The company was surprised to discover that 50% of the 95 million global customers now subscribing to the Disney+ streamer are households without kids.
Some analysts believe rural areas could be a possible improving ground for DirecTV.
Ease of media consumption seems to favor the "cooler" media: listening and looking. And that includes podcasts.
With cord cutting, it could mean giving consumers the flexibility to decide which TV networks they stream.
ViacomCBS is sending certified hits to Paramount+ for its March 4 launch: "Frasier," "60 Minutes Plus," "Ray Donovan," "Rugrats" and "Star Trek."
In a broader digital world, new entertainment usage and valuation measures are needed to determine popularity, interest and advertising worth.
If $5.6 billion in rights fees could -- in theory -- double to $10 billion, can TV networks still make money?
CTV deal-making can remove the shackles of the crucial legacy "base" of CPM pricing that brand advertisers use as a key metric.
Maybe the social network is seeing what's coming -- major deregulation.
Big-brand TV advertisers are now more likely to go to a TV network-owned streaming platform.