YouTube's Q1 2022 ad revenue grew a weaker-than-expected 14% to $6.9 billion versus Q1 a year ago. (It was supposed to rise 25% to $7.5 billion).

For the fifth straight month, in March video-game industry sales slipped year-over-year in business --- down 15%, according to the NPD Group -- to $4.9 billion.

Twitter pulls in around $5 billion in ad spending per year. Who might benefit more directly from these abandoned dollars? TV networks.

For TV news wannabe streamers, there are different scenarios here, complicated by the existing issue that TV news content is still essentially live and linear. And that's the rub.

Now the hard work begins for Netflix -- for an advertising option.

A study released by MoffettNathanson Research and produced by HarrisX says the second-biggest reason to leave pay TV is that "all the shows I currently watch are available on streaming services."

Shimmel says the industry has faced challenges "trying to forecast, using a Nielsen data set and Nielsen panel size that was too small to reflect the fragmentation of the industry."

Turning the sound off during commercials has been my thing for some time. When that happens, it always seems to alter the messaging coming in my direction.

Three months ago, overall media inflation was projected to lag consumer price inflation. But perhaps not for TV. This year, we know the other side of the story.

The "bad guy" image of Ukraine is still being broadcast on state-owned Russian TV shows. But the real news that this is fake comes via U.S. TV networks -- part of a widespread effort by the U.S. to reveal top intelligence information that in years past governments looked to keep close to their vest.