"Brands may move from agency to agency... but to win over the people who buy their products... external partners are imperative," she wrote.
Sound familiar? That's right, Publicis Groupe did it in 2017 for a year. But the MDC agency is suggesting a longer-term proposition and is encouraging other agencies to join it by entering the "Quitty Awards."
The contretemps boiled over this week after reports that DDB hired Ted Royer to work on the agency's Volkswagen pitch.
Which makes sense right? Isn't that the first law of branding? Having a name you can pronounce? If not, it should be.
Omnicom CEO John Wren told investors and analysts today on an earnings call that its media agency Hearts & Science is "in the process" of adding the consolidated WarnerMedia business, which includes the Turner Networks, HBO and Warner Bros.
According to research from M&A and fundraising advisor Results International, there were 237 M&A deals completed in the marketing/communications sector in the third quarter, making it the most active quarter since Q4 2016.
The agencies in the collective, including Phelps, have reorganized into a single entity that has been dubbed 9thWonder.
The trade group says it wants to put on more meaningful "action-oriented" events.
Confirmation came from the ANA, which disseminated a letter to members confirming that the FBI was seeking cooperation with the probe.
Consultant Clear unveils its inaugural "Experience Gap" survey ranking 225 brands on how well their promises align with consumer experience.