The awards celebrate creative work from in-house agencies and are bestowed by the In-House Agency Forum.
The MediaPost Independent Media Agency Of The Year has just expanded its creative department by a dozen positions and has filled five of those slots with former staffers of Dallas-based The Richards Group.
The new planning tool, which is exclusive to SSCG, will enable agency strategists to identify the optimal channel mix for client campaigns aimed at healthcare professionals by pharma and other healthcare brands.
That's what the Trump campaign told me in an email over the weekend. It makes me wish for some kind of vetting process from Google on the political misinformation that pours into my inbox via GMAIL.
GroupM is out with a new report examining key industry sectors that have seen dramatic upheaval during the pandemic and the implications for advertising and marketing services providers.
The companies have announced a deal whereby WPP and its agencies will utilize Anzu's in-game programmatic ad technology to reach gamers across gaming platforms. The agreement follows an investment in Anzu by the holding company last year.
One of the latest Lincoln Project ads notes that President-Elect Joe Biden received more votes than any presidential candidate in history. It is "shameful" and "cowardly" of Republicans to obstruct the democratic process by not recognizing the election result.
The Biden Administration will likely usher in a period of "policy-making predictability," according to Brian Wieser, global president, business intelligence, GroupM. In a POV he also opined that a well-thought out plan to break up big tech could be coming.
More than 2.3 billion people identify as gamers, a pretty big target for marketers in search of an audience. The new agency will be based in Prague with supporting hubs in Amsterdam, Dusseldorf, Paris and Hong Kong.
What the heck took them so long? For decades this company has been producing tons of plastic now choking our oceans.