by Richard Whitman on Dec 29, 7:47 PM
Stagwell agency Yamamoto unveiled the "Yuletide" AI shopping tool for those in a panic looking for holiday gifts.
by Richard Whitman on Dec 28, 3:51 PM
Stories about programmatic media problems, Adland AI joint ventures, mergers and acquisitions and retail media trends all commanded outsized reader interest. So did agency trend stories and CEO shifts.
by Richard Whitman on Dec 27, 4:17 PM
Stories about return-to-work mandates proved to be of great interest, including a November piece about how the mandates were driving employee churn. Stories about new agencies also attracted reader attention including a piece about a new full-service media agency that IPG's UM is reportedly gestating.
by Richard Whitman on Dec 26, 12:11 PM
Klick Health launched its annual video two weeks ago and it has already been viewed over 6.1 million times. Publicis Groupe's new video will be out soon, I'm told, so stay tuned.
by Richard Whitman on Dec 22, 2:01 PM
That's according to a Harris Poll/Retail Brew survey issued Dec. 20, which found that procrastinators rely on retailers' websites, direct to consumer marketing and social media.
by Richard Whitman on Dec 21, 1:41 PM
A survey from Stagwell's Harris Poll and Instacart also predicts an increase in produce choices, greater protein intake and more drinking in moderation.
by Richard Whitman on Dec 20, 4:37 PM
Omnicom's Purpose Group has created a book series intended to help ease the stress and bring a little holiday cheer to kids who are forced to spend the holidays in the hospital.
by Richard Whitman on Dec 19, 1:13 PM
Dentsu's report takes a deep dive into the impact generative AI will have on the industry, as 91% of CMOs believe this technology is the future and not a fad, and 78% of consumers agree.
by Richard Whitman on Dec 18, 2:09 PM
Retailers secured six of the top 10 spots while FMCG brands won over audiences by reinvesting in entertaining creative from prior holiday seasons. Overall, effectiveness scores for holiday ads hit a 4-year high.
by Richard Whitman on Dec 15, 1:22 PM
A new holiday shopping trends report from Stagwell's Harris Poll finds nearly half of Gen Z and Millennials would rather spend more money on themselves than others this year.