• Stagwell Submits Revised Offer For MDC Partners
    With a week to go until shareholders are set to vote on the controversial merger plan, Stagwell has submitted revised offer terms in hopes of mollifying unsatisfied shareholders.
  • Publicis Groupe Wins American Family Insurance, The General Media Account
    The holding company has formed a custom unit to handle the assignment that will be led by Chicago-based performance marketing agency Performics and which will service all digital and traditional media for the new client.
  • It's Miller, Er, Make That Fundays, Time!
    When folks at the Minneapolis commerce agency The Stable finish a long day, now they can crack open a cold one -- that the agency owns.
  • Big Week For Media Reviews As Chanel, Bayer Issue RFPs
    The activity could be a sign that clients are shaking off any reluctance to review their media accounts now that the world is cautiously returning to normalcy.
  • Indaba Takes Off The Gloves In Battle With Penn Over MDC-Stagwell Merger
    In an open letter issued to MDC and Stagwell chief Mark Penn Tuesday, the MDC investor said Stagwell was being "disingenuous" and "misrepresenting the facts" to MDC shareholders.
  • Stagwell Offers To Amend Merger Terms To Appease Unhappy MDC Shareholders
    But MDC major shareholder Indaba Capital rejected Stagwell's proposed modifications as inadequate, according to a representative for the firm.
  • Advertising's Final Frontier: References To Extraterrestrial Phenomena Soar This Year
    The use of alien emojis in ad copy jumped 125% in the first half of the year, while references to UFOs jumped 157%, according to Pattern89, which uses AI to analyze data.
  • The Atlantic's In-House Agency Is Spun Off And Rebranded
    The agency's clients include Google, All State, beauty brand P/Y/T, Blue Shield of California Foundation and the Southern Poverty Law Center.
  • Initiative Is 2020 Global Network Pitch King According To RECMA
    The agency tracker is out with its annual "Compitches" report that evaluates pitch competitiveness of 719 media agencies in 46 countries, awarding grades based on several criteria.
  • WPP Recruits Mental Health Allies
    With mental health becoming a more public issue over the past year, given the strains of the pandemic, WPP is expanding its mental-health services to employees.
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