Netflix continues to spend a lot on programming -- which brings up the obvious question. How can it pay for it?
The ratings points in linear TV are down, but they are transforming other platforms.
Seems Donald Trump is aiming for his version of photobombing. (Tweet-bombing?) Will they read them on-air? Real-time fact checkers could weigh in.
Within two days of each other, the NBA's Golden State Warriors' basketball star Kevin Durant and Chris Froome, multiple Tour de France champ, sustained serious injuries. How will that play out on TV?
Some 15% of advertisers are now including addressable TV regularly in their buys -- while 35% have tried it. To some, this indicates a technology moving beyond its infancy.
How does this affect traditional TV companies starting up premium video OTT services?
Entertainment consumers will be looking for easier ways to find the shows and services they want -- on any platform.
Hudson MX, the new local TV automated-buying platform, says $2 billion went through its system Buyer Assist, in the first months of 2019.
We have lots of evidence -- in theory -- that TV networks can connect with viewers, tangentially, when it comes to secondary "tracking."
Why not just offer entire episodes of TV shows lasting that long?