Wednesday, 04/23
6:30 PM
6:30 PM ET
Location: Town Hall Lawn & Patio
Thursday, 04/24
8:00 AM
8:00 AM ET
Breakfast
8:15 AM
8:15 AM ET
8:45 AM
8:45 AM ET
Introductory Remarks
- MC
- Dianna Dilworth, EIS EU Program Director, MediaPost
9:00 AM
9:00 AM ET
Keynote -- Engaging Customers on Their Terms
Customers are redefining how they engage brands. Successful CMOs will need to achieve company financial and revenue goals while keeping maniacal focus on the customer. The presentation will discuss Dell's approach to customer centric marketing.
- Keynote
- Jennifer Statham, Executive Director of Global Marketing Technology & Agency Management, Dell @JStathamAtDell
9:30 AM
9:30 AM ET
Panel -- Acquisition in the Email Space
Our opening panel will address how brands are acquiring new subscribers and running lead generation programs to increase audience. Panelists will share their strategies for acquiring new email subscribers as well as how to nurture email relationships across the customer lifecycle ... beyond just the initial capture.
- Moderator
- Phil Davis, Chief Business Officer, TowerData
- PanelistS
- Brad Macdonald, VP Loyalty, Regis Corp
- Rob Massa, SVP of Revenue, Opt Intelligence @optintell
- Eric Sherman, Senior Manager, Acquisition Marketing, Rue La La
10:15 AM
10:15 AM ET
Panel -- Managing Email Across Multiple Brands
Companies that manage email programs for multiple brands have a challenge: to support the needs of individual business units and, at the same time, keep the overall goals of the organization in view. Strategy (with a big S) is required for success across the enterprise, but often self-serving little needs win out. This panel will address how brands are putting organization standards in place while giving freedom to each department to hit its goals.
- Moderator
- Erik Severinghaus, Founder and CEO, SimpleRelevance @SimpleRelevance
- PanelistS
- Matt Annerino, VP, Growth, CRM & Media, Fender Musical Instruments Corporation @mattannerino
- Andrew Harner, Email Production Manager, Alibris
- Michael Lewis, VP/GM of Client Services, Epsilon @mpl1968
- Angela Sanchez, Vice President of CRM, Universal Music Group @AngelaASanchez
11:00 AM
11:00 AM ET
Panel -- Let’s Talk About Testing: 30 Things We Learned Last Year
Testing is critical to optimizing email design, delivery and effectiveness. Brands can learn more from testing than from anything else. In this panel, marketers will share what they have learned in their own experiments and give tips on how testing can help improve email programs.
- Moderator
- George DiGuido, VP, Growth, The Information @gwdbis3
- PanelistS
- Robert Beckman, eMail Marketing Manager, CenturyLink
- Bob Frady, VP of Technology, Zeeto Group
- Jennifer Ho, Global Engagement, Retention & Conversion Marketing, Spotify
- Tracy Kobzeff, Director of Digital Marketing, AEG @tracykobzeff
11:45 AM
11:45 AM ET
Case Study -- Email Ads Served in Real Time Will Cut Through the Clutter
Hotel Chain La Qunita Inns & Suites will reveal how display ads within emails are outperforming super-premium publishers for targeted reach and frequency.
- Presenter
- Amy Bartle, Head of Media, Tax Act @ajbartle
12:15 PM
12:15 PM ET
Roundtables
Delving Into Acquisition - Table Lead: Josh Perlstein, Response Media
Mobile: What's Working, What Isn't - Table Lead: Matt Byrd, Litmus
Testing: What Are You Testing? - Table Lead: George Diguido, About.com
You Have Data - Now What? - Table Lead: Angela Sanchez, Universal Music Group Distribution
Dealing with Inbox Placement...and Gmail Tabs (Again) - Table Lead: Kara Trivunovic, BlueHornet
Mobile: What's Working, What Isn't - Table Lead: Matt Byrd, Litmus
Testing: What Are You Testing? - Table Lead: George Diguido, About.com
You Have Data - Now What? - Table Lead: Angela Sanchez, Universal Music Group Distribution
Dealing with Inbox Placement...and Gmail Tabs (Again) - Table Lead: Kara Trivunovic, BlueHornet
1:00 PM
1:00 PM ET
Lunch
1:15 PM
1:15 PM ET
2:00 PM
2:00 PM ET
Golf at Hammock Course sponsored by Microsoft
Stand Up Paddleboard Tour
Deep Sea Fishing
Everglades Alligator Farm Trip
2:00 PM
2:00 PM ET
2:00 PM
2:00 PM ET
2:00 PM
2:00 PM ET
2:00 PM
2:00 PM ET
7:00 PM
7:00 PM ET
Location: Palm Court (near main pool)
8:00 PM
8:00 PM ET
Location: Palm Court
Friday, 04/25
8:00 AM
8:00 AM ET
Breakfast
8:15 AM
8:15 AM ET
8:45 AM
8:45 AM ET
Welcome Back
9:00 AM
9:00 AM ET
Keynote -- Stand Out From the Crowd: Lessons From a Crowdfunding Platform
This school year, DonorsChoose.org will raise $10 million from email marketing, with only one full-time staff person at the helm. Katie Bisbee, Chief Marketing Officer at DonorsChoose.org, will share lessons learned from engaging over 1.75 million donors and teachers in supporting public school classrooms. Find out why this nonprofit was on the cover of Fast Company and how to make your email marketing stand out from the crowd.
