#WomenNotObjects was created by agency founder Madonna Badger in reaction to the rampant objectification of women in advertising that has been the norm for years.

IBM, that old school, not-so-cool, computing juggernaut that once ruled the technology landscape, is upping its digital game of late.

Partners + Simons has launched a new trust measurement model that it is rolling out to healthcare clients. The model is based on the agency's National Healthcare Trust Index that launched earlier this year. The Trust Index, which analyzes consumer trust levels and drivers for health plan and hospital selection, found that while trust in many institutions is at an all-time low, it is still a deciding factor to those consumers making healthcare decisions. Of the new measurement model, Partners + Simons CEO Rich Levy said: “You can’t manage what you can’t measure. Today’s consumers are empowered with information that …

Perhaps you've heard of Floyd Hayes. He helped found Cunning London and Cunning NYC. Now he freelances and consults and has, over the years, come up with numerous crazy stunts to either promote himself or his clients. This week, Hayes announced FreeIdeas. Hayes recently moved into a new apartment and, in the process, noticed he had hundreds of notebooks and several hard drives filled with ideas and concepts. He now plans to give them away; one each week for free. He's encouraging entrepreneurs, investors, brand owners, good causes or business people to take the ideas and do what they …

Now, under the auspices of its parent company, McCann Worldwide, the Mithun name will be retired in favor of McCann Minneapolis.

Pelle Sjoenell, the executive creative director of BBH Los Angeles, is to become the worldwide chief creative officer of the BBH Group. He will lead the business in partnership with CEO Neil Munn.  Of the appointment, Sir John Hegarty said: “Personally, I’m absolutely delighted that Pelle is now stepping forward to lead BBH creatively. BBH has always been driven by outstanding creativity. Celebrating that and ensuring it continues in a world of expanding needs and opportunities, requires us to not only hire the best creative people possible, but also to be led by the best. That's why I'm excited by …

Founder and chief creative officer of New York-based advertising and branding agency Badger & Winters, Madonna Badger, has had enough and she's not going to take it any longer. Fed up with the objectification of women in advertising, Badger and her agency are taking a stand. Badger announced this week that her agency would no longer participate in the creation of imagery that objectifies women; imagery that in her own words, “treats women as props, plastic or sexual body parts.” The agency kicked off the #WomenNotObjects conversation two weeks ago with a YouTube video that has since received over 100,000 views and has …

Well this is awesome. And something Cindy Gallop will love!

Multicultural agency Dieste Inc. has named Ciro Sarmiento its new chief creative officer.

LA-based 72andSunny, which currently has 13,000 square feet of office space at 30 Cooper Square near Union Square in New York, is taking 50,000 square feet in Dumbo. The new office space will be in 400,000 square feet of renovated coffee warehouse space known as Empire Stores.   The agency isn't sharing whether or not the new space will replace the old space or just be an additional office location in the city. The agency will occupy newly constructed roof space as well as existing space on other floors of the building.  The move to the burgeoning creative-focused locale follows …