by Richard Whitman on Oct 31, 6:36 PM
When you're trying to promote a product like a pre-poop spray, a little scatological humor goes a long way.
by Richard Whitman on Oct 30, 5:21 PM
In a good way, partnering with 'Columbia Journalism Review' for an all-too-brief installation designed to shine a light on ridiculous and false stories that gain credibility on the internet.
by Richard Whitman on Oct 29, 9:12 PM
Rumors of big cuts at the media shop are in line with general cost cutting that has been going on at MDC and its agency operations throughout 2018 as a possible sale looms.
by Richard Whitman on Oct 28, 5:59 PM
Fifty years ago, Jay Chiat merged his growing California agency with another small shop to form Chiat\Day.
by Richard Whitman on Oct 25, 6:37 PM
You must live in a very remote area if you would. But don't tell Popeye's that.
by Richard Whitman on Oct 24, 6:15 PM
Agency mergers. Selling Kantar. No doubt newly anointed CEO Mark Read is on a mission to transform the company. What's next?
by Richard Whitman on Oct 23, 5:42 PM
Maybe that shouldn't come as a big surprise. I mean, how many people do you know who haven't gone to Amazon for something in the last year?
by Richard Whitman on Oct 22, 7:41 PM
"Brands may move from agency to agency... but to win over the people who buy their products... external partners are imperative," she wrote.
by Richard Whitman on Oct 21, 6:49 PM
Sound familiar? That's right, Publicis Groupe did it in 2017 for a year. But the MDC agency is suggesting a longer-term proposition and is encouraging other agencies to join it by entering the "Quitty Awards."
by Richard Whitman on Oct 18, 6:53 PM
The contretemps boiled over this week after reports that DDB hired Ted Royer to work on the agency's Volkswagen pitch.