• 'Project Understood' Aims To Help Google Better Understand Those With Down Syndrome
    Because people with Down syndrome have different facial skeletal and muscular systems, voice technology doesn't always understand their speech patterns.
  • WPP Unveils Campus Plans For Motown
    By 2023, WPP plans to have 85,000 people in 40 campus locations worldwide.
  • 'Unpack The Everyday' Targets Gender Violence In The U.S.
    The U.S. campaign, from WT New York for the United Nations, is designed to shed light on what the agency says is the burden women carry to feel safe on a daily basis.
  • IPG Hires Data Watchdog
    Her actual title is a bit longer: Sheila Colclasure has been appointed Chief Digital Responsibility and Public Policy Officer at Kinesso, the recently formed Acxiom-powered unit.
  • Energy BBDO Reshuffles Leadership Team
    Jeff Adkins is being elevated to president and CEO, succeeding Tonise Paul, who is assuming the role of chairman.
  • WFA Report Finds Holding Company Model Doesn't Deliver Better Integration
    Marketer respondents with a holding-company model rate themselves as having greater performance gaps versus others across nearly a dozen benchmarks, including global campaign implementation and delivery, testing and segmenting and targeting.
  • Bayer Adds MullenLowe To Its Consumer Health Agency Roster
    The Interpublic agency will be responsible for brand and digital strategy, and creative development for select global "power" brands including diaper rash preventative ointment Bepanthen, vitamin supplement Berocca, anti-fungal cream Canesten and others.
  • Report: Programmatic Space Needs More Automation, Better Data
    The 4As and The 614 Group are out with a new report that finds the future of programmatic is hindered by a lack of automation.
  • Did Martin Sorrell Slap A Former WPP Colleague?
    He denies it, but there were multiple reports in the European press late last week suggesting Sorrell scuffled with Brand Union chief Jim Prior at a recent conference in Lisbon.
  • McCann Research Drives New ANA Talent Recruitment Effort
    The ANA has unveiled a new campaign to help persuade college kids there's a future for them in the world of advertising and marketing.
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