The NFL drives virtual pay TV subscriber growth because NBC, CBS, ABC and Fox continue to air football games on broadcast networks - key programming content for those virtual pay TV businesses

QVC, which has a number of home shopping cable TV networks, has signed an exclusive deal with USA Pickleball.

TV news networks' powerful video messages can speak volumes for consumers and can also affect print-based media publishers when it comes to display and other advertising.

Amazon pulled in $1.8 billion at an upfront event in September for Prime Video -- way ahead of company estimates.

Avoiding efforts to do fact-checking strikes at the heart of what real-time video - and traditional, straightforward journalists/moderators - do best. Their job is to question, identify and correct errors.

"We see this as complementary - this is not an either/or [for programmers]," says DirecTV CEO Bill Morrow. "They want to have a certain reach with their direct-to-consumer offering. And where the consumer won't go, that's where we step in."

European pay TV service Sky has sued Warner Bros., claiming the U.S.-based studio violated its 2019 deal. According to Sky, the agreement permits it to co-produce TV shows, including a new "Harry Potter" TV series.

Major TV brands - big automotive, telecom and consumer product companies - rarely place media schedules on even the biggest of three cable TV news networks.

Moving to a paywall, similar to a subscription streaming model, can be tough - with the possibility that loyal users may depart, which could in turn hurt ad revenue.

"Open internet" had $35 billion in estimated ad spend in 2023, with "walled gardens" at $95 billion. Does The Trade Desk have growing influence for change?