In the new report, Carat is ranked second followed by Mediabrands' UM in third place. Rounding out the top five are GroupM's Mediacom and Interpublic's Initiative respectively.
By region Europe and North America were the biggest contributors with growth of 18.4% and 15.5% respectively.
Publicis Groupe was the first holding company to participate in the alpha tests for this product, helping to shape the offering for its clients.
It's designed to help CMOs and others develop programs, products and campaigns related to global issues, such as racial and gender equity, sustainability, climate change and social welfare.
That's not to be confused with "social commerce" which the report, from Publicis, TikTok and Warc, describes as the fast-growing retail opportunities presented by social media. Community Commerce is a more organic, creator-driven type of marketing.
While results vary by market, a WFA study has found that discrimination in the industry on the basis of age and family status is a global issue. Thirty-six per cent of respondents agreed that age can hinder one's career while 40% of women agreed that family status can hinder one's career.
In a four-way pitch, Mediahub bested the incumbent MediaCom, as well as Hearts & Science and Havas, which bowed out of the competition at an earlier stage.
Dozens of brands, including Samsung and Kohler, have already tested the new service, which is now operational.
A new study from Accenture Interactive analyzes a handful of behaviors that helped a small group of marketers thrive during the turmoil wrought by the pandemic.
Conducting research this summer consultant, Nancy Hill found agency turnover growing from 25% to more than 40% per month, with employees increasingly resigning in groups.