Will TV marketers and TV programming execs need to make major changes for 18-year-olds -- the next generation of major TV users?

For consumers, the hardest part in deciding on a pay TV service -- legacy or virtual -- is comparing different network/app packages. And the FCC wants to change that.

Look out, sports TV-focused networks and streaming platforms -- sports rights are still valuable. And you know what that means: open your wallets.

Fox News Media wants us to know that 40% of its overall viewing comes from non-news content. That could be a good thing for advertisers looking to get audiences they don't normally get.

Analysts now say Netflix may continue to see modest gains for its ad/media product, and much of its new and/or transitioning business to an ad-supported platform will achieve modest levels.

YouTube TV has become one of the priciest virtual pay TV providers. Although many say virtuals can be cheaper than traditional TV, they can also be more expensive, depending on the specific channels.

Consumers seem to want shorter TV series -- to move on to the next must-see thing. Blame the lure of so-called "peak TV" if you must.

If Diamond Sports continues to go south, there's a plan by MLB to stream games for free to consumers. That is a tempting idea -- for the long term.

How can we resolve local TV stations' "core" advertising challenges? How about packaging all advertising TV platforms into one big bundle?

Networks say affiliates have a choice: let networks negotiate carriage/retransmission deals or go on their own, which means less negotiating power that networks can bring.