When you're trying to promote a product like a pre-poop spray, a little scatological humor goes a long way.
In a good way, partnering with 'Columbia Journalism Review' for an all-too-brief installation designed to shine a light on ridiculous and false stories that gain credibility on the internet.
Rumors of big cuts at the media shop are in line with general cost cutting that has been going on at MDC and its agency operations throughout 2018 as a possible sale looms.
Fifty years ago, Jay Chiat merged his growing California agency with another small shop to form Chiat\Day.
You must live in a very remote area if you would. But don't tell Popeye's that.
Agency mergers. Selling Kantar. No doubt newly anointed CEO Mark Read is on a mission to transform the company. What's next?
Maybe that shouldn't come as a big surprise. I mean, how many people do you know who haven't gone to Amazon for something in the last year?
"Brands may move from agency to agency... but to win over the people who buy their products... external partners are imperative," she wrote.
Sound familiar? That's right, Publicis Groupe did it in 2017 for a year. But the MDC agency is suggesting a longer-term proposition and is encouraging other agencies to join it by entering the "Quitty Awards."
The contretemps boiled over this week after reports that DDB hired Ted Royer to work on the agency's Volkswagen pitch.