It seems like just yesterday that KSL Media filed for bankruptcy. It was six years ago, if you can believe it. Now there are signs the case may be winding down.
It seems a bit outside the scope of an agency's purview, but then again, agencies these days are expanding their offerings in ways unimaginable just a short time ago. Some are actually making products, so they can learn firsthand what clients go through when they launch a new brand.
The WPP chief also addressed previous reports that WPP would not compete in Accenture-led agency reviews, due to the inherent conflict of interest.
Digital content firm MediaMonks is merging with IMA, the Amsterdam-based influencer-marketing company that was founded in 2010. MM is also based in Amsterdam.
He told Fox News the paper "caved" big time and that it will haunt the publication for some time to come. Yeah, it's silly season.
NRA member David Dell'Aquila contends the organization misstated in solicitation materials how it intended to spend money from fund-raising efforts.
In Japan, organic revenue fell 2.1% in the first half, partly due to a decrease in traditional media spending in the market. Organic revenue at Dentsu Aegis Network was down 1% for the half, although the Americas region fared better with 1.5% growth during the period.
Marketers and Adland have a certain degree of economic leverage to help curb gun violence even if Congress won't.
The latest additions include Liz Valentine, CEO-cofounder of Portland, OR-based WPP digital agency Swift, who has been promoted to CEO WT West. The network also hired a Chief Growth Officer, Melissa Dorko, while Carrie Philpott has been tapped to run Atlanta operations.
That's according to ad tracker COMvergence, which found a 69% drop in M&A activity among holding companies and consultancies between the first half of 2019 and the comparable period three years ago.