Amazon's Fire TV platform will now allow publishers to have direct access to third-party media-buying programmatic platforms -- similar to what Roku has done.
Major TV network groups continue to be adamant about controlling all their national linear TV advertising inventory.
When a Fox News poll showed Trump losing to VP Joe Biden, he took to Twitter.
The company describes the new launch as a "thin client broadband TV service" that will beta launch in a few markets this summer.
Though ad-supported streaming platforms contribute to fractionalized media viewership and consumption, it's good for marketers.
Should different theatrical movies have different price points? A few theatrical film executives believe so. Maybe the same should be true for TV shows.
Many might look at traditional TV's current schedule -- especially prime time -- to gauge some value. But with Netflix, everything is on-demand, with full seaons available immediately.
TV networks complain about media measurement from Nielsen and others, especially when it comes to finding easy access to cross-platform metrics.
Those nasty corporate battle headlines are here -- just not the TV dramas consumers are looking for.
To many consumers, advertising support just means a way to keep subscription prices down. For Netflix and HBO, content is king.