foyer - 2nd Floor
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation
Stein Ballroom - 2nd Floor
9:35 AM Mountain
11:35 AM ET
Opening Remarks
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:45 AM Mountain
11:45 AM ET
Keynote: Building the Always-There Brand
As consumer journeys become more fragmented, brands not only need to be omnipresent but more coherent and comprehensive in their messaging strategy. Gina will share DoorDash’s extensive research on the changing mindsets and habits of its customers and how a more full funnel approach is addressing those changes. What lessons has the largest meal delivery service learned about making every touchpoint build brand as well as drive transactions? As Gina explains, it requires making email a fully integrated facet of a coherent and comprehensive brand messaging strategy.
- Keynote
- Gina Igwe, VP of Growth Marketing, DoorDash
10:10 AM Mountain
12:10 PM ET
Sponsor Spotlight & Coffee Break
10:40 AM Mountain
12:40 PM ET
Case Study: Modeling After Apple: Lessons from The Campaign Trail
When the high volume, high velocity email program for the Democratic Senatorial Campaign Committee could no longer track open rates reliably, the team had to scramble. Nate illustrates how the DSCC built a composite activity screen that mapped other user behaviors onto scant Apple data to test and learn new metrics.
- Presenter
- Nate Thomas, Email Director, Democratic Senatorial Campaign Committee
10:50 AM Mountain
12:50 PM ET
Panel: Beyond the Open Rate - And We Mean It, This Time
"Oh, we never paid attention much to open rates anyway," says the email marketer pooh-poohing the impact of Apple MPP and emerging privacy protection. So how exactly are these brands redefining success in their email campaigns? We ask our panel to get specific. How have their metrics changed? What alternative metrics are truly working best now? How are campaigns being optimized, integrated differently with other marketing metrics and supplemented with other media?
- Moderator
- Morgan Stewart, Event Programming Advisor, MediaPost
- PanelistS
- Drew Pion, Senior Manager of Retention Marketing, Jane.com
- Jameson Price, Marketing Automation Manager - Governance & System Optimizations, Intuit/QuickBooks
- Nate Thomas, Email Director, Democratic Senatorial Campaign Committee
11:20 AM Mountain
1:20 PM ET
Case Study: Going Holistic with Email Reporting
Your customers engage with your brand and email program beyond just opens and clicks. SmileDirectClub’s Scott Cohen will discuss more robust ways to look at data and attribution within your email program. By the end, you’ll be armed with the right questions to ask within your organization to get you and your program the credit you deserve.
- Presenter
- Scott Cohen, Director, CRM Lead Conversion, SmileDirectClub
11:40 AM Mountain
1:40 PM ET
Case Study: Personalization: The Good and Bad and Ways to Avoid the Bad
Personalization can be an email marketers’ best friend or worst nightmare. Using data provided directly from a customer can create challenges you may not anticipate. It’s important to understand your data, where the data came from and review/test the data within each new campaign to reduce risk of a poor customer experience.
- Presenter
- Donna Lyon, Director Marketing: Email Channel/Domains/Brand Protection, Ally Financial Inc.
12:00 PM Mountain
2:00 PM ET
Roundtable: KPIs Beyond Opens and Clicks
- Featuring
- Zach Wigham, Head of Email Marketing/CRM, Leesa Sleep
12:00 PM Mountain
2:00 PM ET
Roundtable: Meeting New Challenges for Deliverability
- Featuring
- Udeme Ukutt, Postmaster & Sr. Systems Software Engineer, Mail, LinkedIn
12:00 PM Mountain
2:00 PM ET
Roundtable: New Adventures in Personalization
- Featuring
- Michael Pattison, Director of Relationship Marketing Strategy, Vail Resorts
12:45 PM Mountain
2:45 PM ET
Sponsor Lunch Presentation
2:00 PM Mountain
4:00 PM ET
Skiing at the Deer Valley Resort - 1pm
Snowmobiling at Red Pine Canyon
Snowboarding at Park City Mountain Resort - 1pm & 1:30pm shuttles
4:00 PM Mountain
6:00 PM ET
Après Ski Party
Slope side at Troll Hallen Stein bar
6:15 PM Mountain
8:15 PM ET
Cocktail Party
Olympic Ballroom foyer (1st floor at Steins)
7:30 PM Mountain
9:30 PM ET
Dinner
Empire Canyon Lodge (shuttles depart from Steins at 7:15pm SHARP)
9:00 PM Mountain
11:00 PM ET
After-Party
Champions Club - Stein Eriksen Lodge (downstairs below main Stein bar)
Tuesday, 12/13
7:45 AM Mountain
9:45 AM ET
Coffee Service Available
Stein Ballroom foyer - 2nd Floor
8:00 AM Mountain
10:00 AM ET
VIP 1:1 Meetings
Gold Room - 1st Floor (directly below Stein Ballroom)
8:30 AM Mountain
10:30 AM ET
Breakfast Buffet Opens
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation
Stein Ballroom - 2nd Floor
9:35 AM Mountain
11:35 AM ET
Notes from Emcee
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:40 AM Mountain
11:40 AM ET
Keynote: Delta Air Lines: Soaring into New Customer Loyalty Heights through Partnerships
Partnerships with brands like Starbucks has allowed Delta Air Lines to deepen customer loyalty programs, expand email segmentation and the loyalty pool. Kevin will explore how partnerships best drive customer acquisition, and engagement, expand metric flexibility and maintain consistent creative expression and data collection.
