While promoting its products on Facebook and Twitter, online clothier Betabrand.com discovered something very interesting -- close-up shots of male crotches came up victorious, by a sizable margin. And check out David Burn's take on why agencies are ill-suited to successfully launch brand newsrooms. Here's an interesting factoid that agencies might want to ponder: 82% of new business pitches contain repurposed content from prior pitches. And Omnicom CEO John Wren gets an award for "outstanding services" from the International Advertising Association.
WPP's media shop Maxus just got a big get with the hiring of Steve Williams to be its North American CEO. And Piston has made some strides on the awards front. Meanwhile, Reckitt Benckiser has added three new shops to its global roster and Lowe-Campbell Ewald builds out its LA office.
Levy and Wren are two alpha dogs from two different cultures and neither one was ever going to rein in their testosterone long enough to tackle the intricate details necessary to make any kind of "merger of equals" come to fruition. In non-merger news, TBWA got a slap on the wrist from the Federal Trade Commission for its deceitful Nissan Frontier ad, which used an unseen pulley to show said vehicle effortlessly pushing a dune buggy up a steep hill. And despite the narcissistic perception tagged to the selfie phenomena, ad shop Piston is encouraging attendees at this year's Interactive ...
The shop has a research-based tool to help select a gift so that when she opens it Mom's first thought won't be about return policies and receipts. Want to know how many quarterbacks the Cleveland Browns have had in the last 15 years? Check in with 'Shelly' at the Brokaw agency. Meanwhile, Instagram has its devotees, including at least one Madison Avenue CEO who uses it daily. And CP+B has a new global managing director.
Wexley School For Girls -- it's an agency, not a school -- introduces what it's calling the "Reverse Request For Information." The shop is looking for clients that are respectful, fun to be around and that want to partner, not dictate. And the question of the day: Which 'Game of Thrones' house is your agency most like? One consultant says it has the answer. And Austin-based Tent embarks on an admirable effort to improve the agency business, while Diet Coke ditches its "You're On" campaign.
"We are confident and excited that we will be able to better serve our existing clients," he says. But he's not revealing how much the holding company paid and thinks it's rude of people to ask. Meanwhile, Havas posted 3% organic revenue growth for the first quarter, surpassing analyst expectations. Also, Airbnb is adding some muscle to its marketing team while Jack Morton has big plans on the digital expansion front.
The latest comes from analysts who have lost whatever warmth they may have ever had for the deal. Here's the question of the day: Has Adland gone gaga for Drone marketing attacks? Maybe a little too gaga according to the FAA. And why in the hell are just 3% of Adland's creative directors women when women influence 80% of consumer spending? Ogilvy & Mather NY is holding an event later this week to discuss why that's the case and what can be done about it. And some Ad guys from Scotland have some fun on the critiquing front.
Why pay all that money for expensive photographers and their studio time or costly stock photography when you can just whip out your iPhone? Meanwhile, the Ad Council is launching an auction to support its public service campaign work. And the 4As is launching an effort to help NYC's hungry. And Goodby is losing veteran ECD Christian Haas, who is leaving to try something new, although he's not sure what yet.
The CD fires back after HBO's John Oliver parodied ads made by Wieden+Kennedy satellite North for Oregon's health insurance exchange. And after just nine months on the job, Arnold NY President Corey Mitchell is departing. And check out Robert Snow Marketing's "bold move." Oh, Canada -- WPP has just purchased one of your digital shops.