Wednesday, 04/19
6:30 PM
6:30 PM ET
Welcome Cocktails
Ocean Deck
Thursday, 04/20
7:45 AM
7:45 AM ET
Coffee Service Available
Palmetto Landing
8:00 AM
8:00 AM ET
VIP 1:1 Meetings
Sabal Room
8:30 AM
8:30 AM ET
Breakfast Buffet Opens
Palmetto Landing
9:15 AM
9:15 AM ET
Sponsor Breakfast Presentation
9:35 AM
9:35 AM ET
Opening Remarks
- MC
- Morgan Stewart, Event Programming Advisor, MediaPost
9:45 AM
9:45 AM ET
Keynote: Leveraging Data and Personalization to Romance Customers
How do you measure the impact of your marketing efforts? Reach? Revenue? ROI? Ulta is fiercely committed to winning the hearts of their community. In their mission to use the power of beauty to bring to life the possibilities that lie within each of us, they are evolving programs by measuring success in terms of “love.” Jill will share key steps along this journey along with practical steps for building meaningful relationships with customers.
- Keynote
- Jill Podzimek, Director of Member Marketing, Ulta Beauty
10:15 AM
10:15 AM ET
Sponsor Spotlight & Coffee Break
10:45 AM
10:45 AM ET
Panel: Chat GPT Is That You?: AI and the Future of Email Content
Despite press hysteria (and your CMO's musings) Chat GPT is not going to replace half of your Email department anytime soon. But AI intersects with messaging content in a range of ways, and no doubt can streamline productivity and personalization. But where are brands exploring the use of AI to create more targeted and relevant content? What is possible now and next year?
- Moderator
- Barbie Romero, Director, Event Programming, MediaPost
- PanelistS
- Olivier De Ridder, Manager, CRM and Loyalty Strategy, JOANN Fabrics
- Gaelle Ouggourni, CRM Manager, AdoreMe
- Jimmy Wojtila, Manager, Digital Marketing, Abercrombie & Kent USA
11:15 AM
11:15 AM ET
Presentation: Incorporating Human Intelligence into AI Innovation
Any AI plan is going to take Human Intelligence for brands to execute. Let’s break it down. Krish Sailam from Nextdoor, the neighborhood network, shares his take on researching, evaluating, organizing, and mapping the potential of AI in marketing against the skills and needs of your brand. What questions need to be asked, by whom? How do you test and learn most effectively and arm yourselves against the hype so that your brand gets served, not bamboozled, by AI?
- Presenter
- Krish Sailam, Marketing Technology & Operations Lead, NextDoor
11:35 AM
11:35 AM ET
Presentation: Generative AI – Exploiting business opportunities while avoiding legal pitfalls
Email marketers are quickly seeing the benefits of using AI in their marketing activities and campaigns. While the ease, speed, cost and cool-factor are very appealing, the murky legal issues must be considered before jumping into any campaigns. Issues such as ownership, originality, privacy and liability are questions on everyone’s minds these days. This session will explore these hot issues and identify the legal issues to be resolved.
- Presenter
- Gary Kibel, Partner, Davis+Gilbert LLP
11:55 AM
11:55 AM ET
Roundtable: Turning Data Into Insights
Data, data everywhere, but where and what do we drink? How are email marketers accessing data within their organizations and actually putting it into action?
- Featuring
- Christopher Kopenec, Director of CRM & Loyalty, Brinker International (Chili's)
11:55 AM
11:55 AM ET
Roundtable: CDPs and ESPs: Happy Together?
As CDPs and ESPs evolve into more of a both/and vs. an either/or relationship, how are email marketers planning to invest in and better leverage the more complex technological stack they are building?
- Featuring
- Chris Marriott, President & Founder, Email Connect @csmarriott
11:55 AM
11:55 AM ET
Roundtable: AI and Liability
- Featuring
- Gary Kibel, Partner, Davis+Gilbert LLP
12:40 PM
12:40 PM ET
Sponsor Lunch Presentation
2:00 PM
2:00 PM ET
Sailboat Cruise
Golf at Palmetto Dunes - George Fazio course
Pickleball
Hilton Head Beach games & Hang-out
6:30 PM
6:30 PM ET
Cocktail Party
Shorehouse
7:30 PM
7:30 PM ET
Dinner
Shorehouse
Friday, 04/21
7:45 AM
7:45 AM ET
Coffee Service Available
Palmetto Landing
8:00 AM
8:00 AM ET
VIP 1:1 Meetings
Sabal Room
8:30 AM
8:30 AM ET
Breakfast Buffet Opens
Palmetto Landing
9:15 AM
9:15 AM ET
Sponsor Breakfast Presentation
9:35 AM
9:35 AM ET
Welcome Back and Emcee Notes
- MC
- Morgan Stewart, Event Programming Advisor, MediaPost
9:40 AM
9:40 AM ET
Keynote: Advanced Trend-Spotting: Mapping the Re-engagement Journey
In-boxes were flooded during lockdowns as all commerce shifted online. But at what cost to engagement and loyalty? Sarah shares how REI recognized and devised successful tactics for reengaging message-weary customers and measuring their responses. In the end the process of deeper profiling and better use of site, search and email behavior empowers the brand to anticipate trends rather than just respond to them.
