Merging the two companies' streaming platforms into one to get greater scale may be challenging. How will consumers judge this possible streaming combination?

It's not surprising that the start of this 24/7 livestream channel on YouTube began just after President Trump posted that he was banning CNN, MS Now, and Politico from the White House.

Experts say we need to segment the time a person is in proximity to a screen - 'dwell' time' - from the actual 'attention' span. This is key for marketers.

Can the company hold on with these restrictions for five years? And what happens after that?

Wells Fargo just downgraded Netflix stock over lingering engagement-viewing issues the premium streamer has had for some time. What's the real fix?

If consumers increasingly have no favorite "brands," what does this mean for streaming platforms? Are brands really just about the show?

Premium streamer Apple keeps working under the radar of the big players - including Netflix, Prime Video, HBO Max and Disney+ - in scoring major awards.

From Jan. 1-Aug. 16 this year, 568.4 million tickets were sold in U.S. movie theaters - a 30% decline vs. the same period in 2019, before the COVID-19 pandemic.

Ads with the most clicks perform the worst in ROAS, according to video creator ad platform Billo, vs. ads with the least clicks. What does this mean for traditional TV advertising?

Top streamers have added 18% more ad minutes on average for the top 9 premium platforms in August vs. January 2026. Growing interest in ad-supported streaming tiers has not gone unnoticed: