The appointment follows a 15-year partnership that Amica had with Connecticut-based Cronin. Mother is tasked with building brand awareness to drive growth.
The report is from System1, which collaborated with Omnicom's BBDO on the project. Research included more than 150 tests among 18,500 people to measure emotional responses to ads.
WPP's support includes a range of pro bono work from creative, media, branding and PR agencies as well as financing from a $30 million inclusion fund established by the holding company..
The company plans to do most creative advertising in-house while retaining Publicis Groupe's Spark Foundry for media duties.
Both companies said that clients would benefit from the merger of U.S. operations, citing collaborative work the firms did on a recent UK campaign for Converse called "Create Next."
Under the agreement, technology and other assets will be shared with the goal of developing metaverse-based services for clients.
Sorrell said that events and circumstances have developed to create a "perfect storm" that will dampen the "strong bounce-back previously expected this year and over the horizon in 2023 the clouds look even darker."
The New York Times Magazine took home the most ADC Gold Cubes this year, winning nine for eight different entries, including two for "The Puzzle of Asian American Identity". Leo Burnett Chicago was close behind with eight Golds
Advanced and the UK-based agency have been haggling since the beginning of the year over the value of the agency. Today the suitor revealed an offer to shareholders that the agency's independent directors labeled "hostile" and "derisory" and almost immediately rejected. .
The tool was created in partnership with Crisp, an open retail data platform, to help marketers quickly adjust their media spend to product availability.