• DAN's Merkle Expands UX Capabilities With Filter Acquisition
    Filter works with big-league package goods and enterprise tech clients providing embedded teams and on-site agencies fully outsourced solutions.
  • Sprinklr Selects VMLY&R For Digital AOR Duties
    The agency is tasked with leading a brand repositioning for the client that works with 1,500 brands, including major ones like McDonald's, Microsoft and Nike.
  • Olay Wants You To Go To The Super Bowl (And Watch Its In-Game Ad If You Don't)
    The P&G skincare line is running its first ad in the Super Bowl and giving away two tickets to this year's game, via a contest on its "Skin Advisor" platform.
  • IPG's Mediabrands Braces For Layoffs
    With the loss of Fiat Chrysler, announced in December, the company has given notice, per U.S. Labor Department regulations, that 200-plus positions related to the account will be eliminated.
  • WFA Adds New Global Media Board To Foster Change
    P&G's Gerry D'Angelo has been appointed co-chair of the board, which is tasked with pushing for industry adoption of its "Global Media Charter." The board will also help shape the group's broader media policy.
  • Isobar To Lead Zwilling's Digital Transformation
    The assignment is global and follows the agency's recent launch of a new commerce platform for the brand in the U.S.
  • Calling All 'Big-Hearted, Age-Defying, Lives-Life-To-The-Fullest And Brings-Out-The-Best-In-Everyone' Grandmas
    If you think you're the whole package, grandma-wise, GE Appliances wants to hear from you.
  • Cannes Lions Gives Back With Donation To SDL Grand Prix Winner
    The "Palau Pledge" campaign was a big winner at last year's festival, and the Lions organization is providing a large donation that will help keep the effort going.
  • What's Your Favorite GEICO Ad?
    That's the question The Martin Agency asks in a new campaign for its longtime client.
  • Publicis Groupe Agencies Score Big In New Biz Development
    Three Publicis Groupe agencies rank in the top-five globally on R3 Worldwide's latest new business tally among creative shops.
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