by Wayne Friedman on Feb 28, 8:44 AM
In a deposition in the defamation case brought on Fox News Channel by Dominion Voting Systems, Fox Chairman Rupert Murdoch said: "Some of our commentators were endorsing it."
by Wayne Friedman on Feb 27, 8:00 AM
Why pirate something when the cost on streaming platforms is relatively cheap, with the rise of multiple premium streamers with thousands of hours of new and library content?
by Joe Mandese on Feb 24, 9:42 AM
As Nielsen celebrates its centennial, the richest part of its history, and potentially the future for its private-equity owners, may not be its audience measurement, but the patents it owns.
by Wayne Friedman on Feb 23, 12:00 AM
Paramount Global offers a clearer picture of what legacy TV-based companies are up against in the streaming world.
by Wayne Friedman on Feb 22, 10:09 AM
Even with ever more scarce linear impressions, brand marketers are still focused on reach, so will continue to pursue linear. That means upfront wheeling and dealing.
by Joe Mandese on Feb 21, 10:55 AM
If you're confused, you're not alone. But whatever it is, Nielsen says it's here effective today, and has something to do "with a new era of clarity."
by Wayne Friedman on Feb 20, 11:57 AM
While sports has received a lot of attention in terms of value from TV platforms, sports consumers might become more efficient with their usage in the future.
by Joe Mandese on Feb 17, 9:21 AM
The truth is, I haven't watched linear TV for three years, but my local cable operator wouldn't let me cut it from my broadband package. There's a lesson here for marketers of streaming services too.
by Joe Mandese on Feb 16, 1:27 PM
One of the stories buried in the deluge of announcements unveiled at NBCU's One23 last week is just how much of a "platform" NBCU has evolved into. Keep reading if you want to "check" that out.
by Joe Mandese on Feb 15, 4:09 PM
Apple Music beat Pepsi at least in terms of sponsorship value generated, according to a just-released analysis of the two halftime show sponsorship deals.