by Richard Whitman on May 29, 4:28 PM
The fun-loving folks at UM Studios recently launched a website that generates a WFH "C-Level" title for you, based on a short survey. Hmmm, guess I don't have my chef on as much as I thought.
by Richard Whitman on May 28, 3:23 PM
Brands may encounter "revenge spending" by consumers who will overcompensate for the lack of spending opportunities in lockdown. A GroupM study addresses such consumer behavioral "paradoxes" as conspicuous consumption is out and conscious spending is in. Brands are advised to position as "a brand for everyone" and to communicate "with empathy and reliability."
by Richard Whitman on May 27, 7:09 PM
Czarnowksi Collective made a quick pivot to complete six desperately needed hot-zone field hospitals.
by Richard Whitman on May 26, 12:13 PM
The new icon would recognize and verify scientists, doctors and public-health officials researching the COVID-19 virus and providing accurate information about it.
by Richard Whitman on May 22, 2:31 PM
During the pandemic of course a pretty intense spotlight has been placed on content efforts as marketers have struggled-sometimes successfully, often times not-to hit the right tone when messaging to consumers.
by Richard Whitman on May 22, 8:30 AM
Social-listening platform Talkwalker and marketing-analytics firm Trust Insights are out with a new report about changing social-media habits during the crisis.
by Richard Whitman on May 20, 5:36 PM
In a WFA study, half or more of those responding believe responsibilities should include sustainability, data ethics and analytics, brand purpose and innovation.
by Richard Whitman on May 19, 6:00 PM
Some offices are already open in Asia and Europe. But in places like New York and London, significant numbers of staffers aren't expected back until September or October and maybe later.
by Richard Whitman on May 18, 8:25 PM
The company is exploring ways to improve the work-from-home experience. Details to follow. The firm has also extended its general WFH policy until June 15.
by Richard Whitman on May 15, 1:55 PM
Revlon established in-house agency The Red House a couple of years ago and reported total ad expenses of $507 million for 2018. The company is on a mission to cut annual expenses by at least $200 million.