by Karlene Lukovitz on May 29, 10:12 AM
Global SVOD to be dominated by five platforms with combined paid subscribers totaling 1.2 billion, according to a new Digital TV Research projections that factor in the effects of COVID-19.
by Karlene Lukovitz on May 22, 4:05 PM
Advanced TV channels stand to benefit from a scatter market fattened by advertisers' withholding of budget money from this year's upfront. But making budget decisions about nontraditional media with much less lead time than usual could prove challenging, says Simulmedia's Dave Morgan.
by Karlene Lukovitz on May 15, 3:34 PM
With overall ad budgets hit by the uncertainty surrounding the pandemic, and various U.S. regions expected to be in varying degrees of reopening for months to come, local media buyers are showing increased interest in addressable media, in particular -- both OTT/CTV and linear.
by Karlene Lukovitz on May 8, 4:21 PM
With its new OneView DSP and impressive user growth stats, Roku believes it's positioned to grab advertising share from linear, which, it asserts, is headed into massive, permanent disruption because of a COVID-driven shift to OTT.
by Karlene Lukovitz on May 1, 1:32 PM
The study aims to develop guidelines for the emerging practice of merging smart TV ACR data and STB data to leverage the advantages of each and create large-scale, granular datasets capable of measuring all forms of TV viewing.
To read more articles use the ARCHIVE function on this page.