Reality TV shows are great for business -- producers and TV networks. But you need successful inventory to survive.
At the same time Viacom has been looking to sell a piece of its prized Paramount Pictures asset, Comcast's NBCUniversal had been mulling the idea of buying up DreamWorks Animation. Comcast bit.
The phrase "If you like this, you may want to try this," may be not as specific as some would like for the TV world. New subscription video services have other approaches.
Your future TV/digital currency is still a year or two away. What will traditional media, new digital media, and marketers do until then? Cobbling together different metrics seems to be the only way.
March's TV lambs and lions had their day. Standard Media Index says broadcast TV networks witnessed an eye-popping 48% increase in March's near-term scatter national TV dollars, versus the same month a year ago. During the same month, national cable TV was down 14%.
TV networks and distributors keep on playing a game of waiting for their partners to blink when re-upping carriage deals. It never happens. Deals get done. But someday soon, some company will just shut their eyes, and take the big leap, letting the TV ecosystem have its transformation moment.
Are you already tiring of virtual reality stuff? Time to move on to holography. Dancing and talking images in front of your bare eyes will be the new thing. Or perhaps just the latest thing that might go nowhere?
Looking for the new cable TV model, Amazon thinks it has the answer: Start up a group of video apps, similar to a traditional TV network group owning several cable TV channels. Amazon's premium digital video business will offer up a "suite" of apps -- versus the single app Netflix currently offers.
Led Zeppelin stole from the '60s group Spirit? And did "The Voice" steal from "American Idol"?
What will a two-and-a-half-inch square patch of advertising on the NBA basketball player uniform look like on a TV screen? Well, if it's a really big TV screen, guess we'll all be headed to Taco Bell during half time.