• WFA Report Finds Holding Company Model Doesn't Deliver Better Integration
    Marketer respondents with a holding-company model rate themselves as having greater performance gaps versus others across nearly a dozen benchmarks, including global campaign implementation and delivery, testing and segmenting and targeting.
  • Bayer Adds MullenLowe To Its Consumer Health Agency Roster
    The Interpublic agency will be responsible for brand and digital strategy, and creative development for select global "power" brands including diaper rash preventative ointment Bepanthen, vitamin supplement Berocca, anti-fungal cream Canesten and others.
  • Report: Programmatic Space Needs More Automation, Better Data
    The 4As and The 614 Group are out with a new report that finds the future of programmatic is hindered by a lack of automation.
  • Did Martin Sorrell Slap A Former WPP Colleague?
    He denies it, but there were multiple reports in the European press late last week suggesting Sorrell scuffled with Brand Union chief Jim Prior at a recent conference in Lisbon.
  • McCann Research Drives New ANA Talent Recruitment Effort
    The ANA has unveiled a new campaign to help persuade college kids there's a future for them in the world of advertising and marketing.
  • Kantar's BrandZ: Good Luck Taking On Netflix In Streaming Game
    That's the conclusion of BrandZ consumer research, as a bevy of would-be streaming competitors enter the fray.
  • Sadoun Tells Employees Organic Growth Is A Must For 2020
    Sadoun praised employees for reeling in lots of new business this year, and said he's expecting "everyone to deliver" on the organic growth front in an internal memo.
  • Havas' Triptk Opens NYC Branding, Design Practice
    Design veteran Daniel Arenas has been tapped to lead the new operation, which follows a year of significant growth at brand consultancy Triptk and the addition of new clients, including T-Mobile and The Cronos Group.
  • More Consolidation At WPP
    Word is that WPP is finalizing plans to merge several of its digital agencies into Wunderman Thompson, including Mirum, iStrategyLabs and Possible.
  • Austin Digital Agency T3 Sold To LRW Group
    It's the start of a new era at T3, whose founder Gay Gaddis is stepping down as CEO as the shop changes hands. Her son Ben, who has been president since 2016 will succeed her.
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