The IPG network has a new octopus logo, but now the gloves are off and the creature is more abstract with the potential of morphing into thousands of versions thanks to generative AI.

The campaign, from Truth Initiative and agency Mojo Supermarket took on the billion-dollar vaping industry and captured the attention of the hard- to-reach teen audience.

As part of the transaction, French finance and data company Fimalac becomes one of the largest shareholders in The Brandtech Group. Jellyfish founder Rob Pierre will take on broader duties.

The agency and construction-related firms have developed an ESG platform called Noise Neutral designed to foster discussion about noise pollution.

In 2021, about a year after Braams assumed the top marketing job, Unilever conducted its first major media agency review in six years.

Innocean Berlin has produced a series of images contrasting photographs taken by photojournalist Robert Capa with versions produced by an AI image generator which is fed a description of the original photo.

The rapper performed a segment of his single "Get It," which also happens to be the name of the Lottery's latest ad campaign.

System1 worked with Pinterest on a multi-market test using creative from global brands to validate the approach.

It also celebrates and preserves Austin's heritage-It's a 181-year-old property spread across 1.3 acres with multiple buildings that was designed to make employees coming to the office feel like they're working from home but with the ability to connect with colleagues in person.

The brand collected Best of Show, Brand of the Year and other awards at a gala Friday night in NYC. BBDO Toronto was named Agency of the Year.