Some brand executives have told ad agencies they are afraid of alienating customers or drawing the wrath of a Trump tweet.
Previously, Netflix counted viewing as a subscribing household watching 70% of a TV show or movie. What does this new measure mean for Netflix? Higher numbers, of course.
Analysts now worry the average $10 price per movie is getting to a consumer-sensitive level. Whereas, premium subscription services are cheaper: Netflix's basic plan is $8.99, Disney+ is $6.99 and Apple TV+ is $4.99.
Monikers may be passe. Companies just include a symbol, character or punctuation, as in Disney+ and Apple TV+.
Prime-time ad scarcity is something traditional TV knows well. Reports suggest Amazon is promising a $40 CPM deal for publishers that commit.
California became the first state to pass a law that overrode the NCAA, granting college athletes the right to paid endorsement deals and agents. Ohio, Colorado, Florida and Illinois may follow.
Two different TV commercials are selling the same product -- do viewers notice?
TV executive Barry Diller warns that acute pressure on the creative community will reduce quality.
NBCUniversal is essentially trying to re-invent the broadcast network wheel -- as a streaming TV wheel.
At CES, there were ongoing concerns over data piracy -- that more AI-decision-making algorithms will skew even more marketing efforts. Or worse.