Based at Adelaide University in Australia, the nonprofit Institute bills itself as the world's largest academic center for marketing research.

It's a live AI creative competition, pairing Huge creative leaders with students from the School of Visual Arts and Parsons School of Design.

Culturally speaking, the Boston accent punches way above its weight, and the PR portion of the campaign has taken advantage of that, gathering 7 million earned media impressions and counting.

The VML report advises that brands focus on the basics-competitive pricing, reliable delivery, product availability, and easy shopping-while making it easy for both AI tools and consumers to find and trust their products.

The vast majority of leaders (89%) insist that being in the office provides experiences employees cannot achieve elsewhere.

The campaign is anchored by an installation in Helsinki that illustrates the scale of online harassment targeted at children.

It's taking place at the end of Advertising Week New York on October 9 at the Waldorf Astoria, which reopened last year after a massive eight-year renovation.