The new unit, dubbed the Growth Sciences Practice, was developed in partnership with Omnicom Commerce Group. In addition to IBM, Eamon Boyle has led analytics departments at several big agencies.
Holding companies and independent agencies are finalizing plans for getting back to company workspaces, often with some WFH time factored into the mix. That hybrid model will be part of the new normal for the foreseeable future.
The ANA issued a report on the subject a week after Byron Allen's media company sued McDonald's for $10 billion for alleged discriminatory ad-buying practices.
Labelium Play is designed to integrate brands into video, audio and gaming platforms such as YouTube, Spotify and Twitch.
From the Shorty Awards to Snap, Caviar and Noom, the social-influencer agency has kept busy this year working on projects for new clients.
Australia and New Zealand represent one of WPP's largest markets worldwide, with revenues of almost $500 million and 3,800 people employed by its global agency networks.
Talent is being recruited by way of a new brand-partnership program just launched by Upwork called Upwork CoLab. Creative directors can apply at the CoLab website to participate.
S4 Capital documents show that Sorrell's total compensation from the firm last year was around $300,000 including salary, taxable benefits, bonuses and pension. Of course he does own a big chunk of the company.
The shop, part of Misfits Gaming Group, will focus on content creation and influencer marketing for clients that want to tap younger esports enthusiasts.
The study is part of NYWICI's #WOMENHEARD initiative, and the idea is to trigger more industry action to better address the needs of working women.