- Keynote
- Sarah Jenkins, Senior Program Manager of Email, REI
10:10 AM
10:10 AM ET
Panel: Managing Stakeholders the Smarter Way
When it comes to email, nearly everyone in the organization fancies themselves an expert which can make it a challenge for those responsible for hitting the send button. Learn lessons from three leading email marketers on how they built their programs, drove success and continue to tackle the ongoing challenges of satisfying multiple stakeholders across their business.
- Moderator
- Kelly Haggard, VP, Channel Optimization and Innovation, Synchrony Financial
- PanelistS
- Kaley Jansen, Senior Analyst, Email Marketing, Spirit Airlines
- Chelsie Mitchell, Senior Manager, Loyalty and Personalization, Advance Auto Parts
- Sara Yeh, Sr. Marketing Manager, Atlassian
10:40 AM
10:40 AM ET
Sponsor Spotlight & Coffee Break
11:10 AM
11:10 AM ET
Case Study: Lively’s Rapid-Fire Full-Funnel Hits the Road
As their consumers returned to IRL shopping last summer, Lively brought its full-funnel approach to re-engaging their community. Hayley walks us through a month-long tour of the brand hitting the road: coordinating partnerships, social, local influencers, retail, SMS and email (even swag bags) into a community-based surround-sound messaging model. What did she learn about the discrete and integrated impact of so many syncopated channels?
- Presenter
- Hayley Squire, Senior Manager, Lifecycle Marketing, WearLIVELY
11:30 AM
11:30 AM ET
Case Study: Putting the Power of Data in the Hands of Stakeholders
Stakeholders always want more data on how their programs are performing. As marketers, responding to these requests is often a labor intensive and difficult task. Hear lessons learned from Sara Scofield, Director, Corporate Email Marketing for US Bank about their two-year journey to empower people across the organization with their most coveted resource... data!
- Presenter
- Sara Scofield, Director, Corporate Email Marketing, U.S. Bank
11:50 AM
11:50 AM ET
Roundtable: AI and Content
How are your organizations thinking and discussing AI solutions to targeting, segmenting, messaging, and productivity? And what are the guardrails?
- Featuring
- Katrina Wang, Marketing Automation Manager, Overstock
11:50 AM
11:50 AM ET
Roundtable: Managing Stakeholders the Smarter Way
- Featuring
- Ryan Phelan, Managing Partner, RPE Origin @ryanpphelan
11:50 AM
11:50 AM ET
Roundtable: New Adventures in Personalization
Can email marketers reall personalize effectively and convincingly at scale? We discuss the levels of personalization email marketers are practicing and testing. What's working...and what isn't? And what are challenges of bringing it to scale?
- Featuring
- Myles Stupp, CRM Automation Manager, Shutterstock
12:35 PM
12:35 PM ET
Lunch
2:00 PM
2:00 PM ET
Golf at Palmetto Dunes - Arthur Hills course
Kayaking tour
Lagoon fishing
Pool Cabana hang-out
6:30 PM
6:30 PM ET
Cocktail Party
Resort Courtyard
7:30 PM
7:30 PM ET
Dinner
Resort Courtyard
Saturday, 04/22
8:00 AM
8:00 AM ET
Breakfast Buffet Opens
Palmetto Landing
8:45 AM
8:45 AM ET
Case Study: Enterprise Digital Transformation: Be Influential, Tenacious and Patient
Every organization is now a tech organization; every industry has been disrupted. To stay relevant and thrive, evolving enterprise organizations must surrender their best practices, their organizational structures and even their understanding of their product or service. How can you be a digital change agent in your organization, no matter your level or tech budget? Scott will share principles and life hacks to encourage you in a balanced people, process, platform and performance approach. It takes all of one’s influence, tenacity and patience, but digital transformation is worth it for your career and your organization.
- Presenter
- R. Scott Harris, Digital Transformation Chief, Young Life
9:15 AM
9:15 AM ET
Case Study: Building the Friendlier FinTech
How does your friendly and functional online auto-loan brand compete against an in-box of offers for colorful frocks, sleek décor…and chocolate? EIS veteran Heather Grimstead shares a makeover strategy for Caribou that involved more than imagery. It marshalled voice, cadence, brand identity and multi-channel messaging to reimagine the FinTech brand.
- Presenter
- Heather Grimstead, Director of Lifecycle Marketing, Caribou
9:40 AM
9:40 AM ET
Panel: Did You See This Email?
We cap EIS on an inspirational note. We ask a small crew of brands to share their most creative uses of the inbox. What made users' inbox pop? What were some of the most attention-grabbing, heartwarming, brand-enriching, conversion-driving, and just plain fun executions in the last year?
- Moderator
- Morgan Stewart, Event Programming Advisor, MediaPost
- PanelistS
- Alison Aguiar, Senior Manager, Email Operations, Barnes and Noble
- Karli Egbert, Marketing Specialist, Kalmbach Feeds
- Elizabeth Scarlata, Director of Customer Retention, Ancient Nutrition
10:00 AM
10:00 AM ET
Conference Ends
Omni Hilton Head Oceanfront Resort