Marketer respondents with a holding-company model rate themselves as having greater performance gaps versus others across nearly a dozen benchmarks, including global campaign implementation and delivery, testing and segmenting and targeting.
The Interpublic agency will be responsible for brand and digital strategy, and creative development for select global "power" brands including diaper rash preventative ointment Bepanthen, vitamin supplement Berocca, anti-fungal cream Canesten and others.
The 4As and The 614 Group are out with a new report that finds the future of programmatic is hindered by a lack of automation.
He denies it, but there were multiple reports in the European press late last week suggesting Sorrell scuffled with Brand Union chief Jim Prior at a recent conference in Lisbon.
The ANA has unveiled a new campaign to help persuade college kids there's a future for them in the world of advertising and marketing.
That's the conclusion of BrandZ consumer research, as a bevy of would-be streaming competitors enter the fray.
Sadoun praised employees for reeling in lots of new business this year, and said he's expecting "everyone to deliver" on the organic growth front in an internal memo.
Design veteran Daniel Arenas has been tapped to lead the new operation, which follows a year of significant growth at brand consultancy Triptk and the addition of new clients, including T-Mobile and The Cronos Group.
Word is that WPP is finalizing plans to merge several of its digital agencies into Wunderman Thompson, including Mirum, iStrategyLabs and Possible.
It's the start of a new era at T3, whose founder Gay Gaddis is stepping down as CEO as the shop changes hands. Her son Ben, who has been president since 2016 will succeed her.