• This Copywriter Thinks Successful Female Ad Execs Can Be 'Back-Stabby' Mean Girls
    Answering a Quora question, "What is it like to work at an advertising agency?", advertising copywriter and critic Caroline Zelonka wrote, among other highly informative and insightful information about working in ad agencies: "It all sounds like heaven, right? It is, but agencies can also be high-pressure, with lots of competition and politicking. The agency environment is also male-dominated, especially in the higher creative echelons. Women who succeed can often be back-stabby, and in my experience, not very nurturing when it comes to younger female talent. This is one thing I did not like about working for big agencies; ...
  • These 3 Agency Guys Are Walking 125 Miles To Pitch A Piece Of New Business
    Three guys from Italian ad agency Le Balene decided to do something a bit different to pitch a piece of business.
  • Arnold Worldwide Wins Association of Realtors, Will Teach Digital Millennials The Value of Human Realtors
    Increasingly, there aren't many people who know what a Walkman is. And it seems, there are a lot of Millennials who don't really understand what a realtor is or how this non-digital human can add value beyond the mouse click to the home-buying process. The National Association of Realtors just awarded its account to Arnold Worldwide after having been handled by Most for the past 20 years. Arnold will be charged with making the realtor relevant again. Of the win, Arnold Global President Pam Hamlin said: “Arnold is tasked with helping NAR reclaim ...
  • Hey Creatives, Six Out of Ten People Say Your Twitter Ads Are Irrelevant
    A Cowen and Company research report found that 58.7% of people polled don't find Twitter ads relevant to their needs.
  • For 11 Years, Woo Creative Founder Has Been Wishing Arnold Schwarzenegger Would Show Up At His 'Arnold Day' Event
    Way back in 2004, University of Central Florida graduate and Woo Creative Founder Ryan Boylston began hosting an event called Arnold Day.
  • New Agency to Focus on Developing Google Chrome-Friendly HTML5 Display Ads
    I suppose it's entirely possible that there are hundreds of companies with the word "shift" in their name. And here's another; one that might raise an eyebrow with marketing agency Shift Communications. Why? Because ShiftRGB.com (which, anachronistically, displays only 1995ish "coming soon" text). Petrol Advertising Motion Director David Edeburn is launching ShiftRGB, a creative firm he says he's launching in response to Google Chrome's September 15th move to discontinue auto-playing Flash media. ShiftRGB will specialize in creating HTML5 display advertising for ad agencies transitioning to HTML5 display ads. For the past 15 years, Edeburn has worked ...
  • More And More PR Agencies Continue to Swoop In On Ad Agency Territory
    Given the current focus on content, it really isn't all that surprising that public relations agencies are morphing into full-blown marketing agencies.
  • Saatchi & Saatchi Still Pimping 25th Anniversary New Directors' Showcase, This Time With MoMA Screening
    Following its premiere at the Palais des Festivals during the Cannes Lions International Festival of Creativity and a showing in Milan on July 15, Saatchi & Saatchi continues to celebrate the 25th anniversary of its New Directors’ Showcase, this time with a New York City screening event at the Museum of Modern Art Tuesday, August 25. Saatchi & Saatchi will present the New Directors Showcase featuring this year’s directing talent as well as the U.S. premiere of “25X25”: an "experiment in film" directed by 25 New Directors' Showcase alumni who have been recognized for their successful ...
  • According to Agency Execs, Working With The Snapchat Sales Team Is A Bit Challenging
    It seems with the departure of former COO Emily White and former VP of Partnerships Mike Randall, Snapchat is facing a bit of a challenging re-org according to several ad agency executives. One executive, speaking to Business Insider on the condition of anonymity, said: "When they speak to us, it feels very ad-hoc. We wanted to do something with them that would make headlines — like McDonald's did with its geofilter but they were not equipped to do that and respond to our pitch and think of ideas. It seems to me like the McDonald's geo-filter ...
  • Jerry Della Femina to Launch 'Mad Men'-Like TV Show Set In The Seventies
    It will make 'Mad Men' look like 'Rebecca of Sunnybrook Farm,' per Della Femina.
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