The Paramount Global streamer led all platforms with 42.0 million gross U.S. sign-ups, followed by Hulu (on demand) at 31.2 million, Peacock at 30.6 million and Netflix at 26.5 million.

Although ad-supported streaming and digital platform businesses continue to show gains, a GfK study for the TVB says, ad-free streaming platforms are still a big part of the streaming marketplace.

Amazon grew 40%, Apple was up 63% and LG added 10.8%. Roku still leads as of Q3 2024 with 37% open programmatic ad share vs. 53% the previous year - a 29% drop year-over-year.

Streaming marketing airings on TV commercial content were down 21% to 207,220. All this produced 17% fewer impressions to 83 billion.