The media planning Grand Prix was for work on an integrated Tesco campaign, "Food Love Stories." Campaigns for P&G's Gillette in Israel added two Silver Lions and a Bronze Lion. The agency also received eight shortlist nominations.
It went to Xbox and McCann London among others and was awarded Wednesday night in Cannes. An awesome VR-enhanced music video won the digital craft Grand Prix.
Yep, that's their Plan A, with the intention to deliver strategic and creative brand marketing services at scale.
I was watching a live stream of the Cannes Lions awards ceremony Monday and for a minute I thought I was tuned in to the Cannes Film Festival.
Unless, of course, he gets a last-minute case of cold feet, but let's face it -- that's never been his M.O.
The Federal Bureau of Investigation may be looking into shady media trading practices that might run afoul of the law.
Ah, the many faces of Cannes. Awards. Inspiring talks. Wildly overpriced meals and other things. I remember paying more than $15 one year for a deck of playing cards. What can I say — this was back in the pre-euro days and the franc seemed like Monopoly money. (Right, math isn’t my strongest suit.) The playing cards? That’s another story. Anyway, the festival in some respects is also party central. Lots of companies in attendance throw parties, after parties and even after-after parties. And of course, some of the bars attract attendees (as well as local devotees of the Cannes ...
Some of the details are sordid, but not that uncommon in the rarefied world of high-flying egomaniacal business leaders.
That's right, a unit of the ANA presented an award to the 4As. Consider it an olive branch of sorts.
And on the company's dime? Ex-WPP Chief Sorrell has denied the reports, which broke over the weekend on The Wall Street Journal and Daily Mail websites.