GroupM has lost significant business this year in North America including Walgreens, Kimberly- Clark, General Mills, Uber, Signet and Shell. L'Oreal left late last year.
That's according to Madison & Wall's Brian Wieser who did some calculations after most of the major groups reported third quarter results.
Speaking at the ANA conference this week, Havas NY execs said brands should focus on optimizing their relationships with agencies. There's room for improvement, they stressed, offering some advice on how that might be accomplished.
Which is why GroupM is undergoing a reorganization that will result in client facing agencies Mindshare, Mediacom and Wavemaker sharing back-office facilities and common product platforms that will free hundreds of millions in cost savings.
The study, from Revolt, found that more "centrist" language can be used to significantly close gaps between the views of left-leaning and right-leaning survey respondents on issues like climate change and LGBTQ+ equality.
The martech firm says the latest version of the AI-driven portal lets users explore multiple audiences simultaneously and introduces consumer sentiment and other new capabilities.
Agency Mischief @No Fixed Address created a campaign to promote the new Tinder Matchmaker feature that allows friends to weigh in with recommendations on profiles without becoming members themselves.
A complaint letter To B Lab coordinated by Clean Creatives argues that any agency working with major environmental polluters doesn't deserve B Corp status. Havas recently won the Shell media account.
The report is from Havas Market, and it analyzed five major western markets including the U.S., UK, Spain, Germany and France.
Similar efforts are underway in Europe and the U.S., but Dentsu says "unique customization" is required in Japan. It has signed a letter of intent with AdGreen to help develop standards and tools for the initiative.