Going to many upfront/newfront presentations? Some say there are honorable reasons to attend and get a full understanding TV network/digital video ventures. Others say that's not the point -- which has forced some TV-video sellers to reconsider the process.
Imagine if TV stations groups could, through ownership of VHF and UHF, get coverage of around 70% of U.S. TV homes -- TV network-like levels? Well, that looks to be a reality for major TV station groups, now the FCC has stepped in.
Overall annual Fox News Channel national advertising revenue comes to $1.2 billion in 2016. Add in network affiliate fees Fox News gets from cable, satellite and telco providers? That's a whopping $9 billion a year. Bill O'Reilly is just a drop in a big bucket.
For some TV networks -- perhaps midsize cable networks -- digital-only advertisers are now making the jump to linear TV. That is due, in part, to the somewhat lower out-of-pocket cost of buying commercials, as a result of industry-wide erosion of linear TV viewing.
Jefferies' media analyst John Janedis predicts the upfront will be "weaker than a year ago" because the 4% digital factor from last year won't be in evidence as much this round. He believes this year's revenue will be return to its sinking ways -- $18.2 billion, broadcasters down 3% and cable off 1%.
New digital live, linear TV network services sound great when compared to pricier traditional pay TV packages. But one major component won't necessarily be similar with new so-called "skinny bundles" - the ability to skip TV commercials via DVR technology.
Tribune Media had been planning a new digital national news site -- Tribune.com. But out of the blue, it applied the brakes.
Potential new writer's strike could have some consequences for the TV advertising industry - But this time around, much more mature businesses -- like Netflix, Amazon, Hulu, YouTube, and other digital platforms -- could benefit.
A new report says Comcast wants to start up a subscription video on demand service that will include NBCUniversal programming. . What if anything will Netflix get should such a service launch?
Ever wonder about the level of skepticism when more savvy customers continue to ask themselves: Am I looking at fake/slightly fake news or native advertising from a big brand?