- Keynote
- Katie Bisbee, Chief Marketing Officer, DonorsChoose.org @katiebisbee
9:30 AM
9:30 AM ET
Panel -- Managing the Customer Experience Across All Touch Points
Customers interact with brands across channels and devices, and they expect to have a consistent experience no matter how they choose to engage. As the login identifier, email is often at the center of a cross channel marketing experience and has the potential to help marketers create a cohesive experience. This panel will look at how email can be the glue that keeps the brand messaging on point no matter how customers choose to interact.
- Moderator
- Kay Kerman, Manager Email and CRM Strategy, Children's Medical Center @KayKerman
- PanelistS
- Rob Brosnan, SVP Strategy, StrongView @brosnaro
- Donna Lyon, Director Marketing: Email Channel/Domains/Brand Protection, Ally Financial Inc.
- Ryan Phelan, CEO, RPE Origin @ryanpphelan
10:15 AM
10:15 AM ET
Panel -- Getting Attribution Right
Attribution plays a huge role in how marketing dollars are allocated. Relying on last click interactions does not always give brands the full picture of which marketing efforts led to a transaction. Many attribution models don’t give email marketing the credit that it deserves. This panel will address how brands can improve their attribution models to make sure that budgets are being determined correctly.
- Moderator
- Chris Marriott, President & Founder, Email Connect @csmarriott
- PanelistS
- Florence Ho, Senior Director, International Marketing & Loyalty, Wyndham Worldwide
- Nancy Shaver, Consulting Principal, Experian Marketing Services
- Kara Trivunovic, Vice President & General Manager, Digital Solutions, Epsilon @ktrivunovic
11:00 AM
11:00 AM ET
Case Study -- How Do You Make Email Great in the Age of Inbox Zero and Gmail Tabs?
How do you get subscribers excited about email? Here's how BuzzFeed built an email program that aims to delight our subscribers -- and a program that grows, too.
- Presenter
- Dan Oshinsky, Newsletter Editor, BuzzFeed @danoshinsky
11:30 AM
11:30 AM ET
Panel -- How to Avoid a Data Breach
In recent months some of the biggest marketers have been hit with major data breaches, exposing their customers and putting themselves at risk. In this panel security experts will discuss how brands can protect themselves organizationally, and explore actions that can help ensure data safety.
