by Wayne Friedman on Feb 13, 8:46 AM
YouTube keeps rising in usage - now representing 11.1% of all total TV viewing time, according to Nielsen metrics.
by Wayne Friedman on Feb 12, 8:00 AM
Roku's substantial market share of U.S. streaming devices could give Disney an immediate connection with a big user base - nearly 85.5 million monthly active users, with valuable user data.
by Wayne Friedman on Feb 11, 8:00 AM
Super Bowl messages like those of T-Mobile/Starlink and Google Pixel, OpenAI and Salesforce had viewers a bit more interested in "practical tech" this year, according to EDO Ad EnGage.
by Wayne Friedman on Feb 10, 9:07 AM
News and sports continue to dominate linear TV channels. But it looks like news will increasingly experience trouble going forward.
by Wayne Friedman on Feb 7, 8:00 AM
Tegna is ending its Verify fact-checking group, laying off around 18 journalists, producers, researchers and other staff.
by Wayne Friedman on Feb 6, 10:05 AM
Will the Super Bowl see another viewing record? The betting line may provide a clue.The betting handle across all legal/regulated U.S. markets is projected to grow more than 15% to a record $1.4 billion in legal wagers, according to the American Gaming Association.
by Wayne Friedman on Feb 5, 8:00 AM
How much would that be? About $15 billion to $20 billion, Mark Cuban guesses.
by Wayne Friedman on Feb 4, 8:49 AM
Emarketer estimates that pharma TV advertising represents 8% ($4.6 billion) of the $60 billion spent on TV advertising per year.
by Wayne Friedman on Feb 3, 8:00 AM
FCC Chairman Brendan Carr did not offer examples of what might be in violation. But we can assume he believes some"'underwriting" messages have been expanding and moving into the area of "commercial" content. The presumption is that if they are deemed 'commercials', then the U.S. taxpayers shouldn't be helping support NPR and PBS as commercial-free non-profit operations.
by Wayne Friedman on Jan 31, 8:00 AM
Last year's Super Bowl Advertising Benchmark Index showed the average ad-effectiveness score for all Super Bowl '24 ads hit a 97 index - below the 100 ABX Index for in-game ads.