by Richard Whitman on Apr 30, 5:56 PM
And so the NewFronts. That time when all things digital trot out their offerings to all things agency in hopes that the latter opens its wallet for the former. And any time you give a marketing person a chance to get on stage and sell themselves, what you usually end up with is, well, something other than normal. Today, it seems, DigitasLBi pulled out all the stops and went full on gospel. According to this tweet
, it seems the agency has gone biblical. So what was the epic craziness all about? The agency struck …
by Richard Whitman on Apr 30, 5:53 PM
Last month, Droga5 won the Toyota Scion account, besting incumbent Attik.
by Richard Whitman on Apr 29, 6:20 PM
CDO Club, a community of C-suite digital types with over 1,000 members, has named Adam Brotman, Starbucks Coffee Company's Chief Digital Officer, the 2015 U.S. Chief Digital Officer of the Year. Brotman was named the recipient of the award during CDO Club founder David Mathison's keynote presentation, "Hall of Fame: CDOs Who Have Become CEO and Board Directors," at the 3rd annual CDO Summit on Wednesday, April 29 and hosted at Thomson Reuters in New York City. Brotman joined Starbucks in April 2009, and under his leadership the company has become a leader in …
by Richard Whitman on Apr 29, 6:17 PM
Yup. Another brand throws another agency under the bus. Yesterday, Bud Light caught the wrath of the Internet for one of its custom taglines on its bottles. The tagline reads, "The perfect beer for removing 'no' from your vocabulary for the night." Doh! Many around the dark corners of the Internet have linked the tagline to rape culture. No, Bud Light is not advocating promiscuous sex and has apologized for the oversight in a statement which read: “The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with …
by Richard Whitman on Apr 29, 6:12 PM
Jim Lindsey -- who has served as vice chairman at several agencies including Saatchi & Saatchi and Hill Holliday and been honored with over 50 ADDYS, Clios and Golden Quills -- would like all of us to know that the much-anticipated demise of small ad agencies never actually happened.
by Richard Whitman on Apr 28, 6:45 PM
Spotburner, has...wait for it...announced guaranteed turnaround time on premium content.
by Richard Whitman on Apr 27, 5:51 PM
More than two-thirds, or 68%, of marketers and agency executives plan to increase their digital video ad budget spend over the next 12 months, according to the Digital Content NewFronts: Digital Video Spend Study, a survey of 305 buy-side professionals conducted by Advertiser Perceptions and released today by the Interactive Advertising Bureau. The buy-side expects greater digital video spend will come from increased ad budgets in 2015 and a shift away from broadcast and cable television. Two-thirds, or 67%, of survey respondents said that they anticipate their broadcast and cable TV ad budgets to stay the same …
by Richard Whitman on Apr 27, 5:47 PM
Swedish advertising agency Dogwash is out with a new iPhone app, appropriately called Advertising Emojis.
by Richard Whitman on Apr 26, 5:49 PM
Ever since the advent of crowdsource-fueled creative entities like 99Designs, Freelancer and Fiver, design studios -- which previously buttered their bread with business from ad agencies -- are now upping their game, cutting out the agency and going direct to the brand for business. Of the trend, Design Business Council Head Greg Branson said
: “A lot of the designers I work with have a strategy partner or a senior person in the business that does strategy. Many of them have been recruited by the designer out of the advertising industry, with the intention of taking their business to …
by Richard Whitman on Apr 26, 5:43 PM
Way, way back on April 1, digital agency Spark Growth crafted an April Fool's joke for its client footwear brand Miz Mooz. The agency created Selfie Shoes -- shoes that would, you know, take selfies. Well, the agency and Miz Mooz are very pleased with the results. The work went viral, garnering over 2 million YouTube hits, mentions in more than 650 publications, and coverage on "The Today Show," "Good Morning America," "CBS This Morning," and other broadcasts. Furthermore, the agency tells me the stunt increased share of voice about the Miz Mooz brand by 12,143% between …