"The launch of an events business is the most logical expansion for our platform as we guide brands in the creation of 'moments that matter,'" said Kyle Ragsdale, CEO of the D.C.-based lifestyle focused marketing group.
If you thought the folks at the LP would break down their ad-making operation for a new mission, guess again. "We aren't going anywhere," co-founder Reed Galen said this week.
Images for a fitness studio ad campaign on Facebook were rejected by the platform's algorithm. And apparently, once the algorithm rules, all humans must obey.
Specializing in performance-based Facebook and Instagram media and creative services, Social Method was launched in 2015. It now has a staff of over 60 across offices in New York, Washington, D.C. and Tel Aviv.
The video-game marketing specialist began as a media shop but has aggressively expanded its offering, which now includes production, social media, experiential and other capabilities.
The company, founded by former Havas Group CEO David Jones has just hired its first Chief People Officer, Paulette Forte, formerly with the NBA.
Like many other events in the past year, the Cannes Lions 2020 festival was converted to a virtual event. The awards portion was postponed. The organization cautioned that attendance this year could be limited.
The agency's founder Rogier Bikker will lead the MediaMonks/Tomorrow business in China. With plans for an accelerated acquisition pace this year, it's S4's third M&A deal so far in January.
That's according to a new survey from GroupM which also found a large majority of consumers believe health and fitness data should be for their eyes only or a family members'.
The fact that that development made headlines is somewhat telling about the work ahead of Adland in making its workforce and culture more diverse and equitable.