It's been a frenetic week on the new business front with lots of review activity, both launched and finalized. The latest reviewer: Royal Dutch Shell, for both creative and media assignments.
According to an analysis by R3, consultants such as Accenture and Deloitte invested $1.2 billion in agency acquisitions in 2017, a 134% increase over 2016. By contrast, investments by agency holding groups including WPP, Dentsu, Omnicom, Interpublic and Publicis declined by 46% to $1.8 billion.
At least that's the claim in "The Unchangers" commercial celebrating the Big Mac's 50th birthday. Yep, it's made exactly the same way now as it was 50 years ago when it made its debut.
It's the second recent deal between a marketing organization and a comedy troupe.
Squarespace, the company that helps customers create websites and domains, is back in the Super Bowl for the fifth straight time.
Tostitos, the PepsiCo chip maker, was a fixture in Super Bowl ads until a couple of years ago. But it is taking a different tack this year, offering a site for SB party throwers to create customized invitations.
The new unit might have been thought of as a UX (user experience) team not long ago. But that term is so 2017 in today's constantly connected world of consumers and brands, according to the agency.
Platforms are key to media agency success going forward and Wavemaker has hired a Publicis Media veteran to manage them at the recently formed GroupM agency Wavemaker.
Well here's a clever idea: Team up with an improv group to generate fresh ideas and new creative approaches for brands. The new venture is called Brandstage.
A new report from Wunderman and Penn Schoen Berland finds a wide gap between companies' abilities to identify the many challenges of digital transformation and their capacity to adopt and benefit from technology and creative investments in their sales and marketing operations.