- Keynote
- Kevin Hickey, General Manager, Relationship Marketing, Delta Air Lines @hickeykev
10:10 AM Mountain
12:10 PM ET
Case Study: Punching Over Your Weight: Making the Most of Small Teams
Delivering a relevant, timely and personalized experience to customers, but how do you do it no matter how many people are on your team? Nikki shares her strategy, tips and tricks on how to make the most of your team, amplify and automate your assets and create internal processes that optimize customer experience.
- Presenter
- Nikki Snowhite, Senior Dir. Engagement Marketing, OpenTable
10:35 AM Mountain
12:35 PM ET
Sponsor Spotlight & Coffee Break
11:05 AM Mountain
1:05 PM ET
Case Study: Let's Get Re-engaged: A Data and Messaging Romance
In order to re-engage inactive members of the Bonvoy loyalty program, Marriott's marketing team reached beyond its own first-party data. By layering in third-party data, the team identified key sub-segments and themes for crafting more personalized appeals. Leigh shares their learnings from marrying the right data with targeted offers and messaging to re-activate the deactivated.
- Presenter
- Leigh Strickland, Director, Loyalty Program Marketing, Marriott International
11:30 AM Mountain
1:30 PM ET
Case Study: Building the More Neighborly Tech Stack
A truly functional next-gen MarTech stack doesn’t just assemble tech solutions but builds relationships with vendors that optimize execution. NextDoor extends its good neighbor brand to vendor RFPs, transparency with partners, and expectations for aligning on sustainability and inclusion. Krish explain building the better partner stack.
- Presenter
- Krish Sailam, Marketing Technology & Operations Lead, NextDoor
11:55 AM Mountain
1:55 PM ET
Roundtable: Unlocking Data To Drive Personalization
- Featuring
- Tom Dinneny, Product Director, Warner Music Group
11:55 AM Mountain
1:55 PM ET
Roundtable: Beyond Email: Integration with SMS, Alerts, Social Messaging
- Featuring
- Kim Lewis, VP, Integrated Marketing Communications, Sonic Drive-In
11:55 AM Mountain
1:55 PM ET
Roundtable: Breaking the Glass Inbox: Women, Career and Email
- Featuring
- Kelly Haggard, VP, Marketing Innovation, Synchrony Financial
- Karen McDonnell, Vice President Platform Orchestration, Synchrony Financial
12:40 PM Mountain
2:40 PM ET
Sponsor Lunch Presentation
2:00 PM Mountain
4:00 PM ET
Skiing at the Deer Valley Resort - 1pm
Snowboarding at Park City Mountain Resort - 1pm & 1:30pm shuttles
Scenic Snowshoe Tour at Deer Valley Resort - 2pm shuttle
Tubing at Woodward Park - 2:15pm shuttle
6:30 PM Mountain
8:30 PM ET
Cocktail Party
350 Main Brasserie, downtown Park City
Shuttles leave from Steins at 6:15pm SHARP!
7:30 PM Mountain
9:30 PM ET
Dinner
350 Main Brasserie, downtown Park City
Wednesday, 12/14
8:00 AM Mountain
10:00 AM ET
Breakfast Buffet Opens
Stein Ballroom foyer - 2nd Floor
8:30 AM Mountain
10:30 AM ET
Sponsor Breakfast Presentation
8:45 AM Mountain
10:45 AM ET
Case Study: Organizing for Cross-Channel Messaging
It takes more than fancy tools to enable and successfully execute a cross-channel marketing strategy. You need to align internal teams, ensure your data is connected, and have the right technology partners in place. Angela shares what Eddie Bauer has learned as it aligned email, SMS and site teams internally, how working from single source of truth data sources drove coherent multitouch messaging, and how choosing the right tech partners helped execute a fleet and responsive cross-channel marketing strategy.
- Presenter
- Angela Gow, Director, Digital Merchandising and Email, Eddie Bauer
9:15 AM Mountain
11:15 AM ET
Sponsor Spotlight & Coffee Break
9:40 AM Mountain
11:40 AM ET
Case Study: Retention Road: Identifying In-Need and At-Risk Customers
Christina shares details and lessons from the campaign that won MediaPost’s EIS Award for Best use of AI and ML. How did they use predictive modeling and analytics to identify and reactivate the right at-risk customers at the right time. And how does that knowledge inform outreach strategies for new customers?
- Presenter
- Christina DeVey, Senior Director, Consumer Engagement Marketing, Belle Tire
The 5-Star, Stein Eriksen Lodge at Deer Valley Resort, UT