I know a lot of agencies get behind this movement, which supports fundraising and awareness efforts for men's health issues like prostate cancer and poor mental health.
Well, two more media luminaries bit the dust today, professionally speaking, after sex harassment accusations. Why haven't more victims in the ad industry come forward with their stories?
I'm sure they must have gone all out promoting their Cyber Monday deals only to have their site crash on the big day. Oy vey!
It's not just a campaign, it's an entire album of original music Periscope has created for the Minnesota Lottery.
That's according to a new Leo Burnett Study. Cry me a river Xers. You're not the first generation to be under pressure. It's Thanksgiving week. Suck it up. You could have worse problems.
Many agencies are celebrating the Thanksgiving holiday by giving back to their communities in some form or other. Here's just a small sampling of what some shops have planned.
Another strange twist has occurred in the fight over Japanese ad agency ADK, as WPP agrees to tender its shares, with the option of potentially reinvesting in the agency through Bain Capital.
According to a new study by media consultant ID Comms, 41% of marketers polled in a survey acknowledged they are using media technology "ineffectively" or "completely ineffectively."
Pivotal analyst Brian Wieser is out with a Q3 rundown of organic revenue growth that estimates combined growth of just 0.5% for WPP, Omnicom, Interpublic, Publicis and Havas.
"If done the right way, advertiser-created experiences in the multiverse can build a remarkable amount of brand love-more so than what a brand could do on its own," says Joe Maceda, managing director, Invention Studio lead, Mindshare NA.