December 7 - 8, 2020
Virtual Event

Event Sponsors

Agenda

Monday, 12/07

Day 1 - Planning Ahead

EIS leans forward into uncertain winds. How are email mavens planning their strategy, budgets and technology for a genuinely unpredictable year ahead?

3:00 PM ET
Opening Remarks - ALL times EST
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
3:10 PM ET
Keynote: Is It Safe? Keeping Email Data Compliant But Actionable in 2021

First party data are not only the highest octane fuel for personalized marketing but also the safest. With over a billion emails sent a year to drive multiple digital businesses, Publishers Clearinghouse has decades of expertise at maintaining the hygiene of the list without sacrificing actionability. Longtime email and compliance guru Sal Tripi shares lessons from a two year project to build data-driven email operations that are ready for the next two years of regulations, cookie lockouts and consumers taking control of their data.

Interviewee
Sal Tripi, VP, Digital Operations and Compliance, Publishers Clearing House 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
3:35 PM ET
Sponsor Spotlight Presentation - "How Email Can Stay Relevant in the Era of Mobile and AI"
3:45 PM ET
Panel: Planning for 2021

This year rearranged priorities for all email marketers as their channel became the critical point of contact with customers. But as flux becomes the new normal into 2021, planning, budgeting, campaigning, content creation all still need to be done. We ask our veteran email marketers to share how they are mapping resources and strategy for the next year. Is this a time for greater personalization, new messaging, a bigger, better tech stack? What will their outboxes look like next year?

Moderator
Erin Everhart, Director Digital Marketing, Arby's 
PanelistS
Scott Cohen, Sr. Email Marketing Manager, Purple 
Kristie Doak, Senior Manager, Database Marketing, PGA Tour 
4:15 PM ET
Sponsor Spotlight Presentation - "Radically Different Needs Require a Radically Different Approach"
4:25 PM ET
Case Study: Less is More: How Policygenius Maintains a Personal Touch in Email Marketing/Marketing Automation

When Policygenius streamlined its manual insurance matchmaking process and redesigned its email program, the brand needed to maintain its roots in human connection while providing expertise to guide customers through the insurance shopping process. Sometimes it’s the little things, it turns out, that keep messaging personal, not just personalized.

Presenter
Sara Yamamoto, CRM Manager, PolicyGenius 
4:40 PM ET
Trivia Contest: Sponsored by Iterable
4:50 PM ET
Roundtables
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different.  Webcams and Mics ON. Recording and reporting OFF.  Discuss amongst yourselves!
4:50 PM ET
Roundtable: Next-Step Personalization

You'd be surprised how many major league brands continue to lurch past batch and blast emailing into even rudimentary audience segmentation and personalized messaging. So let's compare notes. In this roundtable veterans and neophytes to personalization explore how to get started, what to look out for, and how to execute their next stage of personalization.

Featuring
Chelsea McClure, Director of Engagement Marketing, Redbubble 
Elizabeth Shannon, CRM Strategy Manager, Experian Customer Services 
Ana Warner, Director, Customer Retention, Belk 

Tuesday, 12/08

Day 2 - Optimizing for ROI

Attribution, measurement and accountability are moving into a new level of sophistication. Today we explore how greater infusions of data, tech and integration with other marketing channels is making email even more central to performance.

3:00 PM ET
Welcome Back: EIS Survey Report - ALL times EST
3:10 PM ET
Keynote Q&A: SONIC Personalizes Beyond the In-Box

When you promise countless custom varieties of burgers and shakes, don't customers also expect the same level of personalization when communicating with their QSR brand? In order to bring that brand promise into every aspect of the digital experience, SONIC leverages data-driven segmentation, triggering and personalization to tailor the digital touchpoints and messaging the customer prefers. What does it take to build customized experiences at such scale and what have we learned about what, where and when consumers really want to hear from their brands?

Interviewee
Kim Lewis, VP, Digital Strategies, Sonic Drive-In 
Interviewer
Lisa Singer, Event Editorial Manager, MediaPost 
3:35 PM ET
Sponsor Spotlight Presentation - "Interactivity and the Impactful Inbox"
3:45 PM ET
Panel: Show Your Math: The Next ROI Calculus

Beyond clicks and opens, there remains much more room for email marketers to tailor their attribution and measurement models for the demands of contemporary performance and brand marketing. How are lifecycle marketing, customer journey mapping and tracking moving the field into new levels of measurement sophistication?

Moderator
Allie Donovan, Head of Onboarding & Loyalty, Freshly 
PanelistS
Heather Grimstead, Senior Director, Global Email Marketing, The Knot Worldwide 
Shannon Hampton, Director, CRM & Email Marketing, Fracture 
Erin Vitero, Director, CRM and Email Marketing, TechStyle Fashion Group 
4:15 PM ET
Sponsor Spotlight Presentation - "Creating a Master Brand (In a Pandemic)"
4:25 PM ET
Case Study: RentPath Builds Brand By Easing Friction

Every click is a hurdle, not an invitation for users. And every form to fill is a mountain for them to climb. EIS veteran Chester Bullock explains how reducing that friction has increased email's effectiveness in driving qualified leads and at the same time leveraging customer brand loyalty.

Presenter
Chester Bullock, Director, Marketing Technology, The RentPath Network 
4:45 PM ET
Roundtables
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different.  Webcams and Mics ON. Recording and reporting OFF.  Discuss amongst yourselves!
4:45 PM ET
Roundtable: That Measurement Roundtable
Already hands-down the leading marketing channel for ROI, email marketers share their challenges and solutions for getting a deeper attribution of email's real value to the marketing plan.
Featuring
Tom Rowe, Senior Manager, Digital Marketing Operations, McCormick 

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.