• McCann Research Drives New ANA Talent Recruitment Effort
    The ANA has unveiled a new campaign to help persuade college kids there's a future for them in the world of advertising and marketing.
  • Kantar's BrandZ: Good Luck Taking On Netflix In Streaming Game
    That's the conclusion of BrandZ consumer research, as a bevy of would-be streaming competitors enter the fray.
  • Sadoun Tells Employees Organic Growth Is A Must For 2020
    Sadoun praised employees for reeling in lots of new business this year, and said he's expecting "everyone to deliver" on the organic growth front in an internal memo.
  • Havas' Triptk Opens NYC Branding, Design Practice
    Design veteran Daniel Arenas has been tapped to lead the new operation, which follows a year of significant growth at brand consultancy Triptk and the addition of new clients, including T-Mobile and The Cronos Group.
  • More Consolidation At WPP
    Word is that WPP is finalizing plans to merge several of its digital agencies into Wunderman Thompson, including Mirum, iStrategyLabs and Possible.
  • Austin Digital Agency T3 Sold To LRW Group
    It's the start of a new era at T3, whose founder Gay Gaddis is stepping down as CEO as the shop changes hands. Her son Ben, who has been president since 2016 will succeed her.
  • R/GA, IPG Partner On New Startup Studio Focused on Data Management
    The initiative, launching in December and called the RG/A Data Venture Studio, will offer companies the opportunity to conduct pilot tests with startups in areas such as data security, privacy and traceability.
  • Posting With Purpose: The Rise Of Influencer Advocacy
    Influencer-marketing company Whalar has issued a report looking at trends in the sector as we head into 2020. The top trend: the use of influencer platforms to promote causes and drive change.
  • Sorrell's S4 Reports Another Strong Quarter
    Revenue was up more than 50% to GBP56.6 million ($73 million) and organic growth increased by 48% in the third quarter.
  • Will Podcasts Be The Next $1 Billion Media Market?
    The answer is yes, according to Forrester, which predicts the medium "could easily top $1 billion," by the end of 2020.
« Previous Entries