- Moderator
- Derek Harding, Managing Director of Javelin Labs, Javelin Marketing Group @DerekBHarding
- PanelistS
- Special Agent, FBI, Miami Cyber Task Force
- Dennis Dayman, Chief Privacy Officer, Return Path @ddayman
- James Koons, Chief Privacy Officer, dotmailer
12:15 PM
12:15 PM ET
Roundtables
The Challenges of Attribution - Table Lead: Nancy Shaver, Experian Marketing Services
Building Content for Newsletters - Table Lead: Dan Oshinsky, BuzzFeed
The Email RFP: Searching for the Perfect Vendor - Table Lead: Chris Marriott, The Relevancy Group
Back to Basics: Sharing Your Successful Tricks - Table Lead: Katie Bisbee, DonorsChoose.org
Creating Dynamic Content Campaigns - Table Lead: Jordan Cohen, Movable Ink
Building Content for Newsletters - Table Lead: Dan Oshinsky, BuzzFeed
The Email RFP: Searching for the Perfect Vendor - Table Lead: Chris Marriott, The Relevancy Group
Back to Basics: Sharing Your Successful Tricks - Table Lead: Katie Bisbee, DonorsChoose.org
Creating Dynamic Content Campaigns - Table Lead: Jordan Cohen, Movable Ink
1:00 PM
1:00 PM ET
Lunch
1:15 PM
1:15 PM ET
2:00 PM
2:00 PM ET
Golf at Dolphin
Snorkeling at John Pennekamp Coral Reef
Eco Kayaking Tour
2:00 PM
2:00 PM ET
2:00 PM
2:00 PM ET
2:00 PM
2:00 PM ET
7:00 PM
7:00 PM ET
Cocktail Party
Location: Amberjack Lawn
8:00 PM
8:00 PM ET
Location: Ocean Room
Saturday, 04/26
8:00 AM
8:00 AM ET
Continental Breakfast
8:10 AM
8:10 AM ET
8:30 AM
8:30 AM ET
Keynote -- The Future of Email is All About Personalization
Erin Levzow, Director of Digital CRM and Social Media at Wingstop Restaurants, will reveal why one-to-one marketing is the key to the future of email. She'll explore why we have to stop talking about segments and realize that each individual customer is different. Instead of focusing on siloed channels, marketers should be thinking about what makes customers tick and how we can speak to them individually with marketing automation tools. Personalization doesn't require an army behind the wheel, but it does require a 360 degree view of the customer ... as well as a little tech savvy.
- Keynote
- Erin Levzow, CMO, Museum of Ice Cream @Playnthestrs
9:00 AM
9:00 AM ET
Panel -- Creating One-to-One Marketing with Personalization
Dynamic content can allow marketers to create highly personalized and tailored messaging down to the individual customer. This panel will discuss best practices and the process necessary to implement a dynamic email program.
- Moderator
- Dianna Dilworth, EIS EU Program Director, MediaPost
- PanelistS
- Jordan Cohen, CMO, North 6th Agency, Inc. (N6A) @jcohen808
- Kevin Murphy, Senior Director of Business Intelligence and CRM, Beyond the Rack
- Charlie Simpson, Sr Director WW Marketing Operations, McAfee
- Karen Talavera, President, Synchronicity Marketing @SyncMarketing
9:45 AM
9:45 AM ET
Panel -- Managing Day-to-day Email Workflow Processes
Crafting an email requires a lot of attention to detail to ensure success and quality control. This panel will explore those many steps, everything from working with copywriters and designers to choosing images and subject lines to A/B testing. The panel will share insights and tips for every step along the way.
- Moderator
- Matt Byrd, Director of Product Marketing, PolicyGenius @mparkerbyrd
- PanelistS
- Heather Curcio, Email Channel Manager, Digital Member Experience, AARP @heathercurcio
- Crissy Delaney, Senior Digital Marketing Manager, HSN
- Matthew Neibert, Director, Web & Email App Development, Sears @MatthewNeibert
- Shanon Strahl, Director of Marketing Operations, Zoro Tools @shanonstrahl
10:30 AM
10:30 AM ET
Case Study -- Personalization: Beyond the First Name
Segmenting members in order to market smarter is no longer just limited to information customers give us at sign-up. Find out how The Honest Company leveraged member data to create their best performing email program.
- Presenter
- Sue Cho, Senior Manager, Retention Marketing, Hollar
11:00 AM
11:00 AM ET
Panel -- Back to Basics: Things We Still Don't Do Right
In this session, email experts will discuss how a return to basics can help improve email programs. The panelists will explore the issues of time management, A/B testing, and implementing change within organizations ... all with a view toward increasing the effectiveness of email.
- Moderator
- Andrew Bonar, Founder, EmailExpert.org
- PanelistS
- Christine Cheung, Email Marketing Director, Panera Bread
- Heather Frank, E-Commerce Consultant, Aflac @_HeatherFrank
- Andrew Norris, Senior Communications Strategist, WebMD
- Erik Teng, Email & CRM Lead, Quip
11:45 AM
11:45 AM ET
Roundtables
How to Achieve One-to-One Marketing - Table Lead: Charles Simpson, McAfee
Getting Personal in the Inbox - Table Lead: Erin Levzow, Wingstop Restaurants
Getting Personal in the Inbox - Table Lead: Erin Levzow, Wingstop Restaurants
12:00 PM
12:00 PM ET
Conference Concludes
