by Richard Whitman on Oct 29, 6:14 PM
OK -- so the agency isn't moving into an existing Playboy Club -- do they even still exist? No, it's moving into a former Playboy Club. Cincinnati-based Curiosity Advertising is taking space in the city's Executive Building on 35 East Seventh Street, home to the Playboy Club from 1964 to 1983. With regard to the move, Curiosity Advertising Partner and Chief Development Officer Greg Livingston
said: “We looked at class A buildings and older, historic unique buildings. This space plays well into the ad agency culture.” Ah, yes -- the ghosts of Playboy Bunnies roaming the hallways. The agency will …
by Richard Whitman on Oct 29, 6:10 PM
At the conference in Sydney, Mars CMO Bruce McColl said: "Are we creating conditions where [agencies] are prisoners, or are we creating conditions where they can perform at their ultimate ability and we can have mutual success?
by Richard Whitman on Oct 28, 5:59 PM
At a recent PR Summit in Miami, CP+B Founder Chuck Porter put up a dramatic slide, and on that slide was the phrase "The war is over. PR won." This from a man who has spent his entire career in advertising. However, in his talk he was quick to highlight that much of the advertising work CP+B has done always had a heavy PR component. Making note on another slide that "the best buzz is free buzz," Porter listed the many PR-focused campaigns his agency created that saw great success. Most notably, he mentioned the anti-tobacco movie trailer that …
by Richard Whitman on Oct 28, 5:57 PM
In an earnings call earlier this week, WPP CEO Martin Sorrell downplayed the furor over ad blocking and attempted to institute some calm to the marketplace.
by Richard Whitman on Oct 27, 5:11 PM
Well, this is fun. But, hey, not all clients are boring consumer packaged goods brands. Sometimes they are porn...uh...adult entertainment Web sites that need really witty writers to turn a phrase that doesn't sound like some joke a bunch of old men playing poker at the Playboy Mansion would tell each other. The Craigslist
ad reads: "Hi. We're a large-market ad agency seeking a writer (or two) to assist in a new campaign for video and digital content for a client. Our client is a large adult film company, with dozens of websites under their umbrella, and we are …
by Richard Whitman on Oct 27, 5:09 PM
To show its support for Breast Cancer Awareness Month, Havas Chicago decked out the windows of its Grand and Wabash offices with flashing pink and purple neon lights and a sign which read, "Topless Girls Girls Girls."
by Richard Whitman on Oct 26, 5:42 PM
Liz Ross, who was most recently a board member with the American Advertising Federation, has joined Periscope as President and CEO. No, not that Periscope. The Minneapolis-St. Paul agency of the same name. Over the course of 20 years, Ross has held positions at IPG and Publicis Groupe. Ross is a winner of the James Webb Young Award and was named a Woman to Watch by Advertising Age in 2007. Of her joining the Periscope team, Periscope's current CEO, Greg Kurowski
said, “I think her relationship-building is the biggest strength she’s bringing to the job. It’s pretty cool she’s got …
by Richard Whitman on Oct 26, 5:39 PM
OK this is brilliant! It's never ever been done before. It's groundbreaking and earth shattering and will change the way agencies work in a way the industry has never seen before.
by Richard Whitman on Oct 25, 6:09 PM
In an effort to bolster its digital offerings, United Talent Agency has hired former MediaLink Senior Vice President David Anderson. While at MediaLink, Anderson oversaw work for Conde Nast, Twitter, Hulu, Zynga and Funny or Die. Anderson will help UTA -- which launched its digital practice in 2003 -- identify and create opportunities between various consumer brands and UTA clients in digital spaces. UTA clients include Delta, LinkedIn, Barneys New York and the Consumer Electronics Association. Of Anderson joining the firm, UTA CEO Jeremy Zimmer said: “As advertisers continue to move further upstream in content creation and distribution, David’s track …
by Richard Whitman on Oct 25, 6:07 PM
As part of the acquisition, 341 Studios will take the name Co-Communications. Founded by Gretchen Bruno and Felicia Rubinstein in 1999, 341 Studios' team includes a mix of designers, developers, copywriters, marketing strategists, and e-communication specialists.