by Richard Whitman on May 29, 7:05 PM
Hmm. Was Austin-based GSD&M not cool enough to have been chosen by Chipotle to handle the chain's branding and original programming (think Farmed and Dangerous) efforts? Apparently not. But it would seem they are cool enough to handle the brand's traditional advertising efforts (think ads and media) as they were just awarded that component of the brand's account. Of choosing GSD&M, Chipotle CMO Mark Crumpacker said: "Our approach to marketing relies on an integrated effort between our internal creative group and a select team of specialized agencies. We have a well-developed vision for our brand, but we are always looking …
by Richard Whitman on May 28, 5:39 PM
And here we go. KiDS Creative has signed a 15-year lease for 34,775 square feet on the 87th floor of One World Trade Center. KiDS will pay somewhere north of $90 per square foot, and it's the first lease One World Trade Center has inked in 3 years. The full-floor space at One World Trade Center is expected to house both KiDS and the photography and film departments of Box Studios. Of the deal, One World Trade Center Director of Leasing Eric Engelhardt said: "KiDS and One World Trade Center make a perfect match. KiDS is destined to a bright …
by Richard Whitman on May 27, 5:46 PM
According to Business Insider, New York-Based Huge is the slowest social media agency on the planet. That is, unless there's another agency out there that takes 45 days to send a tweet. Yes, you read that right. Forty-five days. Business Insider's intrepid reporter Aaron Taube "got a look inside" the New York offices of Huge and learned how the agency took 45 days to craft and post a tweet for the client President Cheese. Now, to be fair to Huge, all of this was born out of the fact that what Taube wrote about was not the creation of a …
by Richard Whitman on May 26, 7:41 PM
Lowe Campbell Ewald staffers will return to work today with big smiles. After handling the Navy recruiting account since 2000 and re-winning it in 2009, the agency has been handed an $85 million (annually) short-term contract extension to tide things over until later this year when a mandated agency review will take place. The winner will take over the account in January 2015. An RFP is out and calls for proposals by May 30. No word on who is participating. Of their work with the account and what's on the horizon, Lowe Campbell Ewald CEO Jim Palmer said: "In our …
by Richard Whitman on May 22, 8:14 PM
Fred & Farid explain what really went wrong with the Publicis Omnicom Merger. And ADC is out with Portfolio Cards that are designed to help young creatives get attention for their work. Also, former Havas Worldwide New York Chief Digital Officer Alex Bombeck has landed at Sparks Grove, while changes are afoot at O&M UK. And sadly, Lexington, KY ad shop Meridian-Chiles has gone belly up.
by Richard Whitman on May 21, 5:45 PM
RPA has released a video in which naked ad execs tout the importance of the truth as it relates to the client-agency relationship. And ADC and JWT are teaming up to put on a global program that will showcase young creatives in a competition. And DOJO wins the Visit Napa Valley tourism account, while a new study from STRATA finds optimism on the rise in Adland.
by Richard Whitman on May 20, 5:36 PM
The company has whittled 3,000 submissions down to 15 finalists and you can vote for your favorite. Meanwhile, Mcgarrybowen has promoted from within to fill its NY office CEO post. And O&M is backing off a previous statement that it would investigate how an ad for an Indian mattress company making light of a girl shot by the Taliban could have been made by O&M India. Apparently there's nothing to investigate because everyone at the agency and the client were in the know and didn't see any problems with it. And layoffs at W+K spark an ageism debate.
by Richard Whitman on May 19, 5:24 PM
Two out-of-work creatives pull off a very creative stunt at an awards show to provide relief for those who maybe imbibed a bit too much. And Winston Binch has a thought or two on the new agency culture of invention. Also, check out the new creative hires at TBWA\Chiat\Day LA. Meanwhile, Liberty Mutual selects a new agency.
by Richard Whitman on May 18, 11:48 PM
The Abbott Mead Vickers BBDO Co-Founder was 75. A new photo app helps parents take better photos of their children. Mullen's Christopher Brady made an unusual exit with a public post on Facebook of his business cards. WPP's Grey is re-entering South Africa with the acquisition of a majority stake in The Volcano Group. And a grim ad by Ogilvy & Mather India for mattress retailer Kurl-On created an uproar by using the image of a Pakistani teenager who was shot by the Taliban with an AK-47.
by Richard Whitman on May 14, 6:14 PM
But you'll have to wow him. He wants to feel your passion. And if you happen to like author-autographed books, well, that's just icing on the cake. Meanwhile, halfway across the country in Austin, GSD&M will host The Big Wheel 500 this Friday -- a race in which grown advertising professionals will climb aboard Big Wheels and race each other for fame, glory and a big bottle of Andre champagne. Also, Havas gets Ameritrade, while Heinz has selected two new partners to share its global media planning and buying assignment.