December 9 - 12, 2012
Deer Valley, Park City, Utah

Event Sponsors

Agenda

Sunday, 12/09

6:00 PM
6:00 PM ET

Monday, 12/10

7:00 AM
7:00 AM ET
Registration Opens
8:00 AM
8:00 AM ET
Full Breakfast
8:15 AM
8:15 AM ET
9:00 AM
9:00 AM ET
Welcome and Opening Remarks
MC
Morgan Stewart, Event Programming Advisor, MediaPost 
9:15 AM
9:15 AM ET
Keynote: Email -- Where It Fits In The Evolving World of Multi-Channel Marketing
We’re all looking to what comes next and how we take Big Data, Facebook, mobile, email and make multi-channel marketing more effective. Executives need to know what market leaders are doing, how fast they’re pivoting and how to meet demand. Evan C. Shumeyko, Global Director of CRM of OgilvyOne, will lay out his vision on the connective tissue that joins the various elements together and on how we can take advantage now and in the future.
Keynote
Evan C. Shumeyko, Global Director of CRM, OgilvyOne 
9:45 AM
9:45 AM ET
25 Trends in 25 Minutes

Sure, there are plenty of ideas out there about what email marketers need to be doing and the Insider Summit is full of them. But, there’s no better way to kick a new Summit off than with some of the brightest minds in the industry offering their top 25 ideas for smarter email marketing. These are the nuggets that you will be looking for (And so will your boss, who let you attend.) Join us for some great learning and possibly some of the weirdest ideas that will actually work.

Moderator
Ryan Phelan, CEO, RPE Origin 
PanelistS
David Atlas, Senior Vice President of Marketing, StrongMail 
Andrew Kordek, Co-Founder and Chief Strategist, Trendline Interactive 
Dela Quist, CEO, AlchemyWorx 
10:30 AM
10:30 AM ET
Panel: What the Hell is Relevant?

Relevancy is often ridiculed as nothing more than a flimsy buzzword. But what makes a campaign relevant is no joking matter. The definition can be found somewhere in a brand’s needs and its consumer expectations. Yes, relevance varies. But there are common tips on how to engage a target audience. When do highly targeted, personalized emails work best? How is content chosen? How is segmentation employed? How is success measured?

Moderator
Angela Sanchez, Vice President of CRM, Universal Music Group 
PanelistS
Nicole Delma, Email and Database Marketing, Huffington Post 
Adam Lovallo, Customer Acquisition Consultant, Former Head of User Acquisition, LivingSocial.com 
Daryl Nielson, Worldwide Email Manager, Hewlett-Packard 
Adrian Olvera, Sr. Manager, Global innovation, Dell 
11:15 AM
11:15 AM ET
Panel: Beyond Facebook and Twitter -- Email and Social Media’s Next Wave
Suddenly, LinkedIn, Pinterest, Foursquare, Chatter and Instagram are hot communications tools for digital marketing. How can a marketer leverage simple things like photo-sharing and micro-blogging techniques to grow a user base? This panel will showcase how today’s leading marketers have successfully used these platforms and others in conjunction with email. And there will be no mentions of the two popular social media platforms in the title. Promise!
Moderator
Loren McDonald, Vice President, Industry Relations, Silverpop 
PanelistS
Chris Baggott, Chairman, Compendium 
Andrea Grant, Director of Digital Marketing, Cabela's 
Staten Hansen, Marketing Communications Manager, Bing, Microsoft 
Paula Wang, Senior Manager, Marketing Platforms, Cisco Systems 
12:00 PM
12:00 PM ET
Roundtables
Email in a Multi-Channel World – Table Lead: Evan C. Shumeyko, Global Director of CRM, OgilvyOne
Subject Lines That Click – Table Lead: Matt Hickman, Vice President, Major Accounts, Yesmail Interactive
Email/Social Integration – Table Lead: Loren McDonald, Vice President, Industry Relations, Silverpop
Growing a List – Table Lead: Adam Lovallo, Head of User Acquisition, Living Social
Consumer Insight: How to identify what your consumers want to hear from you – Table Lead: John Rohloff, Relationship Manager, Marketing Technology, Epsilon
12:45 PM
12:45 PM ET
Lunch
1:00 PM
1:00 PM ET
2:00 PM
2:00 PM ET
6:30 PM
6:30 PM ET

