Sunday, 12/09
Monday, 12/10
- MC
- Morgan Stewart, Event Programming Advisor, MediaPost
- Keynote
- Evan C. Shumeyko, Global Director of CRM, OgilvyOne
Sure, there are plenty of ideas out there about what email marketers need to be doing and the Insider Summit is full of them. But, there’s no better way to kick a new Summit off than with some of the brightest minds in the industry offering their top 25 ideas for smarter email marketing. These are the nuggets that you will be looking for (And so will your boss, who let you attend.) Join us for some great learning and possibly some of the weirdest ideas that will actually work.
- Moderator
- Ryan Phelan, CEO, RPE Origin @ryanpphelan
- PanelistS
- David Atlas, Senior Vice President of Marketing, StrongMail
- Andrew Kordek, Co-Founder and Chief Strategist, Trendline Interactive @andrewkordek
- Dela Quist, CEO, AlchemyWorx
Relevancy is often ridiculed as nothing more than a flimsy buzzword. But what makes a campaign relevant is no joking matter. The definition can be found somewhere in a brand’s needs and its consumer expectations. Yes, relevance varies. But there are common tips on how to engage a target audience. When do highly targeted, personalized emails work best? How is content chosen? How is segmentation employed? How is success measured?
- Moderator
- Angela Sanchez, Vice President of CRM, Universal Music Group @AngelaASanchez
- PanelistS
- Nicole Delma, Email and Database Marketing, Huffington Post
- Adam Lovallo, Customer Acquisition Consultant, Former Head of User Acquisition, LivingSocial.com @alovallo
- Daryl Nielson, Worldwide Email Manager, Hewlett-Packard
- Adrian Olvera, Sr. Manager, Global innovation, Dell @adrianxavier
- Moderator
- Loren McDonald, Vice President, Industry Relations, Silverpop
- PanelistS
- Chris Baggott, Chairman, Compendium @chrisbaggott
- Andrea Grant, Director of Digital Marketing, Cabela's
- Staten Hansen, Marketing Communications Manager, Bing, Microsoft
- Paula Wang, Senior Manager, Marketing Platforms, Cisco Systems
Subject Lines That Click – Table Lead: Matt Hickman, Vice President, Major Accounts, Yesmail Interactive
Email/Social Integration – Table Lead: Loren McDonald, Vice President, Industry Relations, Silverpop
Growing a List – Table Lead: Adam Lovallo, Head of User Acquisition, Living Social
Consumer Insight: How to identify what your consumers want to hear from you – Table Lead: John Rohloff, Relationship Manager, Marketing Technology, Epsilon
Tuesday, 12/11
- Keynote
- Toby Fallsgraff, Managing Director, Campaigns, Do Big Things
Faisal Chughtai, executive director at JP Morgan Chase, provides an analyst’s perspective on the ever-evolving email marketing landscape. Chugtai will then lead a discussion with newly formed companies that seek to impact the future of the business, offering insight into how they are seeking to transform it.
- Moderator
- Faisal Chughtai, Executive Director, JP Morgan Chase
- PanelistS
- Robbie Allen, Founder & CEO, Automated Insights, Inc.
- Avi Levine, Co-founder & CEO, PhilterIt
- Dan Quintero, Founder & Director, Business Development, AdStack
- Erik Severinghaus, Founder and CEO, SimpleRelevance @SimpleRelevance
- Moderator
- Tom Burke, CEO, TowerData
- PanelistS
- David Baker, Vice President, Product/Solutions Multichannel Marketing Services, Acxiom Corporation @social_c_r_m
- Phil Davis, Chief Business Officer, TowerData
- Erin Levzow, CMO, Museum of Ice Cream @Playnthestrs
- Greg Samson, VP of Marketing, CheapAir.com
- Moderator
- Dennis Dayman, Chief Privacy Officer, Return Path @ddayman
- PanelistS
- Sterling Bailey, Global Demand Generation Marketing Manager, McAfee
- Derek Harding, Managing Director of Javelin Labs, Javelin Marketing Group @DerekBHarding
- Spencer Kollas, Vice President, Global Deliverability Services, Experian Marketing Services @SpencerKollas
- Craig Swerdloff, CEO, Traverse @swerd
Email 2017: What will the Future Hold? – Table Lead: Phil Davis, CEO, Rapleaf
Capitalizing on Big Data – Table Lead: Erin Levzow, Director, eCommerce, Palms Casino Resort
Deliverability Strategy – Table Lead: Barry Abel, Senior Vice President, Message Systems
Managing Up and Out: Building Internal Support – Table Lead: Bradford Johnson, Senior Director, Customer Retention, Overstock.com
Wednesday, 12/12
- Keynote
- Elizabeth Berger, Group Manager, Direct Response Marketing, TurboTax
- Moderator
- David Goetzl, Senior Editor, MediaPost
- PanelistS
- Kara Johnson, Email Marketing Manager, CareerBuilder
- Vivek Sharma, CEO & Co-Founder, Movable Ink @vivsharma @movableink
- Darren Vengroff, Chief Scientist, RichRelevance
- Wacarra Yeomans, Director of Creative Services, Responsys @wac_intosh
- Moderator
- Stephanie Miller, VP, Member Relations and Chief Listening Officer, Direct Marketing Association @stephanieSAM
- PanelistS
- Christina Michelle Bailey, VP, Partner Relations, iVillage.com, NBCUniversal
- Kirsty Montgomery, Head of Customer Marketing, Staples UK
- Brett Schultz, Online Marketing Manager, Comcast Business Services
- Alessandra Souers, Madam No-Spam, JibJab Media
"Where should I invest next?" is a question that plagues every email marketer. Panelists will explore how to best invest new dollars into your email program. They'll outline how they approach budget allocation, while evaluating the potential ROI of different tactics.
- Moderator
- Brian Jaffe, Founder, Culebra Partners
- PanelistS
- Daniel Bruns, Senior Director, Global CRM Production and Infrastructure, Ancestry.com
- Dayna Hathaway, Marketing Director, Extra Space Storage
- Rishi Mahalaha, Senior Marketing Manager - Specialty Retail, Coupons.com @rishimahalaha
Making Mobile Work – Table Lead: Stephanie Miller, Member Relations, Direct Marketing Association
The Dynamic InBox – Table Lead: Vivek Sharma, CEO, Movable Ink