by Richard Whitman on Nov 30, 4:29 PM
The San Francisco-based agency has opened an office in downtown New York City five years after shuttering its first office here back in 2015.
by Richard Whitman on Nov 29, 12:06 PM
Running over the Thanksgiving holiday weekend, it's a clever piece of copywriting that I'd bet is going to win an award or two.
by Richard Whitman on Nov 25, 2:44 PM
The awards celebrate creative work from in-house agencies and are bestowed by the In-House Agency Forum.
by Richard Whitman on Nov 24, 3:51 PM
The MediaPost Independent Media Agency Of The Year has just expanded its creative department by a dozen positions and has filled five of those slots with former staffers of Dallas-based The Richards Group.
by Richard Whitman on Nov 24, 7:51 AM
The new planning tool, which is exclusive to SSCG, will enable agency strategists to identify the optimal channel mix for client campaigns aimed at healthcare professionals by pharma and other healthcare brands.
by Richard Whitman on Nov 23, 7:59 AM
That's what the Trump campaign told me in an email over the weekend. It makes me wish for some kind of vetting process from Google on the political misinformation that pours into my inbox via GMAIL.
by Richard Whitman on Nov 19, 4:49 PM
GroupM is out with a new report examining key industry sectors that have seen dramatic upheaval during the pandemic and the implications for advertising and marketing services providers.
by Richard Whitman on Nov 18, 5:32 PM
The companies have announced a deal whereby WPP and its agencies will utilize Anzu's in-game programmatic ad technology to reach gamers across gaming platforms. The agreement follows an investment in Anzu by the holding company last year.
by Richard Whitman on Nov 17, 4:56 PM
One of the latest Lincoln Project ads notes that President-Elect Joe Biden received more votes than any presidential candidate in history. It is "shameful" and "cowardly" of Republicans to obstruct the democratic process by not recognizing the election result.
by Richard Whitman on Nov 17, 8:10 AM
The Biden Administration will likely usher in a period of "policy-making predictability," according to Brian Wieser, global president, business intelligence, GroupM. In a POV he also opined that a well-thought out plan to break up big tech could be coming.