It appears that investors feel ad-sector stocks have been punished enough in recent weeks. At least one analyst is upgrading WPP from a "hold" to a "buy," despite the firm's weak Q3 results.
Interpublic Group is preparing to launch a mandatory online anti-harassment course for U.S. workers, which will reinforce its zero tolerance policy for harassment. The course may roll out globally.
Marketing agency Fluent has rebranded to Riddle & Bloom -- which sounds a bit puzzling.
It looks like former JWT CEO Gustavo Martinez and WPP are going to have to come clean about what Martinez's exact role has been at the holding company since he was forced out of JWT last year in the wake of a sex harassment and retaliation law suit.
Ace Metrix, a company that tracks how ads resonate (or don't) with consumers, has just completed a study that examines the emotional patterns of ads that have won Cannes Lions.
The Publicis shop has rejiggered its U.S. operating structure, adding new CEO and COO positions.
Yes, that would be lying. And that's what Erin Johnson's legal team alleged in a court filing last Friday.
The firm had a busy week, negotiating to buy another agency and further adding to its ecommerce capabilities in an alliance with SAP Hybris.
Today, apparently unhappy with Publicis Groupe results, the big players in the sector were punished -- Publicis the most, dropping about 6%.
Opposition is mounting to Bain Capital's $1.3 billion tender offer for ADK, one of Japan's top agencies in which WPP, its largest shareholder, has a nearly 25% stake.