• MTA Yucks It Up In New OOH Campaign
    Comedy Central and New York's Metropolitan Transit Authority yesterday unveiled a campaign to promote CC's upcoming new show "Awkawfina Is Nora From Queens." It was executed via a partnership between Outfront Media, the OOH advertising rep for the MTA, and agency Posterscope.
  • Is Publicis Groupe About To Restructure (Again)?
    A published report says the firm is in a state of disarray and may soon announce another restructuring. That could see Publicis Media folded into another division at the company.
  • WT Intelligence: Positivity is In, Nihilism Out In 2020
    Wunderman Thompson Intelligence is out with its 2020 Trends report, which explores 100 trends to watch for in the coming year across various sectors.
  • Alex Bogusky Reengineers His Role At CPB
    The creative wunderkind rejoined the company 18 months ago after an eight-year hiatus from the agency, which he helped put on the map.
  • Omnicom's TPN Bolsters C-Suite
    Omnicom's commerce agency TPN has plans to expand its footprint globally and has promoted two executives to help achieve that goal.
  • Wongdoody Expands In NYC
    The agency, acquired by Indian IT giant Infosys in 2018, has relocated to larger digs in the downtown section of the city to service a growing roster of clients.
  • Mark Penn's Stagwell Group Creates Central Marketing Team
    Penn, who last year invested $100 million in MDC Partners and became its CEO, said that after four years of building the Stagwell portfolio of specialists, "now is the time to build the team that can meld all the pieces that we've gathered and bring them to market."
  • Another Agency Buys Itself Back From IPG
    Atlanta-based Fitzgerald & Co. was acquired by Interpublic in 1998 and is once again independent. Clients include Coca-Cola Co., MedExpress and French's.
  • S'well Gets Marketing Makeover With First Global Campaign
    The aim (and tagline) of the campaign is to inspire consumers to find "more ways to use less."
  • Omnicom's One & All Taps Wong For President's Role
    Wong most recently served as president of Los Angeles-based Midnight Oil and earlier held roles in several high-profile shops, including McCann, Grey Group, Ogilvy and DDB.
« Previous Entries