Tuesday, 12/11

7:00 AM
7:00 AM ET
Registration Opens
8:00 AM
8:00 AM ET
Full Breakfast
8:15 AM
8:15 AM ET
9:00 AM
9:00 AM ET
Keynote: How Email Helped Obama Win
The Obama re-election campaign has been hailed as a paradigm for a breakthrough email program with its advanced targeting, aggressive testing and home-run messaging. With super PACs and outside groups spending hundreds of millions of dollars, the Obama campaign still broke through with its grassroots fundraising and volunteer model - with email as a cornerstone. It was not an overnight success as planning began more than a year before Election Day. A month after Election Day, there are a slew of takeaways that won't just inform campaigns to come, but provide plenty of applications for marketers. Listen to the story and the key learnings from Toby Fallsgraff, Obama for America's email director for the 2012 campaign.
Keynote
Toby Fallsgraff, Managing Director, Campaigns, Do Big Things 
9:45 AM
9:45 AM ET
Panel: Evolution of the Email Ecosystem

Faisal Chughtai, executive director at JP Morgan Chase, provides an analyst’s perspective on the ever-evolving email marketing landscape. Chugtai will then lead a discussion with newly formed companies that seek to impact the future of the business, offering insight into how they are seeking to transform it.

Moderator
Faisal Chughtai, Executive Director, JP Morgan Chase 
PanelistS
Robbie Allen, Founder & CEO, Automated Insights, Inc. 
Avi Levine, Co-founder & CEO, PhilterIt 
Dan Quintero, Founder & Director, Business Development, AdStack 
Erik Severinghaus, Founder and CEO, SimpleRelevance 
10:30 AM
10:30 AM ET
Panel: Big Data – Another Buzzword … and Why Should I Care !?!
Big Data sounds cool and useful, but what does it mean for me? Email marketers are flooded with response data as well as other information that seeks to create a picture of the customer. No matter the business size, there are many ways to take advantage of these data assets. How can data be used effectively and what are the implications? Also, how is Big Data used responsibly? What access should consumers have to their data? We'll also touch on the concept of “Creepy Data” and how to avoid the negative customer sentiment tied to inappropriate use. And, how do companies keep all that data private?
Moderator
Tom Burke, CEO, TowerData 
PanelistS
David Baker, Vice President, Product/Solutions Multichannel Marketing Services, Acxiom Corporation 
Phil Davis, Chief Business Officer, TowerData 
Erin Levzow, CMO, Museum of Ice Cream 
Greg Samson, VP of Marketing, CheapAir.com 
11:15 AM
11:15 AM ET
Panel: Engagement vs. Deliverability -- Are They One and the Same or a Primer for Each Other?
What changes are taking place in the deliverability arena? In the past, wording in the subject line and body drove what was and wasn't considered spam. In today’s world of analytics and Big Data, end-user engagement is now the singular measurement used by many receivers and cloud-based, anti-spam platforms. What does engagement mean and how is it measured? Are things like opens and click-throughs still a valid measure of engagement? Rather, are time spent on an email or foldering now used to determine if you’re sending relevant and properly targeted messages? How does all this new measurement impact you from a strategy perspective? Is deliverability redefined as Deliverability Plus!
Moderator
Dennis Dayman, Chief Privacy Officer, Return Path 
PanelistS
Sterling Bailey, Global Demand Generation Marketing Manager, McAfee 
Derek Harding, Managing Director of Javelin Labs, Javelin Marketing Group 
Spencer Kollas, Vice President, Global Deliverability Services, Experian Marketing Services 
Craig Swerdloff, CEO, Traverse 
12:00 PM
12:00 PM ET
Roundtables
Lessons From The Obama Campaign – Table Lead: Toby Fallsgraff, Email Director, Obama For America 2012
Email 2017: What will the Future Hold? – Table Lead: Phil Davis, CEO, Rapleaf
Capitalizing on Big Data – Table Lead: Erin Levzow, Director, eCommerce, Palms Casino Resort
Deliverability Strategy – Table Lead: Barry Abel, Senior Vice President, Message Systems
Managing Up and Out: Building Internal Support – Table Lead: Bradford Johnson, Senior Director, Customer Retention, Overstock.com

