Netflix is way ahead of rival entertainment concerns -- especially now with 60 million U.S. subscribers -- when it comes direct-to-consumer (DTC) home video
Trump's public speaking -- the rallies, the interviews with some networks -- is having middling effect. Marketing execs would say telling the flock "finish the wall" is a big reach in the credibility department.
Consumer reviews mean more consumer engagement -- and are a lure for advertisers. Perhaps TV networks could consider this.
TV carriage issues, including blackouts, continue to plague the business. But is all this news fading?
There is a certain level of "melding" between many marketing areas -- for example, among small-screen TV and big-screen theatrical practices, says Steve Kazanjian, president/chief executive officer of Promax.
Despite media content bumps on the road, advertising will still be a big deal. Recent moves at the likes of AT&T, Amazon and NBCUniversal might show us that.
The biggest beneficiary of messaging during the game was CBS itself. Its efforts are part of a growing trend for network promo time during the big game.
In a world of cord-cutting and ever-expanding OTT platforms, consumers may want the "nuanced" approach -- building their own virtual pay TV portal.
Nielsen and other third-party measurement companies have had a tough time accounting for all digital TV messaging -- when it comes to installing software onto OTT platforms.
Whatever the process, there is a need to have third-party metrics in addition to other first-party data -- whether panel-based, census-based or otherwise.