Some believe the next big TV innovation might actually be Amazon -- especially when it comes to grabbing more digital and TV advertising revenue.

New, cheaper TV packages of networks -- the ones that cost $20 to $45 a month -- are coming. That means many networks will be left out -- especially cable networks. Will a big cable network merger gain leverage? Maybe not.

Can ad-supported TV programs offer any of the same evidence for growth of "Game of Thrones" -- especially for a TV series entering its seventh season? Not exactly.

Virtually all of network TV has had trouble producing successful TV shows from alternate sources -- whether as revivals of older TV shows, longtime franchise films or material from the internet.

Analysts now say upfront revenue volume for the four major broadcast networks could grow 3% to 4% to around $9.2 billion -- all this after a 4% gain a year ago.

For a long time, we have heard euphoric descriptions about the new TV advertising world -- call it advanced, addressable, targeted, or otherwise. If fully realized, all this could easily place higher value on traditional TV programming content.

The new, proposed ATSC 3.0 standard can deliver up to five times the amount of data as the existing digital broadcast standard. For the consumer, it will offer "lower costs than conventional wireless systems."

Seek out something surefire that's stood the test of time. But don't be a snowflake about spoilers. And here's other tips on how to make the most of TV gems:

New types of cable-like TV networks for OTT services are coming from traditional TV network creators -- not only in restructuring older fringe cable networks, but developing new cable channels.

While the advent of TV has been largely positive for transparency and accountability in civic life, it has recently adopted a much more sinister quality: polarization. And sometimes, that polarity turns violent.