12:45 PM
12:45 PM ET
Lunch
1:00 PM
1:00 PM ET
2:00 PM
2:00 PM ET
Afternoon Activities
6:30 PM
6:30 PM ET
7:30 PM
7:30 PM ET

Wednesday, 12/12

8:00 AM
8:00 AM ET
Registration Opens and Breakfast
8:15 AM
8:15 AM ET
8:45 AM
8:45 AM ET
Keynote: TurboTax -- Anytime, Anywhere... Mobile
TurboTax is finding that customers are increasingly using their smartphones and tablets during the tax preparation process. Whether searching for tax information, in need of a gentle reminder or keeping up to date with the status of returns -- TurboTax is looking to offer the easiest solution accessible anytime and anywhere. Hear from Liz Berger as she shares how the TurboTax mobile strategy can serve as a blueprint for others.
Keynote
Elizabeth Berger, Group Manager, Direct Response Marketing, TurboTax 
9:15 AM
9:15 AM ET
Panel: Real-Time Email -- Bringing Contextual Relevance to the In-Box
The convergence of new technologies and greater access to data are fostering a revolution in customized and personalized email content. The days when email messages were frozen in time from the moment a marketer hit the "Send" button can be put behind us. We no longer have to build single blast and segment-based messaging. With real-time email, we can finally bringing contextual relevance to the in-box. Campaigns can be built to meet the unique behaviors and demographics of each recipient. Further, messages can be dynamically updated based on each recipient's time, location, device, social context and even the weather. Real-time content is one of the most important email innovations in years. The panel will focus on the next-generation technology from a content perspective.
Moderator
David Goetzl, Senior Editor, MediaPost 
PanelistS
Kara Johnson, Email Marketing Manager, CareerBuilder 
Vivek Sharma, CEO & Co-Founder, Movable Ink 
Darren Vengroff, Chief Scientist, RichRelevance 
Wacarra Yeomans, Director of Creative Services, Responsys 
10:00 AM
10:00 AM ET
Panel: Email Marketing -- Living in Today’s Organization
Long gone is the time when email marketing lived on an island …or is it? Whether email is housed in traditional marketing, digital marketing, IT or some other department, it's more critical than ever that it lies at the right place in the organization. Today’s environment requires email marketers to increase interaction and coordination with other departments as marketing and technology roles need to work together more for effective campaigns. Hear from brands about where email lives in their organizations, and why it does or doesn’t work.
Moderator
Stephanie Miller, VP, Member Relations and Chief Listening Officer, Direct Marketing Association 
PanelistS
Christina Michelle Bailey, VP, Partner Relations, iVillage.com, NBCUniversal 
Kirsty Montgomery, Head of Customer Marketing, Staples UK 
Brett Schultz, Online Marketing Manager, Comcast Business Services 
Alessandra Souers, Madam No-Spam, JibJab Media 
10:45 AM
10:45 AM ET
Panel: Prioritizing Your Spend

"Where should I invest next?" is a question that plagues every email marketer. Panelists will explore how to best invest new dollars into your email program. They'll outline how they approach budget allocation, while evaluating the potential ROI of different tactics.

Moderator
Brian Jaffe, Founder, Culebra Partners 
PanelistS
Daniel Bruns, Senior Director, Global CRM Production and Infrastructure, Ancestry.com 
Dayna Hathaway, Marketing Director, Extra Space Storage 
Rishi Mahalaha, Senior Marketing Manager - Specialty Retail, Coupons.com 
11:30 AM
11:30 AM ET
Roundtables
Improving Engagement Through Content – Table Lead: Christy Weymouth, Sales Development Manager, ExactTarget
Making Mobile Work – Table Lead: Stephanie Miller, Member Relations, Direct Marketing Association
The Dynamic InBox – Table Lead: Vivek Sharma, CEO, Movable Ink
12:15 PM
12:15 PM ET
Conference Concludes

Venue

Stein Eriksen Lodge at Deer Valley Resort, Park City, UT
7700 Stein Way
P.O. Box 3177
Park City, Utah, 84060

The Stein Eriksen Lodge at Deer Valley Resort is the ONLY Five-Star, Five Diamond property in Park City, Utah and prides itself on providing guests with impeccable, personalized service and luxurious lodging.

The 5-Star, Stein Eriksen Lodge at Deer Valley Resort, UT

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