Looks like college athletes in future will get paid for their likenesses on TV screens -- for video games. What about for regular football games, as well as for promoting the selling of cookies, skin cream and sports nutrition drinks? Sounds like an easy score.
Netflix might want to become, in part, a cable network. HBO might want to become, in part, a broadband service. Trading places? Not quite.
If you can't beat TV networks, you can always join them -- if they are desperate enough. Plenty of digital media conferences talk about what digital can do for marketers. But the real, bottom line seems to be more about one question: How can I take money from TV budgets and put it into my company's pocket? Facebook, YouTube and others believe that growing online video usage will mean a greater share of digital media ad dollars. Twitter apparently has a better idea with its "Amplify" branded partnership program.
What if networks were in the "free-pilot" business? The online business can essentially offer "free pilots" with entire episodes made for as little as $500 apiece -- or as high as $125,000 for six to eight episodes.
NBC Universal's Esquire Network, launched on Monday, says it is "a television network 80 years in the making." That's good news, since by anyone's estimate TV is about 86 years old, dating from the time Philo Farnsworth transmitted some images from his San Francisco laboratory. Turns out that the network is referring to when Esquire magazine started in October 1933. That "gentlemen's" magazine, which existed before Playboy, was, at times, an edgy publication, and yes, full of nice pictures of ladies in provocative states of dress.
For all the money you think big TV broadcast networks make -- nothing compares to big and special one-time, one-day TV events to pull in the really big dollars.
While broadcast gets 35% of all TV audiences, it only gets 7% of "programming" fees -- just $2.6 billion of an estimated $13 billion. We know these as "retrans fees," and it was the essential compliant CBS voiced in August over its battle with Time Warner Cable.
For Netflix viewers, watching a season worth of episodes of a TV series in a weekend is no problem. For AMC viewers, watching a season worth of episodes of a TV series in two years also doesn't appear to be a problem.
Unlike theatrical box office data, there isn't any uniform system where weekend results are released during the weekend, per day -- or more traditionally on Monday. TV agents and others executive says this data is important to clients -- and for giving entertainment consumers what they want.
If you didn't know anything about the intricacies of road cycling this past Saturday while watching Universal Sports coverage of the three-week race, the Vuelta a Espana, that would have be perfect.