by Richard Whitman on May 27, 10:49 AM
The appointment follows a 15-year partnership that Amica had with Connecticut-based Cronin. Mother is tasked with building brand awareness to drive growth.
by Richard Whitman on May 26, 11:13 AM
The report is from System1, which collaborated with Omnicom's BBDO on the project. Research included more than 150 tests among 18,500 people to measure emotional responses to ads.
by Richard Whitman on May 25, 11:41 AM
WPP's support includes a range of pro bono work from creative, media, branding and PR agencies as well as financing from a $30 million inclusion fund established by the holding company..
by Richard Whitman on May 24, 6:31 PM
The company plans to do most creative advertising in-house while retaining Publicis Groupe's Spark Foundry for media duties.
by Richard Whitman on May 23, 5:54 PM
Both companies said that clients would benefit from the merger of U.S. operations, citing collaborative work the firms did on a recent UK campaign for Converse called "Create Next."
by Richard Whitman on May 22, 3:45 PM
Under the agreement, technology and other assets will be shared with the goal of developing metaverse-based services for clients.
by Richard Whitman on May 19, 6:41 PM
Sorrell said that events and circumstances have developed to create a "perfect storm" that will dampen the "strong bounce-back previously expected this year and over the horizon in 2023 the clouds look even darker."
by Richard Whitman on May 18, 8:43 PM
The New York Times Magazine took home the most ADC Gold Cubes this year, winning nine for eight different entries, including two for "The Puzzle of Asian American Identity". Leo Burnett Chicago was close behind with eight Golds
by Richard Whitman on May 17, 4:00 PM
Advanced and the UK-based agency have been haggling since the beginning of the year over the value of the agency. Today the suitor revealed an offer to shareholders that the agency's independent directors labeled "hostile" and "derisory" and almost immediately rejected. .
by Richard Whitman on May 16, 5:59 PM
The tool was created in partnership with Crisp, an open retail data platform, to help marketers quickly adjust their media spend to product availability.