Specific effects and location are major price factors for shows such as "Lord of the Rings," which count on high engagement.
Decades of viewership erosion already had TV marketers questioning what and where to turn to supplement added reach of potential consumers.
With the influx of sports betting/gaming growing in conjunction with content on traditional sports channels, commentary and sports reporting are poised to change.
A new report says "negative emotional language" can result in lower conversions among many industries.
That streaming trend is surely a big part of the possible motivation for marketers to move.
Sony isn't like other big legacy TV-movie production companies. It doesn't own a major U.S. TV network.
Broadcast and cable TV erosion is accelerating -- at least via traditional measures. There are also far fewer prime-time original shows than a year ago.
It's not just the virus. It's also the issue of human rights in China for 2022.
The movie not only scored well at the opening weekend box-office -- $48.5 million -- but also recorded the top share of all streaming movies: 8.1%.
Traditional media, especially those companies with TV stations and cable operations, have decades of experience around regulation.