MTV is looking for a kinder side of the TV world. Those biting reality shows? Maybe all that's history -- MTV wants to start another trend, taking off from "Real World," which ushered in the current genre of reality TV in the early 1990s.
Reset prices for the upfront? That's supposedly what Procter & Gamble and other marketers want to do. But the odds are not in their favor -- any more than my IRA mutual funds will be reset to the levels back to what they were in March.
Growing TV stations and networks will do the unusual to lift advertising sales. WADL, in the Detroit DMA, allegedly wrote a check for $1.5 million last April to Petry Media's Blair Television sales rep division, with a promise that WADL would get more than that from big national spot sales revenues. Since October 2007, when the agreement was signed, WADL says only $253,000 has been booked by Blair -- well below its supposed guarantee. WADL admits it is atypical for a TV station to write a check to a rep firm -- let alone to pay an upfront fee of …
In the face of an almost certain bad TV economy continuing well into 2009, the CBS network has had one strong season -- relatively speaking, considering the writers' strike of a year ago and the network' series of misfires from a year ago like "Viva Laughlin" -- and considering where traditional live TV viewing has been headed overall.
The TV economy must really be in a bad way. I hear they just put "Idol" on hiatus. Make that "Canadian Idol." The north-of-the-border version of the big U.S. hit is taking a break -- "resting," according to its Canadian TV network and rights holder, CTV -- because of a poor TV advertising econom.
It's not about slow-moving show business -- it's about the actual footwear. A quickly produced MSNBC cable network promo yielded this: "What will Bush's legacy be in Iraq? Has the other shoe dropped?" Is this making light of that very serious war on the other side of the world -- or just an honest TV marketing attempt to bring in viewers? The answer has yet to be determined.
Take the emotion and quality out of the equation. Breaking even on network television has never been about stuff you can't research, measure, or amortize.
Television is a big testing ground for marketers. But what is the test for a new TV program? According to Mort Marcus, co-president of Debmar-Mercury, stations and programmers can save a lot of money and time by testing in perhaps limited station deals.
Jay Leno's move to 10 p.m. has opened up many questions -- about advertisers, scripted TV writers, and programming scheduling. But what about NBC's marketing to the viewer?
What's going on with football this season? NFL says it is cutting back staff, media executives report inventory is available for many big national NFL games, and, yes, the Arena Football League -- the developmental league of the NFL -- has reportedly cancelled its 2009 season.