by Richard Whitman on Jan 31, 12:47 PM
Some 44% of those surveyed (compared to 16% in 2014) indicated they now offer a performance-based fee/bonus to their media agencies on top of hourly fees.
by Richard Whitman on Jan 30, 8:03 PM
Former Crispin Porter Bogusky chief creative officer Ralph Watson is seeking $20 million-plus in his New York suit against four DMA defendants, whom Watson has identified, according to a court filing.
by Richard Whitman on Jan 29, 6:26 PM
Here's one way to milk your Super Bowl ad investment for all it's worth: Have a tie-in to a porn site.
by Richard Whitman on Jan 28, 6:00 PM
WARC acquired the Gunn Report a few years back and was itself acquired by Cannes Lions parent Ascential last year.
by Richard Whitman on Jan 27, 5:41 PM
The holding company and its former CEO took swipes at each other last week with Sorrell saying how "concerned" he was over WPP's performance. The holding company demanded Sorrell repay the firm for inappropriate expenses he submitted.
by Richard Whitman on Jan 24, 4:33 PM
VMLY&R is opening a new office in Detroit that will be staffed, in part, by an undisclosed number (but many) employees shifting over from Ford-focused sibling shop GTB.
by Richard Whitman on Jan 23, 6:26 PM
And there's more to come, according to P&G CFO Jon Moeller, who discussed quarterly results with analysts today.
by Richard Whitman on Jan 22, 12:42 PM
For the year, MediaCom had estimated global net new business revenues of $189 million for 159 wins, including new assignments from Coca-Cola, Hilton and Lloyds Banking Group.
by Richard Whitman on Jan 21, 5:01 PM
Henry Tajer, former global CEO of Mediabrands, has joined the company as a regional CEO.
by Richard Whitman on Jan 21, 7:50 AM
The move comes after a decision to consolidate buying/investment teams at the location.