Some 15% of advertisers are now including addressable TV regularly in their buys -- while 35% have tried it. To some, this indicates a technology moving beyond its infancy.
How does this affect traditional TV companies starting up premium video OTT services?
Entertainment consumers will be looking for easier ways to find the shows and services they want -- on any platform.
Hudson MX, the new local TV automated-buying platform, says $2 billion went through its system Buyer Assist, in the first months of 2019.
We have lots of evidence -- in theory -- that TV networks can connect with viewers, tangentially, when it comes to secondary "tracking."
Why not just offer entire episodes of TV shows lasting that long?
The Disney name carries brand weight. Do NBCUniversal or WarnerMedia carry the same gravitas for new OTT services?
Concerns about media tech companies with monopolistic tendencies are now reaching a boiling point, as Congressional inquiries heat up.
It's the time of year when veteran TV producers of cancelled shows look for a lifeline elsewhere.
It may take over sponsorship of Bryant Park Movie Night -- but can the streamer ever replace the HBO Dance?