by Richard Whitman on Jun 30, 11:30 AM
In an open letter the investor called Mark Penn's "dismissive and obstinate posture" the reason it went public in May with its decision to vote against the merger, now scheduled to be voted on July 19.
by Richard Whitman on Jun 29, 2:46 PM
The unit is positioned as a "one-stop" that offers services from strategy, creative and production through launch and measurement.
by Richard Whitman on Jun 28, 2:29 PM
Most media accounts serviced outside of Publicis Media within the broader Groupe will now report to Lou Rossi. Those accounts are at the Groupe's digital and creative agencies and select Power Of One accounts.
by Richard Whitman on Jun 25, 3:07 PM
Images of smiles and mouths were at an all-time high when the U.S. declared a public-health emergency in February 2020. As of this summer, such images still haven't returned to pre-pandemic levels, according to research from Pattern89, which uses AI to analyze a global database.
by Richard Whitman on Jun 24, 3:34 PM
The Human Intelligence Team, led by Steve Grant, will use insights about why people make the decisions they do to create new models and tools to help clients grow their businesses.
by Richard Whitman on Jun 23, 9:16 AM
The company laid out a plan to reach $3 billion in annual revenue (up from $1.2 billion last year) by 2025, pushed by data-driven media and content practices and other services.
by Richard Whitman on Jun 22, 9:33 AM
It is led by former FirmDecisions founder-Global CEO, Stephen Broderick, along with several former members of the FirmDecisions senior management team.
by Richard Whitman on Jun 21, 9:21 AM
PHD's Mark Holden and marketing consultant Mark Ritson discussed the possibility at a Cannes Lions virtual session this morning.
by Richard Whitman on Jun 18, 12:44 PM
The group has announced a partnership to create a batch of trophies from recycled marine plastic waste. Wouldn't it be great if all trophies everywhere were made that way?
by Richard Whitman on Jun 17, 4:02 PM
The decline is likely due to agencies and holding companies focusing more on later work within the two-year time frame of this year's eligibility window to save on entry fees.