The fun-loving folks at UM Studios recently launched a website that generates a WFH "C-Level" title for you, based on a short survey. Hmmm, guess I don't have my chef on as much as I thought.
Brands may encounter "revenge spending" by consumers who will overcompensate for the lack of spending opportunities in lockdown. A GroupM study addresses such consumer behavioral "paradoxes" as conspicuous consumption is out and conscious spending is in. Brands are advised to position as "a brand for everyone" and to communicate "with empathy and reliability."
Czarnowksi Collective made a quick pivot to complete six desperately needed hot-zone field hospitals.
The new icon would recognize and verify scientists, doctors and public-health officials researching the COVID-19 virus and providing accurate information about it.
During the pandemic of course a pretty intense spotlight has been placed on content efforts as marketers have struggled-sometimes successfully, often times not-to hit the right tone when messaging to consumers.
Social-listening platform Talkwalker and marketing-analytics firm Trust Insights are out with a new report about changing social-media habits during the crisis.
In a WFA study, half or more of those responding believe responsibilities should include sustainability, data ethics and analytics, brand purpose and innovation.
Some offices are already open in Asia and Europe. But in places like New York and London, significant numbers of staffers aren't expected back until September or October and maybe later.
The company is exploring ways to improve the work-from-home experience. Details to follow. The firm has also extended its general WFH policy until June 15.
Revlon established in-house agency The Red House a couple of years ago and reported total ad expenses of $507 million for 2018. The company is on a mission to cut annual expenses by at least $200 million.