"The depth of student talent across America is extraordinary," says CMO Jonathan Mildenhall. "And we intend to attract a disproportionate share to build their careers at Rocket Companies."

High on the list of notables is Anthony Scaramucci, the founder and managing partner of financial firm Skybridge who briefly served as White House Communications Director during the first Trump administration.

The underwriting commitment by DAA Media + Marketing is part of a year-long celebration of the agency's 50th anniversary.

Treat the event "as a 5 to 6 quarter journey, not a 12 week sprint," suggested ID Comms CEO Tom Denford. Which pretty much means starting now.

Nearly 3/4 of Gen Z and over half of millennials say finances have caused them to delay at least one major life milestone, according to a study for Northwestern Mutual.

The firm spends upwards of $600 million annually on media, according to agency research firm COMvergence.