• Integer Group Launches Platform To Predict, Shape Shopper Behavior, Taps IBM's Boyle To Run It
    The new unit, dubbed the Growth Sciences Practice, was developed in partnership with Omnicom Commerce Group. In addition to IBM, Eamon Boyle has led analytics departments at several big agencies.
  • Adland is Headed Back To The Office
    Holding companies and independent agencies are finalizing plans for getting back to company workspaces, often with some WFH time factored into the mix. That hybrid model will be part of the new normal for the foreseeable future.
  • Report: Marketers Believe Supplier Diversity Is Important
    The ANA issued a report on the subject a week after Byron Allen's media company sued McDonald's for $10 billion for alleged discriminatory ad-buying practices.
  • Labelium Launches New Entertainment-Focused Media Planning And Buying Service
    Labelium Play is designed to integrate brands into video, audio and gaming platforms such as YouTube, Spotify and Twitch.
  • The Long And The Short Of It: 1000heads Is Awash in New Business
    From the Shorty Awards to Snap, Caviar and Noom, the social-influencer agency has kept busy this year working on projects for new clients.
  • WPP AUNZ CEO Steps Down As Holding Company Takes Full Control Of The Operation
    Australia and New Zealand represent one of WPP's largest markets worldwide, with revenues of almost $500 million and 3,800 people employed by its global agency networks.
  • In Partnership With Upwork, Budweiser Plans Limited Edition Labor Day Can Design
    Talent is being recruited by way of a new brand-partnership program just launched by Upwork called Upwork CoLab. Creative directors can apply at the CoLab website to participate.
  • Looks Like Martin Sorrell's Days As 'Pay King' Of Adland Are Well Behind Him
    S4 Capital documents show that Sorrell's total compensation from the firm last year was around $300,000 including salary, taxable benefits, bonuses and pension. Of course he does own a big chunk of the company.
  • New Agency Misfits Will Target Fast-Growing Esports Audience
    The shop, part of Misfits Gaming Group, will focus on content creation and influencer marketing for clients that want to tap younger esports enthusiasts.
  • Agencies, Media Companies Team On Study Probing COVID-19 Impact On Working Women
    The study is part of NYWICI's #WOMENHEARD initiative, and the idea is to trigger more industry action to better address the needs of working women.
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