• The Tie Between Fried Chicken Lovers And The Wellness Category
    Just in time for the KFC review, Helixa finds those with an affinity for KFC on social media also over-index for beauty, wellness category.
  • Ogilvy Is The Most Creative Agency Network In The World, According To WARC
    The organization has released the results of its annual WARC Creative 100 ranking of the most creative agencies, networks and campaigns in the world.
  • Interpublic Named To Dow Jones' NA Sustainability Index
    The Index is a widely acknowledged standard for measuring corporate environmental, social and governance (ESG) progress. It recognizes the top 20% of sustainability performers among the 600 largest U.S. and Canadian companies in the S&P Global Broad Market Index.
  • Stagwell Setting Up Singapore Office
    The office is being led by Randy Duax, who previously served as Stagwell's svp/executive recruitment and held roles at WPP in Asia.
  • Black Shop Friday Expands With Target Partnership And 25% Boost In Store Participation
    Target will provide additional media support and training opportunities to diverse businesses in Chicago. Over 700 businesses are participating this year, up 25% versus 2020..
  • U. Of TexasTo Retain Stan Richards Name On Its Ad School
    Richards created a firestorm last October when word surfaced that during an internal meeting at his namesake ad agency he called proposed creative work for then client Motel 6 "too Black."
  • Zenith: Travel Category Ad Spend Finally On The Road To Recovery
    While the pandemic still rages in different parts of the country and the world, Zenith has a new travel ad spend forecast that predicts a huge growth spurt in the category.
  • ANA Finds Its Membership 'More Diverse Than Ever'
    A new report from the Association of National Advertisers and its Alliance for Inclusive and Multicultural Marketing, finds the overall ethnic skew of the U.S. marketing industry -- as measured by analyses of ANA members -- is 30.8%.
  • Manulife Consolidates Global Creative And Media Ad Duties With Dentsu
    Dentsu previously handled some creative and media chores for Manulife in Asia and will form a dedicated unit to service the expanded account.
  • Arizona Coyotes Bring Inclusivity To Hockey In Latest Rebrand
    The community-focused, culture-driven rebrand celebrates diversity in a fresh approach that the NHL has not seen before, according to the agency behind it, MullenLowe.
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