• Is Trump Coverage Just An Extended Infomercial?
    The President and former presidential candidate always has media and marketing on his mind -- far more than other officeholders.
  • HBO's 'Thrones' Underscores Power Of Live Viewing
    "Game of Thrones" pulled in a solid Nielsen 17.5 million in total viewers, according to the premium cable TV network, with plenty of marketing and social media spin.
  • Supreme Court Ruling On Profanity Could Impact Traditional TV
    Some feel the Supreme Court -- in theory -- could be moving to a broader view, choosing not to "exclude such vulgar material from other limited public forums." A trademark ruling may bring media challenges, as well.
  • TV Upfront Ad Market Is In Redux
    Why does the upfront continue, especially when overall revenue results are virtually flat year-to-year?
  • Disney Reimagines The Pay TV Bundle
    The company will be offering a "bundle" of its own -- one that contains a much bigger swath of programming, including all its digital platforms: Disney+, ESPN+, and Hulu. Disney CEO Bob Iger promises easy access to all services.
  • Maybe The Media Disruption Show Should Be Canceled
    Contributing to all this disruption -- especially in the premium content areas -- are new premium streaming platforms, like Netflix, Hulu, Amazon and others.
  • Cord-Nevers Decide Pay TV Works For Them
    Some consumers who have never had a traditional cable, satellite or a telco package -- so-called "cord-nevers"-- are now thinking about buying one. They are moved by one major reason.
  • XFL Looks For Win Against NFL
    Who could blame the upstart Alliance of American Football for wanting to have a go as a spring football league -- given the NFL's fall-season dominance?
  • Political Advertising's Bigger Concern: Truth Of Video Or Images?
    As the presidential election season ramps up late this year and next, one can only imagine political advertising -- plagued in 2016 by Russian interference -- will comprise a different mix.
  • Amazon, Maxwell House Team For Mrs. Maisel's Haggadah
    The two companies are turning the Passover Seder into a brand-marketing bonanza targeting American Jews.
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