Some 44% of those surveyed (compared to 16% in 2014) indicated they now offer a performance-based fee/bonus to their media agencies on top of hourly fees.
Former Crispin Porter Bogusky chief creative officer Ralph Watson is seeking $20 million-plus in his New York suit against four DMA defendants, whom Watson has identified, according to a court filing.
Here's one way to milk your Super Bowl ad investment for all it's worth: Have a tie-in to a porn site.
WARC acquired the Gunn Report a few years back and was itself acquired by Cannes Lions parent Ascential last year.
The holding company and its former CEO took swipes at each other last week with Sorrell saying how "concerned" he was over WPP's performance. The holding company demanded Sorrell repay the firm for inappropriate expenses he submitted.
VMLY&R is opening a new office in Detroit that will be staffed, in part, by an undisclosed number (but many) employees shifting over from Ford-focused sibling shop GTB.
And there's more to come, according to P&G CFO Jon Moeller, who discussed quarterly results with analysts today.
For the year, MediaCom had estimated global net new business revenues of $189 million for 159 wins, including new assignments from Coca-Cola, Hilton and Lloyds Banking Group.
Henry Tajer, former global CEO of Mediabrands, has joined the company as a regional CEO.
The move comes after a decision to consolidate buying/investment teams at the location.