Both companies said that clients would benefit from the merger of U.S. operations, citing collaborative work the firms did on a recent UK campaign for Converse called "Create Next."
Under the agreement, technology and other assets will be shared with the goal of developing metaverse-based services for clients.
Sorrell said that events and circumstances have developed to create a "perfect storm" that will dampen the "strong bounce-back previously expected this year and over the horizon in 2023 the clouds look even darker."
The New York Times Magazine took home the most ADC Gold Cubes this year, winning nine for eight different entries, including two for "The Puzzle of Asian American Identity". Leo Burnett Chicago was close behind with eight Golds
Advanced and the UK-based agency have been haggling since the beginning of the year over the value of the agency. Today the suitor revealed an offer to shareholders that the agency's independent directors labeled "hostile" and "derisory" and almost immediately rejected. .
The tool was created in partnership with Crisp, an open retail data platform, to help marketers quickly adjust their media spend to product availability.
In the last couple of months the has added cosmetics brand Lush and broke into the travel vertical with the addition of tour packager Condor. And most recently the agency won the AOR media account for regional healthcare system Providence.
The fully remote unit is designed to provide clients with best talent and fresh thinking and approaches from around the world.
Co-founders and CCOs Dhaval Bhatt and Joel Holtby launched the Toronto-based creative shop with President and Partner Niki Sahni.
The travel issue was put in the spotlight by last week's news that the U.S. Supreme Court has drafted a decision to overturn Roe v Wade.