Treat the event "as a 5 to 6 quarter journey, not a 12 week sprint," suggested ID Comms CEO Tom Denford. Which pretty much means starting now.

Nearly 3/4 of Gen Z and over half of millennials say finances have caused them to delay at least one major life milestone, according to a study for Northwestern Mutual.

The firm spends upwards of $600 million annually on media, according to agency research firm COMvergence.

Reasons vary, but for many it's financial or avoiding big, alcohol-focused gatherings, according to new research from Stagwell's The Harris Poll and Allison Worldwide.

PETA is using a court ruling in ads to push its agenda for a vegan diet. The group placed a giant ad in Times Square NYC.

According to the research, traditional sports fandom was founded on team loyalty and was inherited. But today's younger audiences are taking a different path.

Job loss and power usage are primary dangers of AI, according to the July Harvard Caps / Harris Poll. Most say stronger safeguards are needed.

A whopping 95% of Americans believe the U.S. is suffering from a so-called "affordability crisis."

Stagwell's National Research Group finds most AI users don't really know what it is or what its potential is beyond basic search.

The former executive, Di Fei, is appealing the sentence. Several other former WPP employees received shorter sentences for their part in the scheme.