When it comes to the landmark Walt Disney/iTunes deal, ABC affiliates may have just thrown up their hands with a "what can I do?" attitude. Not so for the actors' guilds.
Even in the worst of times, a network paying dearly for the Olympics broadcast could always count on good promotion for its prime-time shows. That may not be the case any more.
Perhaps Simon Cowell, Paula Abdul, and Randy Jackson should be on the box of Wheaties after these Winter Olympics are over. Considering the damage "American Idol" has inflicted on NBC's Olympics, the hosts of "Idol" would all be contenders for big marketing sponsorship deals.
Mark Burnett may have come up with the ultimate version of any reality show series: fire the host on-air. At least that's the way Martha Stewart tells it.
All Academy of Motion Picture Arts & Sciences' executives are at their marketing battle stations, guns loaded, for the upcoming Oscar broadcast.
Indecency complaints are on the rise again. Not necessarily indecency itself--just the complaints.
NBC doesn't want the help of strangers--especially strangers who want to help promote its shows. Such is the case with YouTube.com, which offered up a free download of a short "Saturday Night Live" sketch.
For fast-moving corporate raiders in the fast-changing world-media conglomerates, it's hard to know when to put it into neutral.
The CW's surprise announcement last month has cut down many in the crossfire. Now more collateral damage can be found: financial executives at Granite Broadcasting have decided to bite the bullet, pulling a $180 million deal to sell two WB affiliates, KBWB in San Francisco and WDWB in Detroit, to AM Media.
In the crazy land of media moguls and big media and TV companies, there is always a major player who is never happy, always dramatic, and ready to make a scene--metaphorically speaking.