The main idea is that with questions about the macroeconomic picture looming there's a heightened focus on creative effectiveness.
Slugger Creative is overseeing the campaign with ads that use the vehicle of "Dear John" letters to illustrate fans "breaking up" with other games.
According to the company the acquisition is meant to provide clients with a more robust connection between affiliate and influencer marketing efforts driving more accountable sales and deriving better insights into the full customer journey.
According to Baer, half of all marketing decisions are based on data that's generally misused leading to decisions that aren't exactly spot on. He thinks he has a solution.
The firm has just announced its first-ever beach presence at the Festival that it's calling "Sport Beach." It says the venue is dedicated to "the unifying power of sport and fandom."
Erin Allsman is the first non-family member to hold the title since the agency was founded in 1964.
The Omnicom agency announced in the New York Times today that it's moving from Adland's former epicenter, Madison Avenue to new offices on East 42nd Street.
It's called "RED," and UM Worldwide posted an ad last week on LinkedIn seeking a strategy director for what is described as a new full-service data-driven media agency.
The Golin program contains hands-on training with industry experts in areas such as copywriting, art direction, planning and production. AAF's students will participate in a four-day industry immersion program in New York that will include professional development and personal branding workshops and other activities.
After a career in front of the camera, Ashlee Clarke founded ad agency NitroCollaborative (known as NitroC) five years ago. Chris Clarke founded Nitro in 2001 and Pure Creative in 1993.