by Richard Whitman on Feb 27, 7:36 PM
The firm is in good company, as most of the other ad-holding companies also came up short in the growth department last year.
by Richard Whitman on Feb 26, 4:06 PM
Mike Bloomberg and his managers made a big mistake putting one of his ads in the debate last night because on stage, he didn't live up to the powerful image the spot projected.
by Richard Whitman on Feb 25, 5:18 PM
Most of the details about the new partnership remain under wraps for now, but the firms did disclose The Martin Agency is working on a new campaign that will launch in May.
by Richard Whitman on Feb 24, 7:59 PM
Creative Spirit, a nonprofit organization dedicated to finding good jobs for individuals with intellectual and learning disabilities, is garnering support from agencies, marketers and media companies for its inaugural Benefit Gala in New York City on March 5.
by Richard Whitman on Feb 23, 6:25 PM
Before the merger of WPP agencies Wunderman and J. Walter Thompson in 2018, Ingram had been CEO at JWT, a role she held for about two-and-a-half years. She took over at a turbulent time for the agency.
by Richard Whitman on Feb 20, 5:29 PM
Only 2% of popular music is produced by women. The Academy hopes to change that, and the agency is supporting the effort with a new campaign.
by Richard Whitman on Feb 19, 8:11 PM
But the U.S. District Court Judge also narrowed the case tossing some of the charges in the law suit filed by Ralph Watson, the former Chief Creative Officer at Crispin Porter Bogusky.
by Richard Whitman on Feb 18, 4:47 PM
Creative Riff, launched in 2015 by founder/CEO Ryan Coan, has worked with well-known media brands like FX Networks, Hulu, Marvel Studios and ABC.
by Richard Whitman on Feb 17, 1:22 PM
Earlier this month, company brand Planters killed off mascot Mr. Peanut. Now the parent is axing half its agency roster.
by Richard Whitman on Feb 14, 4:54 PM
"Marketers once relied solely on their agencies of record to filter ideas, navigate and manage their landscape of creative production suppliers," a new trends report states. That's changing as clients rely less on AOR relationships.