Many agencies are celebrating the Thanksgiving holiday by giving back to their communities in some form or other. Here's just a small sampling of what some shops have planned.
Another strange twist has occurred in the fight over Japanese ad agency ADK, as WPP agrees to tender its shares, with the option of potentially reinvesting in the agency through Bain Capital.
According to a new study by media consultant ID Comms, 41% of marketers polled in a survey acknowledged they are using media technology "ineffectively" or "completely ineffectively."
Pivotal analyst Brian Wieser is out with a Q3 rundown of organic revenue growth that estimates combined growth of just 0.5% for WPP, Omnicom, Interpublic, Publicis and Havas.
"If done the right way, advertiser-created experiences in the multiverse can build a remarkable amount of brand love-more so than what a brand could do on its own," says Joe Maceda, managing director, Invention Studio lead, Mindshare NA.
It's no secret the ANA report on media transparency last year led a lot of marketers to rethink their media strategies.
Pivotal Research analyst Brian Wieser has issued a Q3 spending report that corroborates what agency executives have been saying all year -- traditional marketers are not spending a whole lot more on marketing-related activities than they have in the past.
The mumbling and grumbling about the high cost, complexity and growing pay-for-play elements of the Cannes Lions Festival of Creativity have been circulating through Adland for years.
That's right, JWT, the former CEO of which is being sued for sex harassment and retaliation.
Actually, the research, from Adtaxi, indicates that more than half of Americans would be happy to buy everything online. Everything includes houses, right?